Mark PeddlePORTFOLIO2014-2017hello@markpeddle.com

M A R K P E D D L E

Creative direction and strategy for establishing a new on line based estate agency in South Africa. I worked alongside the founding partners to identify and collaborate with agencies on executing the CI across our portal and marketing (print and digital)

Oversaw the implementation and standard of property related imagery (stills, video, 3D walkthrough)

Digital strategy for launching the brand, selling property and marketing our estate agents in new and innovative ways.

New portal design TBL Sept 2017

A D V E R T I S I N G U I + U X

"I got the price I wanted

and saved R120 000 - and a huge amount of valuable time

- by using eazi.com."

Cameron Mckay-Claassen had a great experience selling his property through eazi.com, and loved the virtual tour and drone footage of his home.Hear it in his own words on www.facebook.com/eaziproperty

Sell your home for full asking price:

buy and sell propertyonline

Make an offer onlineVisit www.eazi.com for more details

WhatsApp us on 076 931 6889 or

0860 000 777 (7am to 7pm, Monday to Friday).

We sell properties, quickly and easily.

You save money by paying no commission. Let‘s sell yours.

R3.95 million

Durbanville

Plataan Road, Verona Villas, Durbanville

4 bedrooms3 bathroom4 garages

www.eazi.com/view/816

3D

R4.5 million

Philadelphia

Gerf Street, Philadelphia

3 bedrooms3 bathrooms2 garages

www.eazi.com/view/777

3D

ÒYou need to stop focusing on buying the house you want to live in, and start investing in the property market.Ò

WhatsApp us on 076 931 6889 or Call 0860 000 777 (7am to 7pm, Monday to Friday).

buy and sell propertyonline

Get more practical property advice from Francesca, our City Bowl consultant, in her series of property videos recorded around the City Bowl.

www.facebook.com/eaziproperty

practicalpropertyadvice

with Fran

Agent promotion

Brand awareness and listings - print

Brand awareness - digitalPrint Digital Video

Explore this Sea Point heritage house online

buy and sell propertyonline

This property could change your life. A 918m� plot in the heart of Sea Point, only 300m to the beach, it was built in 1893 and has been running as a guest house since 1920. Filled with charm and character,

the potential is enormous. With panoramic sea and mountain views throughout the house and original marble fireplaces, Oregon floors and antique furniture included, it's the kind of place you'll fall in love with.

Visit www.eazi.com for more details, or call Francesca on 073 795 1380

20 bedrooms16 bathrooms8 parking bays

3 Frere RoadSea Point

R22.5 million Find all this online:

360° ROTATIONAL

MODEL

FLOOR PLAN TO SCALE

3DWALK-

THROUGH HIGH QUALITY

PHOTOSWALKTHROUGH

VIDEO

"I received 5 offers, sold within 5 days,

"I think we're going to use the savings and go on a fat holiday!"

*Savings rounded down and calculated on an average estate agent commission of 6,85%, incl. VAT

buy and sell propertyonline

Discover a transparent, simple, streamlined way to buy or sell property with ease, and save. No frustrations. No complications. Just full control at your fingertips.

Easily list your property on eazi.com,

or call us and we'll do it for you:

0860 000 777 (7am to 7pm, Monday to Friday).

Find out what Mr Adams thinks of eazi.com at www.facebook.com/eaziproperty

and saved R80 000."

M A R K P E D D L E

Work done on adapting new UI to existing category page. I did a revamp of a typical destination page including updating sub-sections, placement of new CTA’s and created some new icons and sliders to suite the design.

A loose wireframe was supplied with hierarchal info but I was free to move elements around to better suite the responsiveness of the page.

C O N C E P T U I

I was tasked with re-looking the UI of Now Novels two main product pages for alternate inbound streams. We used data from Hotjar, and user feedback from Intercom and Survey Monkey to highlight issues and then apply changes using only existing assets, colors and typefaces.

