market introduction

www.beautypackaging.com

The roller coaster thrills of the beauty industry continue as markets dip in some areas and peak in others. But the good news is: The overall global market bal-ances out and total sales are moving along. According to Euromonitor, in 2011, global beauty and personal care sales continued on an upward trend, rising to $426 billion. By 2016, that figure is expected to reach $489 billion.

Key to growth, of course, remain emerging markets, but shoppers in the U.S. and Western Europe are also spending—in some cases, more on prestige brands than mass.

At The NPD Group, research shows that prestige makeup sales within U.S. department stores grew 8% to $1.8 billion for the first half of 2012, with some cat-egories posting double-digit growth.

Kline & Company reported that new trends in nail care, dramatic eye looks, and the allure of limited edition scents strengthened sales in the 2011 U.S. personal care market, which exceeded $38 billion at the manufacturers’ level, surpassing pre-recession levels and representing 4.2% growth.

Whether prestige, masstige or mass market, brands follow the global trends closely, and often rely on packaging suppliers for R&D and to bring innovations quickly and effectively to market.

Now in its 18th year, Beauty Packaging continues to bring brand marketers together with packaging suppliers in every issue—and through its dynamic website and online community—with reports on the important packaging trends and innovations that are shaping the global beauty industry. Topics are relevant and interesting to our readers, who are executives at companies ranging from Estée Lauder, L’Oréal, Coty, Elizabeth Arden and Procter & Gamble, to Bare Escentuals, Tarte, Stila and Alterna.

Each issue includes in-depth articles focusing on market segments such as skin care, color cosmetics, sampling, hair care and fragrance—and packaging com-ponents such as labels, tubes, applicators and dispensers. Most articles include a survey of suppliers’ latest introductions. In addition, we tackle industry-wide issues such as sustainable packaging, global manufacturing and anti-counterfeiting. Articles such as Company of the Year, FiFi Award Winners and Top 20 Global Beauty Companies provide additional coverage of market leaders. Beauty Packaging also covers key industry expos throughout the year, including Luxe Pack, HBA Global, Cosmoprof, MakeUp in Paris and MakeUp in New York, as well as regional events presented by CIBS, CEW and NJPEC to give readers as complete a view of the beauty industry as possible.

MARKET INTRODUCTION

EDITORIAL FOCUS

UNMATCHED REACH TO YOUR KEY CUSTOMERSBeauty Packaging provides you with:• a print copy circulation of 10,500+ (BPA audited) • a digital issue sent to 3,800+• a weekly Breaking News e-newsletter sent to 11,300+ 3rd party opt-in recipients• a heavily trafficked website—www.beautypackaging.com—that receives more than 50,000 page views per month— a 39% rise over last year—and one that continues on a rapid growth path

Beauty Packaging is the ONLY vertical cosmetic, fragrance & personal care packaging magazine and online community in the industry!

CIRCULATION & BUYING INFLUENCEBeauty Packaging is a controlled-circulation, four-color publication with 10,562* qualified subscribers. Free sub-scriptions are available to all U.S. cosmetic and personal care professionals. Qualified recipients include decision makers at the cosmetic and personal care manufacturing companies and other major cosmetic suppliers to the $420 billion-plus global industry.

Beauty Packaging is audited by BPA Worldwide, which verifies reports detailing clear, accurate and objective statistics on our recipients to advertisers and advertising agents.

A sampling of subscribing companies includes:• Procter & Gamble • Unilever • Estée Lauder • Avon Products • Limited Brands • Alberto-Culver • Access Business Group • Shiseido • Johnson & Johnson • Mary Kay • Coty • LVMH• Revlon • Clarins • Church & Dwight • Gillette • Elizabeth Arden • Schering-Plough

*Source: June 2012 BPA Worldwide Circulation statement. This is an analysis of 10,519 or 99.6% of respondents who specified their business/industry product lines their firms manufacture. Because any one respondent can check more than one response, the total may exceed the total circulation.

Allied to the Field530

Personal Care8,029

Cosmetics7,130

Fragrance4,454

COMPANY OF THE YEARAd Closing: January 7thThe Jan/Feb issue of Beauty Packaging will profile The Company of the Year: Excellence in Packaging. A beauty products company will be selected by our readers. Once the marketer is selected, the editors of Beauty Packaging will write an in-depth report on the company by interviewing key packaging decision makers, who set and implement its standards of excellence. This is the perfect marketing opportunity for suppliers to get their name in front of the award-winning company.

