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MARKET POWERPLUS Group (“POWERPLUS”) is a global manufacturer and supplier of heavy equipment and construction machinery. Since its inception in 1973, the group has been constantly expanding its inventory to satisfy the needs of customers from industries such as mining, construction, logging, and manufacturing. It has become a one-stop shop offering a comprehensive range of construction machinery, and excellent after-sales service. Renowned for quality, reliability and technological innovation, POWERPLUS machines are suited for a variety of terrains, climates and soil conditions.

The company has launched itself into the world of international trade and has established operations in more than 100 countries, spanning five continents. With service centres located in strategic worldwide locations to serve and support its extensive customer base, POWERPLUS has penetrated countries such as Afghanistan, Algeria, Angola, Australia, Bahrain, Bangladesh, Benin, Bolivia, Brazil, Brunei, Cambodia, Cameroon, Chile, Congo, Cyprus, Djibouti, Dominica, Ecuador, Equatorial Guinea, Egypt, Ethiopia, Fuji Islands, Georgia, Germany, Ghana, Greece, India, Indonesia, Iran, Iraq, Ivory Coast, Jordan, Kazakhstan, Kenya, Kuwait, Libya, Lebanon, Malaysia, Maldives, Myanmar, Mexico, Morocco, Mozambique, Nigeria, Oman, Pakistan, Philippines, Peru, Qatar, Russia, South America, Somalia, South Korea, South Sudan,

Saudi Arabia, Singapore, South Africa, Sri Lanka, Switzerland, Syria, Taiwan,

Tanzania, Thailand, Trinidad and Tobago,

Togo, Tunisia, Turkmenistan, United Kingdom, Ukraine, Uzbekistan, United Arab Emirates, Venezuela, Yemen, Zambia and Zimbabwe.

Since 2010, an aggressive business plan has furthered growth and increased revenues through partnerships with distributors/dealers. The intent remains to establish up to 50% joint venture shareholdings in key emerging markets, such as Dubai, Malaysia, Brazil, Russia, India, Nigeria, Uzbekistan, Brunei, South Africa and Ethiopia.

The steady escalation in the number of contracts secured with government and private companies, as well as a marked increase in brand awareness throughout the years, bears testament to the successful business and marketing strategies of POWERPLUS.

ACHIEVEMENTSA clear indication of the brand’s acceptance lies with the numerous awards POWERPLUS has won for its commitment to delivering quality, value, and excellent service.

In 2007, POWERPLUS won the Singapore Prestige Brand Awards (SPBA) Promising Brand Award, having been singled out as an up-and-coming brand. In addition, it received the SPBA Citi-Business Regional Brand Award for its success in penetrating and establishing a significant presence in more than five countries.

POWERPLUS enjoyed a bumper year in 2009 when it won four widely recognised Singapore awards. Mr Derrick Ong, Founder of POWERPLUS Group was awarded the Entrepreneur of the Year Award 2009 as a result of successfully leading the company through the financial crisis. The company also clinched the Enterprise 50 Award 2009 by demonstrating a significant contribution

to economic development in Singapore and abroad. Ending the year off

in spectacular style, POWERPLUS

emerged as winner of the SPBA 2009 for Promising Brands, and Citi-Business Regional Brands, for its savvy worldwide marketing, brand building, and sales promotions.

In 2010, POWERPLUS was awarded the ISO 9001:2008 certification, further affirming its commitment to provide quality products and services. In the same year, the Small Medium Business Association (SMBA) awarded POWERPLUS the Promising SME500 Award (Outstanding Award Category), and named Chairman Marcus Ong the only “Young Entrepreneur of the Year 2012”, in recognition of his outstanding entrepreneurial spirit.

POWERPLUS has also been conferred as a “Business Superbrands” for the 5th consecutive year.

HISTORYPOWERPLUS is the brainchild of founder Mr. Derrick Ong, an equipment merchant with more than 30 years of experience in the automotive, construction equipment, road machinery, and spare parts industries. In 1993, he was invited by the government leaders of China to visit Chengdu to explore the possibility of setting up a machinery manufacturing plant. However, the plan was subsequently shelved as the level of technology, the skillset of Chinese workers, and the quality of machines did not meet international standards.

Nine years later, in the face of rising prices and dwindling supply for used equipment, Mr. Ong returned to China. This time, the improved access to renowned component and parts manufacturers facilitated the inclusion of major international brand components (such as engines and transmissions), which was crucial to increase the quality and safety standards of its machines. This helped Mr Ong materialise his plan to establish a brand of quality, affordable

construction equipment, with the birth of

POWERPLUS.