UX Issues raised:- Difficulty differentiating between course

options (color usage discriminate)

- Wording and CTA’s confusing and not clear on next steps

- Drop-off rate quite high towards bottom of page

UX solutions with better UI:- Defined color usage guidelines so that all

areas get specific colors (courses = green / additional info light beige etc)

- Standardised fonts for all areas as well as consistent sizing / format

- Using a grid structure to help standardize segments (minimize large gaps) and help with responsiveness of pages

- Copy was shortened and edited to be more explanatory to aid navigation

U X & U I

C O U R S E O P T I O N S T R E A M 1 C O U R S E O P T I O N S T R E A M 2

Update

Old Old

Update

M A R K P E D D L E

Creative direction (print & digital) across various publications - ranging from a glossy decor and lifestyle monthly magazine, a bi-monthly B2B magazine, quarterly lifestyle and custom niche magazines; right through to weekly tabloid inserts for both Sunday Times and Business Day.

M A R K P E D D L E

Lifestyle, decor and investment monthly magazine inserted into Sunday Times for targeted subscribers on behalf of TMG.

Creative direction across print and digital.

2014 - Ongoing

Custom title produced quarterly for Zimbali Estate KZN. Lifestyle and ownership content for all residents and potential investors.

Creative direction and design

2015 - 2016

Custom title for carrying high end property listings in the general KZN area. Content was focused at high net worth individuals looking for property in the region.

Creative direction and design

2016 - 2017

C U S T O M P U B L I C AT I O N S

M A R K P E D D L E

P U B L I C AT I O N + U X

Complete overhaul and redesign of an aging brand well know for property listings, into a new, content rich brand in partnership with Times Media Group.

Nationwide launch campaign involved video, radio, print and outdoor.

The weekly insert is property and lifestyle focused giving Sunday Times readers new, in-depth knowledge of the neighborhoods in and around their city.

Inserted into specific suburbs within the five main metropoles of SA.

RSA

Neighbourhood

Choose your

new

newneighbourhood

lifestyle

Choose your

RSA

Your property and lifestyle guide plus show house listings available every weekend in the Sunday Times.*

* Selected areas only. Excludes Express edition.

yourneighbourhood.co.za

PROPERTY & LIFESTYLE

Neighbourhood

NH_Decorex_A5_FA.indd 1 2016/03/30 2:32 PM

M A R K P E D D L E

P U B L I C AT I O N + U X

B2B publication in the property sector

Brand overhaul and redesign in 2015 along with a new media strategy (Online + video)

Website launch mid 2016

ORIGINAL REDESIGN

M A R K P E D D L E

P U B L I C AT I O N

Relaunch of a two page DPS section in Business Day into a standalone tabloid insertion in October 2014, and bi-weekly henceforth. Editorial content strategy along with complete re-design to fit alongside the carrier Business Day.

Property related long-form articles interspersed with lifestyle, current news and international trends.

We then went through a recent redesign based on the new Business Day CI.

2014 - 2017 2017

M A R K P E D D L E

Creative direction and strategy for various property industry brands.Predominantly print based which dovetailed nicely with placement within our in-house publications.

M A R K P E D D L E

You say tomato, we say sold.We know how to say “SOLD” in over 50 languages. That’s because we’re part of Leading Real Estate Companies of the World, and we showcase our top properties to 50 di� erent countries. Let us take your property to the world, and we’ll ensure the only word you need translated is SOLD.

Email us on enquiries@chaseveritt.co.za or call us on 0860 104 355 to list your property, globally.

2014 - 2016 Update of Chas Everitt CI along with fresh marketing and advertising approaches to reflect their new philosophy.

