Market TOBACCO is a leading company on the Macedonian market in the domain of selling consumer products, with 21-year experience and tradition in the work.

The company operates in the retail and wholesale segments and develops innovative electronic services. It has its own retail network of kiosks and salons working under the brands TOBACCO, Together and 24/7, with more than 50 retail places throughout Macedonia. The wholesale network of the company serves more than 2.000 retail places. The leading position on the market is based on successful combination of multiple related factors, beginning from the unique business concept and the devoted team of employees through the successful collaboration with the partners, and the investment in the company’s brands as well as the sales network.

The unique and recognizable image of the company has been built through continuous provision of high quality service and wide range of products.

AchievementsTOBACCO is a successful story that began in 1990 with only one point of sale – kiosk. Today, the company has its own retail and wholesale network throughout the territory of Macedonia and employs

more than 300 devoted professionals. In 2010 TOBACCO made a transformation of

its legal form into a joint stock company. A corporate management system has been implemented according to the highest world standards. In that way, the company met the basic condition for realization of its strategic goal – appearance on the capital market. The public share offer began on 01.02.2012

TOBACCO is a company with high level of social responsibility awareness. By supporting projects of humanitarian character as well as in the area of culture, sports, science, education and protection of the human environment, TOBACCO insists on contribution to the promotion and improvement of the quality of living in the wider area where it operates. In 2009 and 2010 the company received Recognition for socially responsible practice by the Coordinative body for social responsibility of enterprises and the Ministry of Economy of the Republic of Macedonia.

In 2009, TOBACCO received the prestige recognition for a leading brand in Macedonia by the international organization Superbrands.

The Integrated Quality and Environmental Management System, introduced since 2004 and certified in accordance with the standards ISO 9001:2008 and ISO 14001:2004, confirms the determination of the company for running business

professionally and focusing on the promotion and the improvement of the work and environment quality.

HistoryThe Company is established on November 1st 1990 with the opening of the first TOBACCO kiosk, at that time being the only modern kiosk in Macedonia open 24/7. In 1993, the brand TOBACCO is registered as an individual trademark in the Institute for Protection of Industrial Property. Beginning from 1993,

TOBACCO has expanded its business in the wholesale area. The collaboration with T-Mobile and Makedonski Telekom dates back in 1999, when the contracts for trading representation were signed. In 2007, TOBACCO developed its own web application for electronic top up of prepaid accounts, which enabled the sale of e-vouchers. The same year TOBACCO became a trading representative of AXXON Trading Starvin. In 2008, the company introduced the new sales concept – exclusive retail network Together. In 2009, a new technical solution for electronic top up of prepaid accounts via the web site www.e-voucher.mk was developed, and a Help Desk contact center was established for 24 hour support to the retail and wholesale networks and end users. The same year the contract is signed with the State Lottery of Macedonia

for sale of all kinds of games of chance as well as payment of the winnings. In 2010, TOBACCO established the company MK Insurance, a joint stock company for representation in insurance and started selling insurance policies.

In 2011, the company enlarged its portfolio of services by developing its own electronic system for payment of bills for overhead costs from various operators as well as the electronic system for production, distribution and sale of tickets for various events. In 2011, TOBACCO became an exclusive representative and distributor of JAKE candies for Macedonia.

ProductThe vision and mission of the company is to offer a unique shopping concept enabling the clients to

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THINGS YOU DIDN'T KNOW ABOUT...

TOBACCOTOBACCO has been on the Macedonian market for 21 years and represents the pulse of the city.

The retail networks of the company operate under the brands TOBACCO, Together and 24/7 and count a total of 54 retail places throughout Macedonia.

The first TOBACCO kiosk has been operating nonstop 24/7 since its opening on 01.11.1990 until present day. It counts more than 195.600 working hours.

The retail network of TOBACCO is the only network in the world in terms of specific offer of products and innovative electronic services.

TOBACCO is the only company within this business area on the Macedonian market that issued shares for public offer.

manage more efficiently one of the most valuable resources – TIME. TOBACCO is committed to creating superior sales network on the entire territory of the Republic of Macedonia and providing innovative electronic services, thus enabling to the clients an extraordinary shopping experience 24 hours, 7 days a week.

