market planning & execution
DESCRIPTION
Marketing advice for small businessesTRANSCRIPT
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Market Planning
7P’s Analysis
Performance Management
Branding
Customer Service
Customer Loyalty
Marketing Essentials
for
Small Business
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Getting marketing right crucial for success
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Every business should have a robust well researched marketing plan to help them execute their goals
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It is essential to understand
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What is the target market?
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How big it is?
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Who the competition is?
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And where to position your business
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To beat them!
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Research the market
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Speak to existing customers
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To find out the best price to charge
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To achieve the highest possible sales
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Ensure your business is located in the best possible attract the most customers from your target market.
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Your product must be needed by your target market.
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Its packaging and quality should match their expectations.
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Promote your product in the channels & markets that will reach your target market.
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But make sure you can measure performance
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Without a marketing plan that is robust and measurable its
Branding is an essential way for small
business to communicate with their
customers and shapes the way your
business is perceived.
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Without a marketing plan that is robust and measurable its
An effective brand tells the world
who you are, what you do and
how do it.
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It is easier to sell to existing customers
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They buy more
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And it costs less
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they can even drive more sales through referrals
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It makes great business sense to keep them happy
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Keep your staff motivated, engaged and
informed about your business and products
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Create an culture of responsibility throughout
the business.
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Pay attention to what the customer wants
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Contact Us for help with your Market Planning
www.arinobe.com
0203 286 7829
arinobe_sme
+447825 002 908
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