CORPORATE PROFILESAd Closing: February 11thCorporate Profiles is a year-round reference featuring an in-depth look at the major suppliers to Beauty Packaging’s markets. Here’s how it works: Advertisers receive a full-page advertorial featuring their company, prod-ucts and services, global capabilities, etc. in an attractive, easy-to-read, four-color format. The advertorial is placed opposite your advertisement. Bonus distribution throughout the year at major trade events.

BEAUTY PACKAGING’S ANNUAL INTERNATIONAL BUYERS’ GUIDEBeauty Packaging’s Annual International Buyers’ Guide is a year-long annual purchasing reference guide to the industry. Avail-able in print and online, it includes more than 300 participating suppliers—both alphabetically and by category. Companies can update their information online at any point throughout the year.

SPECIAL ISSUES AND OPPORTUNITIES


Philippe BonningueVice President Packaging and Development for Corporate Operations North America,L’Oréal

Karen GrantVice PresidentNPD Beauty

Allan HafkinVice President, Global

Package Development,Estée Lauder and Tom Ford Beauty

The Estée Lauder Companies

Maureen KellyCreator& CEOTarte Cosmetics

Jon DinapoliCreative Director

Coty Prestige

Scott WidroExecutive Vice President of

Operations and Supply ChainGurwitch Products

BOARD OF ADVISORS

Beauty Packaging70 Hilltop Road, Ramsey, NJ 07446

Tel: 201-825-2552; Fax: 201-825-0553

ONLINE OPPORTUNITIES


Beautypackaging.com reports on the important packaging trends that are influential in determining how today’s beauty and personal care products appear on the shelf or online.

BeautyPackaging.com has seen its highest traffic growth ever in 2012—increasing its visitors by over 53%+ and pageviews by over 39%+, compared to 2011. The site now averages over 28,000* visitors and almost 51,000* pageviews a month!

Key features include:• Online version of the print magazine

• Breaking News—a daily update on the industry

• Online Exclusives—content exclusive to the website

• The Expert’s View—opinions, advice and commentary from industry leaders

• Full archives

• Beauty Packaging’s Annual International Buyers’ Guide

• Corporate Profiles

HOME PAGE SPONSORSHIPS (Monthly rates starting at: $495)The home page of any website serves as a starting point for visitors. This is your turn to exclusively sponsor the home page, and have your ad appear every time a visitor visits our home page.

ISSUE SPONSORSHIP(Yearly issue rates starting at: $995)This unique sponsorship gives you ownership of an entire issue online. Your ad will be on every article that is in the current issue of Beauty Packaging for an entire year. This is a great cross marketing opportunity to build real brand recognition if you are currently advertising in print. Reach the entire beauty market base by advertising in print and online.

RUN OF SITE SPONSORSHIPS(CPM=Cost Per Thousand 10,000 impressions $60CPM; 20,000 impressions $55CPM; 30,000 impressions $50CPM)Rotate your ad throughout our website. This online advertising approach gives you great branding and click through results and can be customized to your budget and time frame. Excludes home page and Buyers’ Guide.

ISSUE ALERT AND BREAKING NEWS E-NEWSLETTER(Weekly rates starting at: $245)The Beauty Packaging e-Newsletter informs the beauty industry executives and professionals about important market research, packaging developments, regulatory issues and news that directly affects the industry’s growth and development. 11,073 opt-in subscribers.1

LIVE FROM SHOW SPONSORSHIPS(Pricing TBD)Drive traffic to your booth and create awareness for your product line at HBA Global Show and Ex-hibition, LuxePack and MakeUp in NY. The sponsorship includes 5 emails sent to over 11,300 Beauty Packaging opt-in subscribers and our exclusive trade show at a glance (micro site). Live online for over 6 months guaranteed and promoted by beautypackaging.com and e-Newsletters.