Internal & promotional videos

Outdoor branding

Advertorials

Brand awarenessConsumer handbooks

A D V E R T I S I N G

Our phones are never on silentOur agents may be the friendliest, most approachable people you could meet, but they’re also the most dedicatedGive us a call, you know we’ll answer: 0861 104 355

We’re never off dutyNo matter where our agents are or what they’re up to, you can be sure they’ll be happy to speak to you Give us a call, you know we’ll answer: 0861 104 355

CHAS EVERITT 2016 - 15 / 03 / 2016

10 PROPERTY PROFESSIONAL

ADVERTOR I A L

What makes Chas Everitt different

We’re a close team with international reach, family values and extraordinary vision. Take a look

Who Chas Everitt isA TEAM THAT WORKS TOGETHER

Our success as an international property group is largely due to the fact that we all work as a team. From our Group CEO Berry Everitt to our experienced management team and excellent administrative team, we’re all here to support our highly motivated, trained and professional group of property consultants to do what they do best: sell property. We make sure our agents have the best technology and tools to achieve revolutionary results by working towards the greatest growth in market share. That’s our mission, and our everyday work. We’re a family business that really cares about every member of the team.

What does 2016 look like to you? The market may slow somewhat but we already have

plans that will enable our group to keep accelerating– Berry Everitt, Group CEO, Chas Everitt International

PP Jan/Feb_Section1.indd 10 2015/12/10 4:18 PM

ADVERTOR I A L

What kind of agent are you?Tick all that apply:

Motivated

Hard-working

Ambitious

Friendly

Approachable

Dedicated

Talented

Team player

Self-directed

Passionate

If you scored 10 out of 10, give

us a call! 0861 106 355

Keen to work for Chas Everitt?

Email enquiries@everitt.co.za or

your nearest Chas Everitt office.

JANUARY/FEBRUARY 2016 11

We never stop caring about people and we never compromise our principles. That’s the Chas Everitt way – Charles and Tilla Everitt, founders, Chas Everitt International

I was looking for a company that was willing to embrace change and be

ahead of its competitors – and that’s exactly what Chas Everitt is about

– Jared Watney, Chas Everitt Randburg

VALUESStrong and consistent family

values that build respect,

trust and confidence

PP Jan/Feb_Section1.indd 11 2015/12/10 4:18 PM

NEW AGENT RECRUITMENT

Your story starts here

THE CHAS EVERITT BLUEPRINT FOR SUCCESS

WWW.CHASEVERITT.CO.ZA

CE Corp Book FA.indd 1 2015/05/19 3:45 PM

Time is your most precious resource.

WWW.CHASEVERITT.CO.ZA

M A R K P E D D L E

Leapfrog print and on line promotion to gain more mandates / leads The Houghton - weekly and monthly print advertising since 2015

A D V E R T I S I N G

Mike verkoop sy huis, maar kan nou ook ‘n motor wen

Reëls en voorwaardes geld. Die kompetisie begin 11 Augustus 2014 en sluit op 9 November 2014. Die trekking vir ‘n wenner word op 19 November 2014

gedoen. Die kompetisie sluit alle werknemers en familielede van werknemers van Leapfrog uit. ‘n SMS kos R1.00.

Mike het ons geSMS om ons te laat weet dat hy sy huis wil verkoop. Ons het hom ingeskryf vir ons

kompetisie om ‘n splinternuwe Volkswagen Polo Vivo te wen. Mike was rasend opgewonde.

Elke keer as hy nou hoor van vriend, buurman of kollega wat hulle huise of woonstelle wil verkoop, sal

hy ons laat weet en sodoende elke keer kans staan om die Volkswagen Polo Vivo te wen. Gelukkige Mike.

Jy kan net so gelukkig wees.

www.leapfrog.co.za

JY KAN ‘N VW POLO VIVO WEN

VIND ‘N HUIS TE KOOP

SMS “LEAPFROG” NA 32015

House hunting just became more rewardingEvery time you hear of a friend, neighbour or colleague who wants to sell their house or flat, simply SMS ‘Leapfrog’ to 32015 and you could win a brand new Volkswagen Polo Vivo.

Terms and conditions apply. The competition runs from 11 August 2014 - 9 November 2014, with a live draw on 19 November 2014. The competition excludes Leapfrog employees and their family members from entering. SMSes will be charged at R1.

www.leapfrog.co.za

YOU COULD WIN A VW POLO VIVO

FIND A HOUSE FOR SALE

SMS “LEAPFROG”TO 32015

Gill SMSed us to let us know who was selling their home. We entered her in our competition to win a brand new Volkswagen Polo Vivo. Gill was thrilled.

