mark williams - effective use of linked in
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© 2010 LinkedIn. All rights reserved. Confidential 0
Effective Recruiting with LinkedIn
Mark WilliamsMr LinkedIn!
© 2010 LinkedIn. All rights reserved. Confidential 1
I don’t work here!
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MISSION:
“Connect the world’s professionals
to make them more productive and
successful”
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80M+ members
USA: 52%
CAN: 4%
BRZ:2%
EU: 25%
IND: 8%
AUS: 2%
+3M / month, 1 new member / second
Truly Global
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Year Members (MM)
2003 0.85
2004 1.6
2005 4.4
2006 8.5
2007 10
2008 33
2009 57
2010 90+
General Network Information
80M+ professionals
1M new members every 10 days, 1+per second
Over 200 countries, 6 languages, 150 industries
Quick Stats
1B monthly pageviews
38M monthly global uniques
1.6M unique visitors to homepage daily
Linkedin: Global Internet Business Platform
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Average user is 43 yrs, 15 years experience
1 billion people searches performed last year
Over 700,000 groups
100,000 users join a group every day
Statistics
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LinkedIn: Three Business Lines
OnLine Marketing Solutions Hiring Solutions
Value added membershipJob postings
High margin
Largest B2B publisher - Larger than FT, Economist and NYT combined
Highly targeted and relevant
Matching Talent and opportunity
Passive vs Active
Massive value
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http://talent.linkedin.com
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Your Professional Network
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Groups = Communities
5 million healthcare
professionals on LinkedIn
Engage with customers
Primary purpose is as an
information resource &
discussion forum.
B2B marketing tool
Improves Philips brand
recognition
Talent pool approaching 20,000
members
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What Next?
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Making Contact
Pick up the phone!
LinkedIn message (connection, groups, open link)
Inmail (upgraded & corporate accounts)
Introduction
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Introductions
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Example
Needed credible names in
her industry to attract
funding.
Joined 6 groups, posted in
discussions
40 replies
8 excellent contacts
Ex Giorgio Armani MD &
current Kelkoo Marketing
Director are now on her
board!
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Do you have a social media policy?
Who owns & manages your company profile?
What do the profiles of your employees say about your
company?
How many groups are ‘owned’ by employees
What procedures are in place for new starters?
What procedure do you have on exit?
Are you making full use of your corporate ‘network’?
Corporate use of LinkedIn
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5 TIPS
1. Build a great profile
2. Build an effective network
3. Join many groups
4. Leverage your employees networks
5. Get involved
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A Professional Network “put to work”
Q&A?
Email [email protected] – Link2mark.co.ukTwitter – Mr_LinkedinBlog – http://mrlinkedIn.wordpress.com
Video tips – www.youtube/mrlinkedin