mark101 slidedeck - place

7
PLACE: Part of the Marketing Mix

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part of the marketing mix - lecture slides for dual credit class

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Page 1: Mark101   slidedeck - place

PLACE: Part of the Marketing Mix

Page 2: Mark101   slidedeck - place

where will your

customers look

for you?

Page 3: Mark101   slidedeck - place

Indirect Channels

direct Channels

Page 4: Mark101   slidedeck - place

the middleman

Page 5: Mark101   slidedeck - place

Future of distribution

Page 6: Mark101   slidedeck - place

depth of retail place

intensive selective exclusive

Page 7: Mark101   slidedeck - place

Product and Service Characteristics

Competition

Company Resources

Desired Intensity of Distribution

factors for determining place