So now every time she hears of a friend, neighbour or colleague who wants to sell their house or flat, she’ll let us know and gain more entries to win the car. Happy Gill.

You too could be this happy.

Terms and conditions apply. The competition runs from 11 August 2014 - 9 November 2014, with a live draw on 19 November 2014. The competition excludes Leapfrog employees and their family members from entering. SMSes will be charged at R1.

YOU COULD WIN A VW POLO VIVO

FIND A HOUSE FOR SALE

SMS “LEAPFROG”TO 32015

www.leapfrog.co.za

Gill heard from Sally that John’s sister may be selling her flat

SHOW APARTMENT

Unit 7015, The Houghton on the 7th,Lloys Ellis Road, HoughtonOffice - 011 034 2201Alan Becker - 082 718 8100Email - alan@thehoughton.com

ON SHOW DAILY

APARTMENT SALES CENTRE

Located in the Houghton Golf Course ClubhouseEntrance – corner Osborn Road and Grant AvenueOffice - 011 483 2329Frank Nel - 083 695 1188Email - frank@thehoughton.com

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Property 26 July 2014 3

Visit the latest apartments on Saturday and Sunday

It will unlock the door to what life is about

THERE'S ONLY ONE KEY MISSING...

Safe. Secure.Surrounded by nature.

Have 168 acres of parkland as your back garden.

Panoramic views of the Houghton Golf Course and the Sandton skyline – just another day in paradise.

LIVE IN THE HEART OF JOBURG,

FEEL A MILLION MILES FROM THE NOISE.

Safe. Secure.

Surrounded by nature.

SHOW APARTMENT

Unit 7015, The Houghton on the 7th,Lloys Ellis Road, HoughtonOffice - 011 034 2201Alan Becker - 082 718 8100Email - alan@thehoughton.com

ON SHOW DAILY

APARTMENT SALES CENTRE

Located in the Houghton Golf Course ClubhouseEntrance – corner Osborn Road and Grant AvenueOffice - 011 483 2329Frank Nel - 083 695 1188Email - frank@thehoughton.com

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Property 21 June 2014 3

Visit the latest apartments on Saturday and Sunday

Safe. Secure.

Surrounded by nature.

Property 7 March 2015 3

Visit the latest apartments on Saturday and Sunday

SHOW APARTMENT

Unit 12018, The Houghton on the 12th, 53 2nd Avenue, Houghton

Office – 011 034 2201 || Alan Becker – 082 718 8100

Email – alan@thehoughton.com

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| D

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ON SHOW DAILY – LIFESTYLE OPPORTUNITIES FROM R3,9 MILLION

“When you choose a place to live, you’re making a long term investment in your life.”

As much about the sunrises and sunsets as it is about the security.It’s about no load-shedding and 24/7 water supply.

And waking up to look out over the most beautiful garden in the city.It’s about more return and less risk. Extraordinary, that’s what it is.”

The Houghton is…

Resident Investment Banker

“

ALAN BECKER 082 718 8100 | alan@thehoughton.com

WARREN BECKER 082 302 3004 | warren@thehoughton.com

M1

2NDAVE

OSBORNRD

HOUGHTONGOLF CLUB

Come and view our luxury apartment 12029.

Available daily for viewingsHoughton on 12th, 53 Second Ave, Houghton

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OUR MANSION

IN THE SKYC O M E E X P E R I E N C E T H E E M O T I O N

O F S T E P P I N G I N T O O N E O F T H E

B E S T A D D R E S S E S I N T O W N .

T O P F I N I S H E S | S E C U R I T Y | A A A I N V E S T M E N T | S U R R E A L V I E W S | A L L E N - S U I T E | S T O C K L I M I T E D .YOU DESERVE TO L IVE ONE OF THE BEST L IFESTYLES IN AFRICA.