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PRODUCTPOWERPLUS offers a comprehensive inventory of equipment from forklifts to earth-moving machines that includes wheel loaders, motor graders, bulldozers, excavators, rock-trenchers, backhoes, and skid steer loaders. It also manufactures dump trucks, fuel tankers, water tankers, concrete mixer trucks, hydraulic truck cranes, crawler cranes, concrete batching plants, asphalt mixing plants, and stone-crushing plants.

The company has been able to harness the best of American, Japanese and European technologies. All its machinery and equipment is manufactured according to international standards of safety and quality, with the objective of increasing productivity, maximising operator comfort, and enhancing fuel efficiency. Every machine undergoes a rigorous inspection to ensure consistency, as well as the achievement of desired aesthetic appearances. In addition, regular upgrading and technical enhancements are made.

RECENT DEVELOPMENTS POWERPLUS continually innovates and upgrades its fleet to maintain a competitive edge and deliver greater value.

Recently, the premium range of Wheel Loaders was upgraded to T series, from S series. Significant improvements include installation of genuine German-made ZF transmission systems, a more efficient hydraulic brake system, and an ergonomically designed sound-proof cabin with an adjustable, air-suspension, leather driver’s seat. These enhancements ensure the Wheel Loader T series is comparable to its industry leading competitors.

In 2010, POWERPLUS embarked on Project BRAVO - an aggressive five year business plan to increase significant market share by 2015. It has been extending its reach into major developing markets by partnering with respective governments and private organisations in Brazil, Russia, India, China, South Africa, Ethiopia, Sri Lanka, Uzbekistan, Myanmar and Nigeria.

In the next two to three years, six new assembly plants are expected to be com-pleted in Brazil, Ethiopia, Nigeria, Uzbekistan, Russia and Saudi Arabia, which will serve the

African, Latin American, Middle Eastern, Central Asian and Russian markets, respectively. Upon the completion of Project BRAVO, POWERPLUS plants will be strategically located in key growth regions.

In April 2013, a contract of approximately US$58.3 million was secured with an East African nation to supply a fraction of the entire country’s annual US$780 million demand for construction equipment and road machinery. The initial phase has progressed well, and the East African nation’s government has confirmed POWERPLUS to be its strategic partner. It is expected that POWERPLUS will also be awarded the contract, as sole supplier, for subsequent phases of the project.

PROMOTIONBy employing country-specific marketing strategies, and customising machines according to customers’ needs, POWERPLUS has successfully penetrated its target markets, and significantly increased its brand awareness. New business has been generated, and opportunities for strategic partnerships have been created through participation in trade shows in countries around the world, including Russia, China, Philippines, Chile, Cyprus, Bangladesh, Ghana, Mandalay, Myanmar, Sri Lanka, Kenya, and the UAE.

Advertisements have been distributed through direct mail, posters, magazines and newspapers, while e-newsletters are circulated regularly to existing customers. In addition, POWERPLUS is marketed through trade portals and marketing collateral, such as pens, diaries, windbreakers and polo-shirts, which also serve to further promote the brand.

BRAND VALUES The brand values of POWERPLUS embody superb quality, performance,

and reliability.

The emblem is designed to convey a powerful message of strength, reliability and value. Its tasteful design is wrapped around by three anchors: passion, people and product. The emblem is a combination of highway yellow and black - culturally neutral colours - closely associated with construction, and easily relatable to users in the road and equipment industries. Yellow’s high visibility is used to attract attention, whereas black is associated with power, elegance and formality.

To enhance global awareness, and elevate the corporate identity of POWERPLUS, the logo is also accompanied by the corporate name. The two Ps, Power and Plus, encapsulate the brand promise, “All the power you desire, plus more”. Power is essential for every piece of heavy equipment, machinery or vehicle, and it signifies both strength and the ability to perform effectively.

To develop an edge over competitors, and to differentiate products from the other equipment manufacturers, POWERPLUS aims to exceed customers’ expectations, not only by delivering better quality, but through superior finishing, enhanced design, timely deliveries, and exceptional customer service.

www.powerplus.us

• In 2007, POWERPLUS was the firstcompany in the history of the Singapore Prestige Brand Awards, to receive both awards for PROMISING Brands and Citi-Business Regional Brands, in the same year. This feat was followed up and achieved again in 2009.

• At age 18, POWERPLUS’ ManagingDirector, Mr. Marcus Ong, is the youngest Managing Director in the industry.

• The sleek and stunning aestheticbeauty of every range of POWERPLUS machines was personally designed and conceptualised by Mr. Marcus Ong, while he was still studying in secondary school.

• POWERPLUSisthe largest internationalmanufacturer, and offers the widest range of construction equipment machinery, trucks, cranes, and plants.

THINGS YOU DIDN’T KNOW ABOUTPOWERPLUS