market integrations introduction to marketing in construction
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Introduction to Marketing Development & Management in the Construction Industry www.marketintegrations.comTRANSCRIPT
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Where To Begin?
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Innovation to Integrate Your Business into Your Market
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Marketing for the Construction Industry
● Social Media / Blogging / Online Marketing Presence● Targeted Marketing Communications & Campaigns● Team Training & Public Speaking● Marketing Plan Design & Development● Partnerships for other Turnkey Solutions
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Marketing for the Construction Industry
Social Media / Blogging / Online Marketing Presence
○ Building Relevant Social Media Pages○ Developing Social Media Profiles for Staff○ Blogging inspired thoughts○ Creating & Monitoring SEO & SMO
Backlinking to your web site is essential!
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Marketing for the Construction Industry
Targeted Marketing Communications & Campaigns
○ Email Marketing○ Newsletter○ Promotions○ PPC Advertising
Monitoring the results is critical!
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Marketing for the Construction Industry
Team Training & Public Speaking
○ Involve your entire team in marketing!○ PR / Publicity through speaking opportunities
Support your staff and your staff will support you!
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Marketing for the Construction Industry
Marketing Plan Design & Development
○ Do you have one that incorporate's today's marketing options?
○ Is it cohesive to your Business Plan?○ Are you reviewing yearly?
Build a Social Media into your Marketing Plan!
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Marketing for the Construction Industry
Partnerships for other Turnkey Marketing Solutions
○ Updating the web site content & adjusting for complete OS compatibility
○ Promotional products○ Participating in construction industry events
Being recognized as a Thought Leader will ensure success!
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Integration of Innovation will Determine Market Share
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Objects in Motion & Natural Selection
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To Integrate or Not to Integrate & Questions?
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