market jungle
TRANSCRIPT
MARKET JUNGLESURVIVAL OF THE FITTEST
MARKET JUNGLE SURVIVAL OF THE FITTEST
MARKET JUNGLE SURVIVAL OF THE FITTEST
1. IT’S A CRAZY WORLD OUT THERE!
MARKET JUNGLE SURVIVAL OF THE FITTEST
1. IT’S A CRAZY WORLD OUT THERE!
2. LOGO EVOLUTION
MARKET JUNGLE SURVIVAL OF THE FITTEST
1. IT’S A CRAZY WORLD OUT THERE!
2. LOGO EVOLUTION
3. GLOBALIZED REALITY WHAT DOES IT TAKE TO SURVIVE?
MARKET JUNGLE SURVIVAL OF THE FITTEST
1. IT’S A CRAZY WORLD OUT THERE!
2. LOGO EVOLUTION
3. GLOBALIZED REALITY WHAT DOES IT TAKE TO SURVIVE?
4. WHY DESIGN MANAGEMENT?
MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHAT????IT’S A CRAZY WORLD OUT THERE
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHAT????
WHICH????
IT’S A CRAZY WORLD OUT THERE
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHAT????
WHICH????
WHERE????
IT’S A CRAZY WORLD OUT THERE
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHAT????
WHICH????
WHERE????
HOW????
IT’S A CRAZY WORLD OUT THERE
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHAT????
WHICH????
WHERE????
HOW????WHEN????
IT’S A CRAZY WORLD OUT THERE
MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
Product overload
MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
Product overload
Too many choices
MARKET JUNGLE SURVIVAL OF THE FITTEST
IT’S A CRAZY WORLD OUT THERE
Product overload
Too many choices
OVERWHELMING!
MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
Evolve and keep up!
MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
Evolve and keep up!
MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
Evolve and keep up!
MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
Evolve and keep up!
MARKET JUNGLE SURVIVAL OF THE FITTEST
LOGO DESIGN
What is a logo?
Corporate identity
Evolve and keep up!
MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Big enterprises
MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Big enterprises
Smaller businesses
MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Big enterprises
Smaller businesses
Develop or vanish!
MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Develop or vanish!
MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Existing target market / variation of product ingredientsDevelop or vanish!
MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
MARKET JUNGLE SURVIVAL OF THE FITTEST
GLOBALIZED REALITY
Existing target market / variation of product appearance
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Adding value
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Differentiator
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Differentiator
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Differentiator
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Differentiator
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Strategy coordinator
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Strategy coordinator
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Strategy coordinator
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Transformer
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Transformer
MARKET JUNGLE SURVIVAL OF THE FITTEST
WHY DESIGN MANAGEMENT?
Transformer
“It would be absolutely amazing to stop fearing risks and to adopt an innovative
attitude. Creativity is the key to conquer any market and sooner or later everyone will have to value it. The longer they take,
the greater the loss of money and opportunities they will have.”
“It would be absolutely amazing to stop fearing risks and to adopt an innovative
attitude. Creativity is the key to conquer any market and sooner or later everyone will have to value it. The longer they take,
the greater the loss of money and opportunities they will have.”
Juan Rodriguez, Creative Director of advertising agency Badillo Saatchi & Saatchi
Thank you