market analysis section trade map a web-based trade flow analysis tool eric buchot geneva, april...

Market Analysis Section

Trade Map

A web-based trade flow analysis tool

Eric Buchot

Geneva, April 2008

ITC Market Analysis Tools

070201-WS-TMap-En-2TradeMap: A web-based trade flow analysis tool

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An exporter of pineapples is looking to diversify its client base…..

Which country should be targeted?


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A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia…


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A trade mission needs to know our top export products to Germany…


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Where could you import automotive components from?Who are the largest suppliers in your region?


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What is the current trade between your country and the United States?


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Initial answers to these questions and many more are easily found in Trade Map…


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ITC Trade Map provides:

• On-line database of trade flows– Value of exports and imports

– Quantities

– Trade Balance

– Unit Values

– Growth trends

– Tariff barriers

– Market shares

– Rankings for all these criteria

For each product and partner country in a fully interactive environment


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Key characteristics

• Where does the data come from? – COMTRADE, produced by the United Nations Statistics Division database

– National Authorities

• What is Trade Map’s geographical coverage?– Information for over 220 countries and territories using data reported by 160

countries and territories

– We have data for non-reporting countries using mirror statistics

• What is Trade Map’s product coverage?– For the Harmonized System

• over 5,300 products at the 6 digit level

– For the National Tariff Line • up to 30,000 products for 90 countries (~84% of world trade)

• What is Trade Map’s time horizon?– Yearly, quarterly and monthly data


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HS-2

HS-4

HS-6

Data classification - I

• The Harmonized System (HS)– A numerical classification system of products used

as a basis for international trade statistics by almost all countries.

• The system is harmonized up to six digits (HS-6) • HS data is standardised internationally.

You can compare HS data between countries.

• The HS is broken down into 3 clusters:– HS-2: the chapter of the good (sector)

• E.g. 09 = Coffee, Tea, Mate and Spices

– HS-4: groupings within the chapter (sub-sector)• E.g. 0902 = Tea, whether or not flavoured

– HS-6: product(s) within the grouping (product level)• E.g. 090210 = Green tea (not fermented)

Mor

e an

d m

ore

spec

ific


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• Harmonized SystemHarmonized System –broad product coverage, harmonised across countries

• 08 (HS-2) Edible fruit and nuts; peel of citrus fruits or melons• 0804 (HS-4) Dates, figs, pineapples, avocados, guavas, mangoes and

mangosteens, fresh or dried – 080450 (HS-6) Guavas, mangoes and mangosteens, fresh or dried

• National Tariff LineNational Tariff Line – very specific product coverage, international comparison not possible, differentiated between countries

• National Tariff Line for Australia – 08045000 (NTL) Fresh or dried guavas, mangoes and mangosteens

• National Tariff Line for Japan– 080450011 (NTL) Mangoes, fresh– 080450019 (NTL) Guavas and mangosteens, fresh

• National Tariff Line for the United States– 0804508000 (NTL) Guavas, mangoes and mangosteens, dried– 0804506080 (NTL) Guavas and mangosteens, fresh, if entered during the period

from June 1 to august 31, of the following year, inclusive– 0804504040 (NTL) Mangoes, fresh, if entered during the period from September 1, in any year, to the

following may 31, inclusive


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Click here to create your account

Log-in

Access other ITC market analysis tools

Trade Map home page


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Trade Map selection menu

Imports or

Exports

Country/Region selection

Partner country selection

Product selection

Data visualisation


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Tariff BarriersUnit Value

Global market share

Countries

Quantity

Growth rates

Value

World importers of pineapples


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Assess the competition in export markets

Assess Netherlands’ tariff barriers


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World exporters of pineapples

Gauge your relative export performance


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tariff line level information for selected

markets

Countries importing mangoes (080450)


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Mangoes imported by Japan at the tariff line level

At the 9 digit level


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Countries exporting mangoes to Japan

9 digit level information


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8 or 10 digit level

Markets importing “perfume and toilet waters” (330300) from France


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8 digit level

List of products at the tariff line level


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8 digit level

Importing markets for « toilet waters » at NTL level


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Analyse time series


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Analyse potential for bilateral trade

Select your countries/regions


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By product groups

at the HS 2 digit level

Existing and potential trade between Tanzania and United Kingdom


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at the HS 6 digit level

Existing and potential trade between Tanzania and United Kingdom


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Trade Map Graphs

Bubble Charts: Positioning products according

to growth rates and changes in market share


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Babies - ?? Stars

Dogs Cash cows

The Boston Consulting Model (or Matrix)

Chocolate

Organic biscuits

Size is proportional to the turnover of the Strategic Branch Unit

Babybiscuits

Low HighRelative Market Share

High

MarketGrowth

Low

Portfolio model of a production strategy

Product Life Cycle


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Underachievers

Champions

Losers in declining markets

Achievers in adversity

Shrimps,prawns

Bananas

Size is proportional to export turnover

Tuna,canned

Losses GainsChange in world market share

Positive

International demand:

World Trade

Growth

Negative

National Export Growth vs. International Demand The Case of Ecuador

www.intracen.org / Click on Countries / Select your country / Click on National Export Performance


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Trade Map Chart:

Performance position of a country’s export products

Growth in demand (of world or of a target market)

Growth in

County X’s Market Share

HS 4 or 6

Country X Prospects for Product Diversification


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Trade Map Chart: Performance position of a country’s export

products


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Trade Map Chart: Prospects for market diversification

Growth in partner country

demand for product Z

Partner country

Country X, Product Z

Partner country share of Country X’s export of product

Z

Partner country


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Trade Map Chart: Prospects for market diversification


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TradeMap helps Trade Support Institutions, Exporters and Importers…..

• Search for new markets or suppliers• Assess competition or diversify sources• Benchmark their trade performance• Set priority products for trade promotion and development• Evaluate tariffs and trade barriers • Assess product diversification potential with a partner

country


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To conclude… Trade Map is:

an easy to use, intuitive tool facilitating your market

research.


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For additional information on

Trade Map

Visit

www.trademap.org

or contact

[email protected]

market analysis section trade map a web-based trade flow analysis tool eric buchot geneva, april...

Documents

current trade

trade maptrademap

hs classification

international trade

hs data

trade maps product coverage

hs product level hs

trade maps time horizon