market research analysis max jamison
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Max Jamison
Food to the Max
3rd period
11-16-11
Mrs. Davis
MARKET RESEARCH ANALYSIS
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TABLE OF CONTENTS• Title Page
• Table Contents
• Purpose
• Questions from Survey
• Graph 1
• Graph 2
• Graph 3
• Graph 4
• Graph 5
• Graph 6
• Graph 7
• Conclusion
• Customer Profile
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PURPOSE
• The purpose of this analysis is to find the wants and needs of my customers, also to make sure that they are 110% satisfied with my business and what it stands for.
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QUESTIONS FROM SURVEY • Would you rather get fast food than sit down in a restaurant.
• How far do you drive to your favorite restaurant.
• Do you like to be escorted to your table better than finding your own seat?
• How many people normally come with you when you come out to eat?
• How much do you usually pay when you go out to eat?
• What type of food do you like to order?
• How often do you eat out a week?
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• Highest: No
• Lowest: Yes
• Advantage: More people would rather come to my business than go eat fast food.
• Disadvantage: None
• Benefit to business: Knowing this tells me more people will be at my business.
• Give back to Customers: I could make sure that my service isn’t slow. Restaurant
21%
79%
Would you rather get fast food than sit down at a restaurant?
yes no
GRAPH 1
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• Highest:10-20
• Lowest:50-60
• Advantage: My business will be successful if it is placed near a populated area.
• Disadvantage: If I cant put my business close to a populated area not as many people will go to it and I will have to raise the prices of my product.
• Benefit to business: If my business is close people will go there.
• Give back to business: Make the business close to populated area so people would go to it and make sure it is easy to get to my restaurant.
47%
38%
6%
9%
How far do you drive to your favorite resturant?
10-20 30-40 50-60 more than 60
GRAPH 2
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• Highest: Yes
• Lowest: No
• Advantage: Means people who come to my business may have more class than if they find their own seat.
• Disadvantage: This information means that I will have to pay a door greater and people to lead them to their tables.
• Benefit to business: Shows more class.
• Give back to business: Make sure I have friendly greeters to welcome customers in a friendly manner into my restaurant.
58%
42%
Do you llike being escorted to your table better than finding
your own seat?
Yes No
GRAPH 3
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• Highest: 1 to 5
• Lowest: 0 and 10 to 15
• Advantage: Smaller parties means that the cooks wont get backed up and make business slow
• Disadvantage: Large groups bring more money.
• Benefit to business: wont slow up business.
• Give back to business: Small groups wont get extra large party tax. 68%
28%
4%
How many people normally come with you when you come
out to eat?0 1 to 5 5 to 10 10 to 15 15 ot more
GRAPH 4
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• Highest: 50 to 70• Lowest: 100 or more• Advantage: If I keep my prices
reasonable people will tell others about my business and I will have more customers.
• Disadvantage: Means the prices on my meals can’t be too high.
• Benefit to business: Knowing how much people normally pay when go out to eat will tell me about how much I should charge for food.
• Give back to business: Make sure my prices stay low or give coupons.
23%
23%
32%
13%
9%
How much do you usually pay when you go out to eat?
10 to 30 30 to 50 50 to 7070 to 90 100 or more
GRAPH 5
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• Highest: American
• Lowest: French and Vegetarian
• Advantage: Tells me what I should order most for my business.
• Disadvantage: N/A
• Benefit to business: Tells me what amounts of each type of food I should order for my business.
• Give back to business: Make sure my business has the foods people like.
43%
22%
14%
1%1%
17%
What type of food do you like to order
American Italian AsianVegitarian French other
GRAPH 6
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• Highest: Two or three
• Lowest: Never
• Advantage: Means people might choose my business over others at least once a week
• Disadvantage: N/A
• Benefit to business: Tells me that people will come to my business if I offer quality food and service.
• Give back to business: Make sure my service and food is top notch so people will want to come back.
9%
13%
49%
26%
2%
How often do you eat out a week?
Everyday Everyotherday two or threeonce never
GRAPH 7
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CONCLUSION
• My final conclusion of my market research is that the people want a business that is not a fast food restaurant, where you are escorted to your seat, which isn’t far to drive to, and provides good quality, but cheap, meals.
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CUSTOMER PROFILE• The average age of my clients is 15-16
• Mainly the gender of my customers is female.
• Their average income is $0 per year.