OUR LAST PHASE

YOUR LAST CHANCESEE PAGE 105

MORE SPACEBETTER LIFESTYLE

SEE PAGE 107

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COME SEE FOR YOURSELF WHAT LUXURY IS ALL ABOUT

Houghton on 12th, 53 Second Ave, Houghton

OFFICE – 011 034 2201 || ALAN BECKER – 082 718 8100 || EMAIL – alan@thehoughton.com

A SUBURBAN YET CENTRALLY LOCATED ADDRESS

Visit our Penthouse Show Apartment 12720 to soak up the views over Johannesburg

ON SHOW DAILY

OPPORTUNITIES SELLING FROM R4,2M· Apartments all bathroom en-suite

· Top Design and Finishes · Full amenities

M A R K P E D D L E

From the middle of 2016 we put together a video department identifying specific areas in the property market that required these skills

M A R K P E D D L E

LIFE CAN BE SWEET, WITH DIABETES

www.sweetlifemag.co.za* Reader comment sent to Sweet Life

Life can be sweet, with diabetes

Hi, I find the magazine an absolute must for anyone with diabetes as well as anyone related to the disease through friendship, family and more.”Bernadette*

“

Sweetlife_Cards.indd 1 2012/06/18 2:07 PMLIFE CAN BE SWEET, WITH DIABETES

dessert

200g butter200g dark chocolate, broken into pieces4 eggs1t vanilla essence

2T sugar100g ground almondsCocoa powder, for dustingSeasonal berries for garnish

Method:Preheat oven to 180°C.Place butter and chocolate into a bowl and allow to melt gently over a pot of simmering water.Beat together the eggs, vanilla essence and sugar until light and pale.Stir the melted chocolate and butter mix into the whisked eggs and gently fold in the ground almonds.Pour into a lightly greased and lined 22cm baking tin.Bake for 40 minutes or until firm to the touch. Remove from oven and allow to cool for 15 minutes in tin before tipping out and cooling completely.Dust with sifted cocoa powder and serve with fresh berries.

Makes 1 cake7g

protein

1565kJ

energy

15g 153mg

carb sodium

32g 4g

fat fibre

per portion

Flourless Chocolate Tart

SL_Ad_Pack_2016.indd 6 2015/11/18 11:12 PM

Spinach and Leek Pie

Method:Preheat oven to 180°C.Heat a little oil and gently fry onion, leek and garlic until soft.Remove from heat and add cooked spinach, cottage cheese and egg.Mix well and season with grated nutmeg, salt and pepper.Lightly grease a 24cm quiche tin with a little olive oil and line with 1 sheet of filo pastry, allowing the excess to hang over the sides. Brush pastry with a little olive oil and layer with another sheet of pastry. Repeat this process until pastry is finished.Place spinach filling into the centre, and fold the pastry to cover the top. Brush with a little olive oil and place in oven for about 25-30 minutes or until crisp and golden brown.Remove from oven and allow to rest for 5 minutes before serving.

10g

protein

835kJ

energy

23g 320mg

carb sodium

8g 3g

fat fibre

per portion 1T olive oil (plus extra for brushing pastry)1 onion, finely chopped1 leek, finely sliced2 cloves of garlic, crushed400g spinach, cooked and squeezed dry100g low-fat smooth cottage cheese1 egg, lightly beatenGrated nutmegSalt and pepper5 large sheets of filo pastry

Serves: 4

LIFE CAN BE SWEET, WITH DIABETES

dinnerSL_Ad_Pack_2016.indd 5 2015/11/18 11:12 PM

Tasty Chicken Stir-Fry

21g

protein

828kJ

energy

16g 631mg

carb sodium

7g 5g

fat fibre

per portion

Method:Season chicken with black pepper and set aside.Heat a little vegetable oil and sesame oil until hot and fry chicken pieces until brown and almost cooked through. Remove from pan and set aside.Fry onion, garlic, ginger and chilli until lightly golden brown.Add the remaining vegetables and stir-fry for a few minutes until they have softened but still have a slight crunch.Return chicken to pan and add soy sauce and lime juice. Allow chicken to cook through completely and sauce to reduce slightly.Serve immediately, topped with coriander.

