BizAspects

Jewellery Retailers in Australia

http://bizaspects.com.au

Industry at Crossroads

• The most discretionary of all consumer spending

• Brick-and-mortar chains are hurting• Internet allowed individual craftsmen

and niche importers to enter the market, but do they have what it takes to succeed?

• Is there an opportunity for a savvy marketer?

http://bizaspects.com.au

Numbers

• We looked at 4636 businesses involved in Jewellery manufacturing, retail, wholesale and custom design

http://bizaspects.com.au

Distribution by State

http://bizaspects.com.au

1227

853720242

350

732039

1110

# Businesses

NSWVICQLDSAWATASNTACTUnspec

Business Size

Most operations are self-employment businesses

We found 122 employing businesses, including 7 large chains of over 31 stores

http://bizaspects.com.au

Series10%

10%20%30%40%50%60%70%80%90%

100%

84

30

8

LargeMediumSmall

Some of the Large Companies

http://bizaspects.com.au

Name Website

Angus & Coote www.anguscoote.com.auShowcase Jewellers www.showcasejewellers.com.auGoldmark Jewellers www.goldmark.com.auMichael Hill www.michaelhill.com.auProuds The Jewellers www.prouds.com.auBevilles Jewellers www.bevilles.com.auZamels Jewellers www.zamels.com.auDiva Accessories www.diva.net.au

Other Prominent Chains

http://bizaspects.com.au

Name Website

Salera's Jewellmasters http://www.salera.com.auWatch Works Australia http://www.watchworks.net.auViviens Jewellers NSW chain, no websiteShiels Jewellers http://www.shiels.com.auWallace Bishop http://www.wallacebishop.com.auGregory Jewellers http://www.gregoryjewellers.com.au

Interesting Small Businesses

http://bizaspects.com.au

One category of small jewellery shops is an individual craftsman setting up an outlet to showcase and sell his or her work.

These shops often don’t have e-Commerce, much less social media and savvy marketing

Interesting Small Businesses

http://bizaspects.com.au

Another category is an importer/wholesaler with interest in a particular type of jewellery

Interesting Small Businesses

http://bizaspects.com.au

So how do these small businesses market themselves?Anecdotally, offline: • exhibitions • Physical stores or personal contacts

A Hidden Gem

http://bizaspects.com.au

Samantha Wills came up tops in Twitter research, prompting a closer look:- Great focus on young

well-heeled women- Great Twitter stream

with lots of customer feedback retweeted by company

Websites and e-Commerce

http://bizaspects.com.au

• We found that 2128 businesses, or 46%, don’t have websites, including 170 with defunct website

• The situation is a lot better among employing businesses, where we could not find sites for 17 companies (11%) only.

• We only found 561 businesses that transact online

Online vs Brick and Mortar

http://bizaspects.com.au

We found 1091 jewellery businesses that seem to only exist online; without retail facilities.

Most of these companies are owner-operators exploring new opportunities the Internet opened before them, others are Australian websites of international companies

Use of Social Media

http://bizaspects.com.au

Websit

es

Face

book

Pinterest

Twitter

Linke

dIn

Google+

0

500

1000

1500

2000

2500

3000

0%

20%

40%

60%

80%

100%

120%100%

39%

8% 4% 4% 3%

# usingFacebook is a clear leader,

but, jewellery being visual art, Pinterest comes in second

Opportunities

http://bizaspects.com.au

1. Migration online is ongoing: more physical stores will close as their premium rents are no longer justified (http://insideretail.com.au/2013/09/26/retail-fate-set-stone/)

2. Small suppliers have little marketing savvy and insufficient scale to fill a market niche

3. Possible opportunity for aggregation to address a niche

More Info and Companies List

http://bizaspects.com.au

1. Go to http://app.bizaspects.com.au2. Login via your LinkedIn or register directly for

your free account