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MARKETThe Middle East is the fastest growing region in the world in almost all aspects, from tourism, food and beverage, real estate to IT and consumer electronics. The growth of consumer electronics market in the Middle East and North Africa region has resulted in fierce competition among the major industry players. A tech savvy population with a trend of demanding the best at the best price has paved way for Geepas to be one of the leading brands in the region that believes in making electronics affordable to the common man.

The growth in the field of consumer electronics and home appliances is moving at an uncontrollable rate, and with the advent of technology and improvements, it has revolutionised the world today. This industry boom has made Geepas realise that consumers are hardworking individuals that want to own and use the best in technology with the best price in the market.

Headquartered in Dubai, Geepas stands as one of the leading electronics brands in the world today. Offering an exclusive product range that find its place in every home, Geepas believes in making electronics affordable to the masses while offering superior quality and performance. Embracing the growing needs and demands of consumers with technology improving at an incredible pace, Geepas is a 360 degree solution provider to all electronics needs with more than 1,500 products distributed in more than 86 countries worldwide.

Geepas has achieved, over a span of 30 years, a very strong presence in the market by catering to over 200 million customers across the globe. From the smallest stylish trimmer to the mighty Home Theatre Systems, LED TVs and Refrigerators, Geepas has the average consumer covered all around. The GCC has a predominantly middle-class and lower middle class segment of audiences that are the target audience for Geepas offerings.

This audience has been the key to success for Geepas’ growth, and the belief of making life and its way of living affordable for all, is testimony to this fact. The brand operates under five major categories – Home Appliances, Kitchen Appliances,

Entertainment Products, Lighting Devices, and Personal Care products.

ACHIEVEMENTSGeepas has come a long way to becoming one of the most preferred brands of consumers in this region. Acknowledging the role of all customers, external as well as internal, Geepas has pioneered service and quality in collaboration with its suppliers to make sure the right product is available at the right time and at the right price. It is because of consumers’ belief and trust in their products that they have been able to touch benchmarks in product quality. Some of the key achievements are:l ADQCC - With high quality, durable products, Geepas has achieved a milestone by winning the coveted Trust Mark Certification from Abu Dhabi Quality and Conformity Council. ADQCC was established in 2009 to raise the quality of the emirate’s exports and locally traded products, while protecting the interest of consumers and supporting the UAE’s competitive economy. l SASO Certification - The Saudi Arabian Standards Organisation has responsibility for determining and enforcing approved standards of services, facilities, utilities and products within the

Kingdom of Saudi Arabia. l ESMA Certification - ESMA is the official body that formulates the issuance of national standards of UAE as well as adopting international and monetary standards on consumer protection. Geepas products are quality approved and ESMA Certified in UAE.l BIS Certification - Bureau of Indian Standards (BIS). Geepas products are BIS certifiedproviding high quality products and keeping inmind consumer interest and safe daily use of electronic items.l BPS Certified Philippines - Geepas have achieved certification under BPS, making it safe and reliable as per Philippines standards.l Geepas has recently been awarded the distinction of being a Superbrand in the UAE.

HISTORYThe story of Geepas is of unbroken success. A dream which started off 30 years ago, has become

a success far beyond expectations and what was once a small gift shop selling consumer electronics and toys has today become a large business conglomerate spread across multiple domains and countries with a portfolio of brands that have captured market share from global leaders. Geepas’ parent company, Western International Group, originated in the Kingdom of Bahrain and is today firmly footed in the Middle East, Africa, East Europe and South East Asia with new brands and divisions being regularly added to the portfolio.

The other brands under the Group are: Nesto - Hypermarkets and Department StoresRoyalford - Dinnerware and KitchenwareParajohn - Luggage and Travel AccessoriesOlsenmark - Electronics and Home AppliancesClarkford - WatchesBabyplus - Baby Products and AccessoriesBrandzone - Fashion and Lifestyle store Younglife - Fashion wear and Inner wearShoepoint - Shoes and AccessoriesJazp.com - Online Shopping Portal GSquare - Electronics and Household items

Geepas directly manages and operates an extensive distribution network in all six GCC States and other countries, making them the strongest

Things You didn’t know aboutGeepas

l More than 1,500 Geepas products are sold in more than 86 countries worldwide.l Geepas thrives on its phenomenal After Sales Service – Gcare, with a world-beating three day Service Turn Around Time period and has service centres in over 25 countries worldwide.l Geepas is one of the leading brands in customer retention, with up to 74.3% of customers having purchased three or more products from the brand stable.l Geepas has more than 20,000 selling points in its network across all GCC countries.l Western International Group, parent company of Geepas, employs over 8,500 personnel from over fifteen nationalities in ten different countries.

value segment brand in the region. The unparalleled reach and highly efficient after-sales support and a strong distributor network has made the brand a household name among its target consumers.