Vegetable oil, for frying1t sesame oil 400g chicken fillets, sliced into thin stripsFreshly ground pepper1 onion, thinly sliced2 cloves garlic, crushed1 small piece ginger, finely grated1 chilli, thinly sliced (optional)

½ head of broccoli, cut into chunks2 small carrots, thinly sliced2 small courgettes, thinly sliced125g mushrooms, thinly slicedHandful coriander, roughly chopped4T low sodium soy sauceJuice of 1 lime

Serves: 4

LIFE CAN BE SWEET, WITH DIABETES

lunchSL_Ad_Pack_2016.indd 4 2015/11/18 11:12 PM

Serves: 2

Vanilla Quinoa Porridge

15g1324kJ 46g 173mg

carb sodium

9g 6g

fibre

per portion

proteinenergy fat

Method:Place the quinoa, milk, vanilla, salt and brown sugar into a saucepan and cook (covered) over a gentle heat for about 15 minutes or until quinoa is tender and liquid is absorbed.Remove from heat and spoon into bowls.Pour over a little extra warm milk and top with toasted pumpkin seeds and some sliced pear just before serving.

½ cup rinsed quinoa1¼ cups low-fat milk½t vanilla essencePinch of salt

1t brown sugarHandful of toasted pumpkin seeds

Zulpha Salie Ackerdien's "Oats

with milk and 1t sugar."

READER'SBREAKFAST

Try this!

LIFE CAN BE SWEET, WITH DIABETES

breakfastSL_Ad_Pack_2016.indd 3 2015/11/18 11:12 PM

26

PHOTOS: MARK PEDDLEFOOD EDITOR: LUISA FARELO

ClassicsSouth African

SLM19_Food.indd 1 2016/08/24 8:57 AM

Look out for our healthy tips from Pick n Pay's dietician, Juliet Fearnhead, to make

these dishes even better for you!

Who doesn’t love a proudly South African dish? Here, we take seven

of your favourite classic dishes and make them as diabetic-friendly

as possible… The perfect treat for National Heritage Day!

Food

27

SLM19_Food.indd 2 2016/08/24 8:57 AM

What are carbohydrates?

Carbohydrates (“carbs”) are one of the three big macronutrients in nutrition; the other two are fat and protein. We need these nutrients most in our diet, as they provide energy.

All carbohydrate (“starchy”) foods get broken down into glucose – the main energy source for the cells. The hormone insulin helps to transport the glucose into the cells. Carefully managing the carbs you eat is key to managing your blood glucose and insulin levels and, ultimately, your diabetes.

Why is carb counting important?

If you have diabetes, your pancreas doesn’t produce enough insulin to process large amounts of glucose. As a result, glucose builds up in your blood, and can damage your organs.

By only eating small amounts of carbs at a time, and limiting the

amount you eat throughout the day, your body gets

a chance to process the glucose from the carbs with the insulin that’s available – either from your pancreas or from the medicine you take.

Which carbs are best?

The less processed the better: grains, legumes and root vegetables are good sources of carbohydrates – they provide energy, vitamins, minerals and, importantly, fi bre. The fi bre slows down digestion, leading to a gradual release of glucose. Refi ned starches, in contrast, lead to a quick release of glucose. This glucose spike can be diffi cult to control if you have diabetes.

Just been diagnosed with diabetes? Keep a close eye on the carbs you eat – it’s the fi rst step to better blood glucose control.

The Basics of Carb Counting

WORDS: CARINE VISAGIE

a chance to process the glucose from the carbs with the insulin that’s available – either from your pancreas or from the medicine you take.

Which carbs are best?

Just been diagnosed with diabetes? Keep a close eye on the carbs you eat – it’s the fi rst

Just

Dia

gnos

ed

40

SLM18_Just Diagnosed.indd 1 2016/05/24 8:16 PM

ONE QUARTER with protein, e.g. skinless chicken, fi sh, lean cuts of beef or pork, eggs, low-fat cheese.

Another tip is to always make sure your plate is split up in three:

Plan your main meals carefully

One carbohydrate

One serving = 15g carbohydratesHow many daily servings you can have depends

on your weight, age, activity and gender.

