market feasebility 1 prepared by : genoveva (email : [email protected])
TRANSCRIPT
The Marketing Mix
Marketing Mix (7P’S)
4 P’S plus :• People• Process• Physical efidence
Classified of Product(ion)• Tangible / Goods : is any physical product
that can be touched like a computer, a car, a pen
• Intagible / Services : is a non-physical
product like an insurance policy, tour
packages, car repair services.
Marketing Research
Marketing research :By interviewBy questionnaire
The Flow Of The Research
Plant of Need
The Entrepreneur
Plan
Review of the location
Goverment Regulation
FS of socio economic &
finance
FS of marketing
FS of physical aspect
FS of Human
Resources
Result & Recommendation
The Components of Questionnaire
1. Introduction The objectives of the questionnaire2. Profile of the respondence Gender, occupation, age, status, etc3. New product / service
interest in the product Exi ist product / service The level of satisfaction4. The demand of the product / service
The Example of Questions
• Profile of respondence :
Your occupation :a. Studentb.Entrepreneurc. Employeed.Profesional
The Example of Questions (Con’t)
• Interest in the product
Your favourite taste for feeze drink :a. Strawberryb.Orangec. Mintd.Other……………..
The Example of Questions (Con’t)
• The level of satisfaction
Your satisfaction to library facilities ?a. Very satisfiedb.Satisfiedc. Moderatted.Not Satisfied
The Example of Questions (Con’t)
• The demand of the product / services
Your consumption of ice cream (per month) :a. 1-2 timesb.3-4 timesc. 5-6 timesd.> 6 times
Segmenting, Targeting & Positioning
Market segmentation :→ Geographical →Demographic→ Psychographic→ Behavioral
Target market :◊ Undifferentiated / mass◊ Differentiated / segmented◊ Concentrated / niche◊ Micromarketing (local or
individual)
PositioningAccoding to you, how about the aqua positioning than others mineral water ?