mark organ presentation on disruptive marketing technology for ihr 2013 conference
TRANSCRIPT
Unleashing Disruptive Technologies
To Grow Your HCM Software Business
Mark Organ, CEO of @markorgan; Tweet #disruptive
Marketing Automation is a Platform BURNING
List, Attention Spoilage
Deliverability
Availability of
Deep Knowledge
“Inbound Marketing” will save us NOT!
Vision without execution is hallucination.
T. EDISON
Content without advocacy is masturbation.�
M. ORGAN
Contagious Content Helps
Six key STEPPS Social Currency Triggered Emo3on Public Prac3cal Value Stories
Advocacy is becoming a New Platform
Referrals
Product reviews
Blog comments
References Retweets, likes, shares
Discover Consider Purchase Retain Inspire
Media interviews
User groups
Product surveys
Customer Advisory Boards
Analyst interviews
Advocate marketing captures their enthusiasm and turns it into a powerful force for igniting business growth.
All companies have champions Capture their enthusiasm and ignite your growth
All Companies Have Champions
Hand-carved sign
Advocate Marketing at
His mission: Develop customer references and testimonials that accelerate the sales cycle and enhance Ektron’s reputation in the marketplace.
500% increase in award submissions
26 customer videos captured in 2 days
17 positive product reviews on Quora
#1 search result in Google!
Advocate Marketing at
His mission: Coordinate, develop and assist Act-On's product roadmap enhancements through close coordination with customer advocates.
Advocate Marketing at
36 super high quality new referral leads in Q1 thanks to his referral program 100X higher survey response from advocates
Advocate Marketing at