Western International Group, parent company of Geepas employs over 8,500 personnel from over fifteen nationalities in ten different countries.

PRODUCTStrategic measures, assuring affordable quality products to demanding consumers at all times, Geepas has kept themselves on par with growing trends in product innovation and technology. Geepas offers a variety of products for customers, catering to the most basic home requirements to the refrigerators, washing machines etc. In simple words, Geepas is a 360 degree solution provider to all electronic needs of a home. Geepas offers its phenomenal After Sales Service – GCare, with a world-beating three day Service Turn Around Time period.

Geepas “Service on Wheels” is a unique concept where their customer service travels across the Emirates to key points and sets up service camps. Products under warranty are received for repair, and an awareness of new products is created on spot. Geepas is also one of the leading brands in customer retention, with figures revealing that up to 74.3% of customers have purchased three or more products from the brand stable.

Geepas boasts an extensive range of products:Entertainment Devices - Ranging from home theatre systems, with superior sound quality, crystal clear LED TVs, profound speakers, and smart tablets, Geepas has it all. Home Appliances - Geepas has a fascinating line up of Refrigerators, Washing Machines, Vacuum Cleaners, Air Conditioners, Air Coolers etc. When it comes to all major home appliances, Geepas has you covered. Kitchen Appliances - New concepts are regularly researched and embraced by introducing Airfryers, Bread makers, Blenders, Microwave Ovens, Grill Makers, Toasters etc. The common man is becoming increasingly busy and needs to get things done quick. But a better lifestyle is believed to come at a higher price. However, that is not the case with Geepas range of products.Personal Gadgets - Grooming and appearance have become increasingly important for consumers, and the desire to charm and attract has created the need for exciting products in this category. Geepas has an exciting range of grooming products in its portfolio and has recently added a new StayWow series of products for men and women such as Trimmers and Shavers for men while women can prefer the fine range of epilators, hair dryers, straighteners, curlers and facial steamers.Lighting Devices - Geepas has the best lighting devices in the market. Strong flashlights and

emergency lanterns that have been rigorously tested have flooded the market offering the best options in superior performance and service.

RECENT DEVELOPMENTSGeepas has recently launched a new range of LED TVs, in varying sizes from 19 – 65 inches and offering the best in picture clarity, aimed to provide a solution to affordable entertainment.

New models of Refrigerators, Washing Machines and Air Conditioners with unique features have been introduced.

Geepas aims to focus on products that are innovative and environment friendly. The growth and improvement in technology has paved way for opportunities that involve better quality and safer products, and a dedicated R&D team is continuously working to make this a reality.

With its products available in well over 86 countries around the world, Geepas aims to reach untapped regions such as South America, Far East,

South East Asia, etc.Geepas boasts one of the most advanced

warehousing systems in the region with the most advanced SAP management systems that monitor and control stocks in real time. A new warehouse covering 200,000 sq ft with a height of twenty metres has been added to the facility to grow and handle current stock levels due to the rising demands of consumers.

PROMOTIONGeepas makes efforts to invest and participate in media and activities that reinforce the brand image

into the consumer’s mind.From TV Channels, to radio stations and major

newspapers in the region, Geepas also stretches its reach in outdoor advertising. Positive efforts are also being made on Social Media, with ongoing competitions and offers being promoted across all major platforms, which also helps Geepas to reach a wider audience from home.

Across the year, there are various sales promotions that are conducted for all Geepas

consumers in the region with incredible offers on fast moving products.

Geepas stood by its corporate social responsibility commitments too, which are an integral part of its business strategy. Geepas has initiated numerous CSR driven initiatives that involve its own employees, including regular Blood Donation campaigns and recycling programmes, among many others. Geepas also actively sponsors popular cultural events, and have recently been the sponsor of ‘Camp ka Champ’ , a well favoured yearly singing competition that takes place in all major labour camps across UAE.

BRAND VALUESGeepas values are focused on customer satisfaction, affordability, innovation and superior customer service. They believe in giving the customer the best there is at the most reasonable price in the market.

Their products offer great value for money and always focus on customer savings. Finding happiness has a lot to do with relationships, both business and personal. This includes perspective and balance which means as a brand they offer trust to their relationships with their customers, suppliers and

distributors and grow with them.Geepas as a company, and as a brand, have great

passion for the products they offer and for all their customers and believe in exceptional after sales support for continuity. Geepas is trusted as a brand that not only focuses on technology, precision and innovation, but also as a brand that has a responsible, clear vision for growth by beinga model for sustainable growth opportunities for its stakeholders.

www.geepas.com