=15 grams

The lowdown on carbohydrate “servings”

Think in terms of “servings” to monitor your carb intake throughout the day.

Examples of a single carbohydrate serving:

slice of bread

cup raw oats

cup cooked pasta

cup cooked brown rice

cup low-fat milk

low-fat plain yoghurt

cup mashed sweet potato

cup canned kidney beans

thin rice cakes

medium-sized apple

small banana

1

311

200g

ONE HALF with non-starchy vegetables, e.g. spinach, lettuce, green beans, broccoli, caulifl ower, tomatoes, cucumber, mushrooms.

ONE QUARTER with carbs, e.g. wholegrain bread, brown rice, sweet potatoes, whole grain crackers. Remember to stick to the guidelines above.

41

cup canned kidney beans

thin rice cakes

medium-sized applemedium-sized apple

small banana

SLM18_Just Diagnosed.indd 2 2016/05/24 8:16 PM

Genevieve Jardine, Dietician - The low carb diet has come and gone out of fashion over the decades, and Prof. Noakes has based his position on personal experience that

he claims has worked for him. There are a few different diets that have a positive impact on reducing weight and improving blood glucose levels. Confusion comes in when we try to adopt a ‘one size fits all’ mentality in approaching something as complex as the diabetic diet.

Dr Joel Dave, Endocrinologist - Most studies showing positive outcomes with diabetics and diet have not used low carb diets but rather limited calories and fat

content. A low carb diet could be positive for Type 2 diabetics in terms of body weight, but there are no long-term studies yet. A high fat diet for patients with Type 2 diabetes with an abnormal lipid profile and a degree of coronary artery disease would not be recommended. It could also be quite risky for Type 1 diabetics because of hypoglycaemia.

18

Professor Tim Noakes says that a low carb, high fat diet is best for diabetics. We asked him your questions, then got our dietician and endocrinologist to weigh in.

The low carb diet debate

What exactly is this diet? A low carbohydrate, moderate protein, high fat diet. This diet is most effective for those with diabetes – either Type 1 or Type 2, or pre-diabe-tes, like myself. It also helps treat obesity, but it’s obviously not the diet for everyone. The question is whether it’s for 10% of the population, or 90% of the population – I think it’s about 60% or more. Low carb means no bread, pasta, cereals, grains, potatoes, rice, sweets, confectionery and baked goods. You have to be resolute – and the more severely affected you are, the more resolute you have to be. If you’re already diabetic, you have every reason not to eat these foods.

SLM04_Special_Feature.indd 1 2012/07/25 2:46 PM

Special Feature

19

Can you explain what carbohydrate resistance is? My opinion is different from the traditional teaching. Carbohydrate resistance is traditionally described as someone who is unable to take glucose out of the blood stream and store it in their muscle and liver. I disagree with this explanation: I think we’re all born with varying degrees of carbohydrate resistance, and the children who get really fat very young are the ones who are most carbohydrate resistant. The carbs they take in they simply store as fat. That’s the first group.

The second group are people who become pre-diabetic at 30 or 40, and then they become diabetic at 50. They are overweight, and that’s a marker of the high carbohydrate diet. They eat a high carb diet, they are carb resistant and it gets more and more severe until they become diabetic. I think it’s genetic, and the reason I think that is because in my case, although I’ve lost weight, I’m still carbohydrate resistant – I can’t go back to eating carbs.

GJ - I have seen that lowering carbohydrate to 130-150g per day (of the right type of carbs) can have a very beneficial

effect on blood glucose control, medication reduction and weight loss, but this needs to be managed individually. There may be people who respond well to a very low carb diet (50g a day), but the issue is how long can it be sustained?

JD - Patients with diabetes do not need to cut out all carbs, but rather limit portion sizes and learn to carb count.