* Publisher’s own data provided by Google Analytics based on 12 months, September 1, 2011 - August 31, 2012.+ Publisher’s own data provided by Google Analytics based on 12 months, September 1, 2011 - August 31, 2012 compared to September 1, 2010 - August 31, 20111 Publisher’s own data provided by Mailchimp.com, May, 2012

BEAUTYPACKAGING.COM AUDIENCE*

Average MonthlyPageviews: 51,589Unique Visitors: 21,813Visitors: 28,645

Yearly TrafficPageviews: 619,076Unique Visitors: 261,756Visitors: 343,745

Issue Ad Editorial Features Show/Event Advertiser Extras/ Closing Distribution Online Features

A Special HBA Show Newspaper covering the IPDA Competition

January/February

Print: January 7th

Web: January 14th

• Beauty Company of the Year: Excellence in Packaging• Product focus: Labels, Shrink Sleeves, Bands and Tamper-Evident Technology• Product focus: Fragrance Packaging• Market focus: Nail Polish Packaging• CEW Product Preview

• PCPC Annual Meeting• Cosmoprof Bologna

Ethnic Beauty Market

March

Print: February 11th

Web: February 25th

• Corporate Profiles• Luxe Pack Preview• Market focus: Turnkey and Full Service Manufacturing• Product focus: Airless Packaging• Product focus: Packaging Accessories: (Seals & Charms, Bags, Battery-Operated Devices)

• Year-round distribution at trade shows and industry events

Every full or half page advertiser receives a corresponding space

as advertorial to describe the company and its

products and services.

April/May

Print: April 8th

Web: April 15th

• HBA Preview• Sustainable Packaging and Practices• Product focus: Metals and Metallized Effects• Product focus: Packaging for Sun Care• MakeUp in Paris Preview

• Luxe Pack New York• SCC Supplier’s Day

• Anti-Counterfeiting

June

Print: May 13th

Web: May 20th

• HBA 2013 Show Issue• Product focus: Cosmetic Applicators• Product focus: Tube Market• Product focus: Color Cosmetic Packages• IPDA Finalists

• Cosmoprof North America• HBA Global Expo

• Package Development/ Comps

July/August

Print: July 8th

Web: July 15th

• Annual Buyers’ Guide• 2013 FiFi Award Winners• Product focus: Standard Packaging, Stock Items• Product focus: Lids, Caps & Closures• Product focus: Folding Cartons and Setup Boxes

Advertisers receive FREE Bold Face Listing in Alpha

and Categories Index.

September

Print: August 12th

Web: August 19th

• Market focus: Beauty Packaging Machinery• Market focus: New Fragrance Update• Product focus: Sample, Unit Dose, & Travel-size Packaging• Market focus: Packaging for Hair Care

• Luxe Pack Monaco• NJPEC Hall of Fame Dinner• MakeUp in NY

• Green Packaging

October/November

Print: October 7th

Web: October 14th

• Top 20 Global Beauty Companies• Market focus: Bath & Body Packaging• Product focus: Gift Sets & Beauty Kits• Product focus: Packaging for Skin Care

• SCC Annual Meeting • Recycling

December

Print: November 11th

Web: November 18th

• Top Packaging Innovators• Market focus: Package Development • Product focus: Advances in Dispensing Technology• Product focus: Decorative Effects

• PCPC Annual Meeting• NJPEC Package of the Year Dinner

• Industry Profiles

HBA/IPDA Show News

Print: May 13th

Web/HBA @ a Glance Newsletter:

May 31st

• HBA International Package Design Awards (IPDA)• IPDA Category Winners and Finalists• New Product Showcase

•12,000 copies distributed at HBA

2013 EDITORIAL CALENDAR


Black & White Ad RatesSize 1x 4x 8x 12xFull Page $4,053 $3,636 $3,168 $3,000

Two Thirds $3,450 $3,100 $2,880 $2,462

Half Island $2,936 $2,585 $2,251 $2,060

Half Page $2,513 $2,261 $1,952 $1,792

One Third $2,197 $1,936 $1,685 $1,540

One Quarter $1,494 $1,350 $1,164 $1,061

Color RatesColor Page Spreadstandard❖* $630 $1,040

matched* $683 $1,082

metallic* $788 $1,148

4 color* $975 $1,550❖ standard yellow, green, blue or red* per page or fractionEffective January 1, 2012

Classified Advertising Rates*Per Column inch $125

Per Column inch 5x $115

Per Column inch 10x $100

Help Wanted $1.50/word $75 minimum

Situation Wanted $1.50/word $70 minimum

Blind Box $5*

*classified rates are non-commissionable

Ad Sizes Digital File Specifications

• All material submitted must be in PDF format that meets the PDF/X1-a requirements. See the prepress section of our website for more information:

rodmanmedia.com/prepress

• Files smaller than 10MBs in size can be sent via e-mail. Larger files should be submitted via FTP or on CD.