TOBACCO represents world recognized brands and distributes and sells their products in its trade networks:

• T-Mobile MK and Makedonski Telekom – sale and distribution of prepaid vouchers and SIM cards.

• WYZER – exclusive representation and distribution of Bluetooth headsets under the brand WYZER.

• AXXON Trading Starvin – sale and distribution of TOSHIBA, AXXESS and SUNLIGHT batteries, Masculan and Versace condoms, XL lighters, JIP adhesives, scissors and self-adhesive tapes, CASABLANCA collection for shoe treatment.

• ЈАКЕ – sale and distribution of candy.

Through its daughter company MK Insurance, TOBACCO sells all kinds of insurance policies from Sava Osiguruvanje, 24 hours 7 days a week.

The portfolio of products and services in the retail network mainly consists of the following: tobacco, tobacco products and cigarette paper, newspapers and magazines, lottery products, confectionery products, telephones and photo cameras, prepaid vouchers, tickets for events, books, accessories for telephones and photo cameras, memory cards, USB sticks, batteries, lighters, concluding contracts for mobile telephony, concluding contracts for fixed telephony and internet, sale of insurance policies, payment of bills for overhead costs.

Recent Developments In 2011, 9 new retail places were opened, by which the number of salons and kiosks on the entire territory of Macedonia increased to 54.

Following the progressive trends, TOBACCO develops innovative electronic services to meet the expectations of today’s contemporary buyers. The company has its own processing center at disposal which enables extending of the activities in the

domain of electronic services.In 2011, TOBACCO introduced two new

services, Plati Smetka and BILETI. The service Plati Smetka enables paying bills for overhead costs from various operators, while under the brand BILETI, TOBACCO provides sale of tickets for cultural-artistic, entertainment and sports events.

PromotionThe values of TOBACCO are strongly expressed in the values of the company’s brands – TOBACCO, Together, 24/7, e-voucher, MK Insurance, Plati Smetka and BILETI.

The brand e-voucher was introduced in 2007

and represents the electronic service for top up of prepaid accounts for mobile and fixed telephony. Today, the brand is available in more than 2.000 retail places within the TOBACCO distribution network, where buyers can top up their T-Mobile or Makedonski Telekom prepaid accounts.

The brand MK Insurance is created in 2010. Under this brand, all kinds of policies for non-life insurance issued by Sava Osiguruvanje are sold, 24 hours 7 days a week, in the TOBACCO retail networks.

The brand PLATI SMETKA represents an electronic service that provides payment of bills for overhead costs. The logo resembles a smiley face and communicates what it feels like to PAY BILLS

(PLATI SMETKA) in TOBACCO retail networks – in pleasant ambience, with kind personnel behind which stands a company with long-term tradition and reputation.

The brand BILETI represents an electronic service that provides sale of

tickets from one database. The logo resembles an eye in full frontal view – an eye that watchfully monitors all cultural-artistic, sports and other events. The pupil of the eye is represented with a triangle, a generally accepted sign for PLAY which is related to the slogan – Buy tickets and let the fun begin!

The TOBACCO’s brands are mostly promoted through the available advertising places in the company’s retail network, in over 50 locations throughout Macedonia, on attractive spots in the central areas. The advertisement is seen by over 50.000 buyers who shop in TOBACCO retail networks every day.

Since 2009, the company publishes its own catalogue Together which today can be found in almost any home throughout Macedonia. The Together catalogue provides information to the buyers about the news in the company, the product and service range and the ongoing promotions in the TOBACCO, Together and 24/7 retail networks.

Brand ValuesThe brand TOBACCO is well-known to the customers throughout Macedonia. The brand is registered in 1993, but the process of creation and its development has started with the establishment of the company and the opening of the first kiosk

in 1990. Today, this is the corporate brand of the company, but at the same time the brand represents the retail network of kiosks. The company and the sales network of kiosks carry the same brand name because it best reflects the picture of TOBACCO – from KIOSK to COMPANY.

Today, TOBACCO is a synonym for kiosk in the country. The top quality, efficiency, the service and the availability are the main characteristics of the company’s image. The goal of the company is to be present in the circle of each and every one in Macedonia and to become part of their day-to-day living.

TOBACCO also builds a leading brand as an employer and it is a successful example for a corporate management of a socially responsible company.

www.tobacco.mk