What if you have high cholesterol? Isn’t it dangerous to eat so much fat? Firstly, the theory that high choles-terol is a good predictor of heart disease isn’t true: it’s a relatively poor predictor. A far better predictor is your carbohydrate status. We all know this: if you’re diabetic or pre-diabetic, your risk of heart disease increases. Diabetes, hypertension and heart disease are linked, but most heart attacks occur in people with cholesterol below 5. The public has got the wrong idea about it. A high fat diet corrects everything, in my opinion – your HDL goes shooting up, your triglycerides come shooting down and the HDL to tri-glyceride ratio improves dramatical-ly: that’s one of the better predictors of heart attack risk. The LDL small particles are the killers - and on a high fat diet, those go down. Your total cholesterol can go up, but that’s because your HDL has gone up, and the large, safe LDL particles have gone up. So unless you measure all those variables: HDL and LDL and triglycerides and glucose tolerance, you can’t judge the effects of the diet.

Is this diet possible for people who don’t have a lot of money? You don’t have to eat meat every day – you can eat sardines and kidneys, for example, which are both very cheap.

JD - In a large study of 52 countries, smoking and the ratio of LDL to HDL cholesterol were the two strongest predictors of

heart attack risk. Carbohydrate status (diabetes) was also a risk factor, but not as strong as LDL:HDL ratio. The improvements in lipid status possibly observed in the early phases of this diet are more likely due to weight loss than the high fat content. There is no long-term scientific evidence for the safety and efficacy of a high fat diet to maintain a normal lipid profile or correct an abnormal profile.

SLM04_Special_Feature.indd 2 2012/07/25 2:46 PM

An ongoing side project that helps to inspire diabetics across SA and which has developed into one of South Africa’s most respected diabetes brands.

Since launching in 2012, we have self published 20 quarterly A5 magazines which we have distributed free to readers, support groups and clinics across South Africa.

We have also built an on line community of close to 7000 members that shares, supports and educates themselves and others on a daily basis.

Issue 15Spring 2015

www.sweetlifemag.co.zaPLUS: How to deal with the

stigma of diabetes

Free!Take one

now

- Delicious dinner ideas

- Kids exercise advice- Expert interviews- And more!

Also

in schools(what you need to know)

Diabetes Education

LIFE CAN BE SWEET, WITH DIABETES

SLM15_Cover.indd 1 2015/08/17 12:21 AM

Issue 16Summer 2015

www.sweetlifemag.co.zaPLUS: How to cope with diabetes

and a full-time job

Free!Take one

now

- Festive-friendly recipes

- De-stress at work - And dealing with weight issues

Also

OutreachAgents for Change

in the workplace

LIFE CAN BE SWEET, WITH DIABETES

SLM16_Cover.indd 1 2015/10/09 11:02 AMwww.sweetlifemag.co.za

Free!Take one

now

Issue 17Autumn 2016

www.sweetlifemag.co.zaPLUS: Understanding

all about insulin

- Holiday ideas that don’t cost a cent- Relaxing ways to exercise- Healthy ideas- And more!

Also

Low Carb(all the details)

Low CarbLiving (and eating!)

LIFE CAN BE SWEET, WITH DIABETES

SLM17_Cover.indd 1 2016/02/17 1:09 AM

Free!Take one

now

Issue 18Winter 2016

www.sweetlifemag.co.zaPLUS: How to count carbs

- Winter workouts- Do you need supplements?- Diabetes burnout advice- And more!

Also

Food Issue(info, facts and recipes)

Our delicious

LIFE CAN BE SWEET, WITH DIABETES

SLM18_Cover.indd 1 2016/05/24 10:03 PM

M A R K P E D D L E

Digitizing Fresh Living content into an interactive on line e-zine for subscribers.+ E mailers + Newsletters

Digitizing Dubai based Spinneys content into an interactive on line e-zine for subscribers.+ E mailers + Newsletters

F R E E L A N C E D I G I TA L W O R K

Development and concept work for a wellness app for Discovery Vitality members

52

Master choux pastry with homemade éclairs

be my valentine

explorevietnamese

cooking

win a trip for two to paris

FEBRUARY 2014

recipes and ideas to inspire

Fabulous foodie delights for the one you love

teatime treats

OMR 0.7