markadsmal hlynur veigarsson
TRANSCRIPT
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Vorráðstefna FÍF 2014 - Markaðsmál
Hlynur Veigarsson
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Hráefni í mjöl og lýsisframleiðslu
0
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000
14.000.000
16.000.000
18.000.000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Industrial landings (leading countries)
IRELAND
UK
FAROE ISLANDS
NORWAY
DENMARK
ICELAND
MENHADEN
CHILE SOUTH
CHILE NORTH
PERU
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Perú - veiðar og kvótar
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2007 2008 2009 2010 2011
GERMANY
ITALY
TURKEY
SPAIN
RUSSIA
CANADA
GREECE
CHILE
UK
VIETNAM
INDONESIA
DENMARK
TAIWAN
NORWAY
JAPAN
CHINA
Innflutningur á fiskimjöli – helstu lönd
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Notkun fiskimjöls í Evrópu
0 %
20 %
40 %
60 %
80 %
100 %
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Others
Ruminants
Swine
Poultry
Aqua
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Mjölframleiðsla á Íslandi
• 2013 – 65 % er
loðna af framleiddu
mjöli
• 2012 – 78 % er
loðna af framl.mjöli
0
20.000
40.000
60.000
80.000
100.000
120.000
140.000
160.000
2006 2007 2008 2009 2010 2011 2012 2013
Loðnumjöl
Mjöl
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Notendurnir okkar…Laxinn
Framleiðsla á eldislaxi
0
500
1,000
1,500
2,000
2,500
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013e2014e2015e
Salm
on
1,0
00
to
ns
rwe
Global supply of Atlantic salmon
Other
Australia
Ireland
USA
Faroes
Canada
UK
Chile
Norway
Source: FHL, Kontali, EFF, Pareto
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Fóðurframleiðsla í Noregi
0
200
400
600
800
1.000
1.200
1.400
1.600
1.800
2.000
1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014E
Vo
lum
e in
10
00
to
ns
Feedproduction
Total fishmeal usage
Total soya usage
Total VWG usage
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Framleiðendur og þróunin
0
50
100
150
200
250
300
350
400
MHG LSG CEQ SALM GSF BAKKA Morpol NRS SSC
Farming volumes 1,000 tons 2014e
Chile Canada GB/Faeroe Norway
0
5
10
15
20
25
30
35
40
45
50
Norway Chile Scotland Canada
Numbers of Players producing 80%
2003
2012
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5 stærstu útflytjendur á mjöli frá Perú
41,97 % 42,51 %
66,39 %
74,42 %
30,00 %
35,00 %
40,00 %
45,00 %
50,00 %
55,00 %
60,00 %
65,00 %
70,00 %
75,00 %
80,00 %
2000 2001 2002 2003 2004 2005 2009 2010 2011 2012 2013
Industry Concentration Evolution (as per Exports)
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Verðrþróun á lýsi og repjuolíu
0
500
1000
1500
2000
2500
3000
Fish oil, any origin, cif N.W. Eur
Rape oil, Dutch, fob ex-mill + USD 50
USD
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Áhrifavaldur í lýsisverðum
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IFFO reiknar með …
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Kvikleiki í verðsveiflum hrávara
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Verðbreytingar hrávara
Source:www.indexmundi.com
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Verðbreytingar hrávara
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Að lokum..
• Þróunin með uppsjávarfisk er sú að meira fer til manneldis en í mjöl og lýsi
• Mjöl sem er framleitt verður meira “afskurðarmjöl” ,en heill fiskur beint í bræðslu.
• Hvaða áhrif hefur það á núverandi notendur ?
• Er eitthvað hægt að huga að meiri “vöruþróun” á þessum afurðum ?
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