• Changes or corrections to submitted files will result in ad-ditional charges to the advertiser.

• Trim size: 8” x 10.75” (203 mm x 273 mm). Keep live matter at least .5” (12.7 mm) from trim edges.

• Bleed page and insert page size: 8.25” x 11” (209 mm x 279 mm Max weight of insert stock: 100 lb. cover.

Send all print materials to: Pat Hilla, Production ManagerBeauty Packaging70 Hilltop Road, Suite 3000Ramsey, NJ 07446 USA

E-mail: [email protected] inserts, call for instructions: 201-880-2228

FTP InformationOur FTP site can only be accessed

with FTP software. (FETCH, TRANS-MIT, CUTEftp, etc.) Web browser

access is NOT permitted.

ftp.rodmanmedia.com username: rodman password: guest

Refer to our website for more information:

rodmanmedia.com/prepress

Full Page (bleed)Trim: 8” x 10.75” (203mm x 273mm)Bleed: 8.25” x 11” (209mm x 279mm)Live Area: 7” x 10” (178mm x 254mm)

Full Page (non bleed)7” x 10” (178mm x 254mm)

Full Page Spread (bleed)Trim: 16” x 10.75” (406mm x 273mm)Bleed: 16.25” x 11” (412mm x 279mm)Live Area: 14” x 10” (356mm x 254mm)

Two Thirds4.5” x 9.5”(114mm x 241mm

Half Island4.5” x 7.5”(114mm x 190mm)

Half PageHorizontal7” x 4.875”(178mm x 124mm)

Half PageVertical3.375” x 9.5”(85mm x 241mm)

One ThirdSquare4.5” x 5”(114mm x 127mm)

One ThirdVertical2.125” x 9.5”(54mm x 241mm)

One Third Horizontal7” x 3.25”(178mm x 84mm)

One QuarterHorizontal7” x 2.375”(178mm x 60mm)

One QuarterVertical3.375” x 4.875”(85mm x 124mm)

Covers and Special Positions: No cancellations. Special position premium 10%.Bleed: No charge.Insert Rates: Inserts are billed at the black & white page rate. Single sheet inserts are billed as two pages if both sides are used or if reverse side must remain unprinted. Back-up/binding/handling charge is $600. Non-commissionable.Closing Dates: See editorial calendar.Cancellation: Cancellations must be made in writing by the 8th of the month prior to ad placement. Payment Terms and Methods: Payment is accepted by wire transfer and by check or draft via U.S. bank payable in $U.S. Payment option instructions will be included with all billing.

Publisher’s Policy1. Invoices are rendered at date of publication and are due upon receipt. Agency commission will be disallowed on all overdue invoices.2. Rodman Media Corporation holds both the advertiser and its dedicated advertising agency jointly and severally liable for all monies due and payable to Rodman Media Corporation.3. In the event an account is placed for collection, customer agrees to pay Rodman Media Corporation for all reasonable collection and/ or legal fees incurred.

STAFF

2013 ADVERTISING RATES & DIGITAL FILE SPECIFICATIONS


PresidentRodman J. Zilenziger, Jr. ([email protected])

Executive Vice PresidentMatthew Montgomery ([email protected])

PublisherJay Gorga ([email protected])

V.P./Editorial DirectorTom Branna ([email protected])

EditorJamie Matusow ([email protected])

Production DirectorSharon Messner (smessner@ rodmanmedia.com)

Art DepartmentMichael DelPurgatorio(medlpurgatorio@ rodmanmedia.com)

Production ManagerPat Hilla ([email protected])

DesignerJessica Carlin ([email protected])

Circulation ManagerRich DeVoto ([email protected])

Audience Development ManagerJoe DiMaulo ([email protected])

market introduction

Documents