Innovative Market Research

Marketing: 4 Management Perspectives

Marketing: 4 Management Perspectives

Market Research from a CEO’s PerspectiveMarket Research is a focal point in strategic plansdeveloped by a CEO.

Market Research from a Finance PerspectiveA Financial Director must use research to evaluatecompetitors and budget allocation.

Market Research from a HR PerspectiveA Human Resource manager carries out satisfactionsurveys periodically and this research improves theharmony of a workforce.

Market Research from a CEO’s PerspectiveMarket Research is a focal point in strategic plansdeveloped by a CEO.

Market Research: Be Proactive

Market Research: Be Proactive

Market Research can provide valuable information about new product launches, barriers to entry, niche market identification, competitor analysis, marketsector trends and help make strategic business decisions.

Marketing from a CEO Perspective

Strategic performance analysis

Customer profiling

Develop a business plan for the future

Statistical performance analysis

New market identification

Marketing from a CEO Perspective

A CEO of a company would focus on the future growth anddevelopment of the company. It is highly relevant for the CEOrole to make informed decisions

on an on-going basis.

Consciously or subconsciously market

research is used on a daily basis when making informed

decisions. Being proactive and monitoring changes in

customer behaviour is vital.

CEO

STRATEGY

Marketing from a Finance Perspective

Marketing from a Finance Perspective

Marketing from a HR and Operations Perspective

It allows Managers to stretch their budgets, assess situations and invest in the best solutions possible.

For a financial director, Market Research is about the analysis of the market offerings in order to make cost saving decisions.

Market Research allows you to achieve this goal through staff performance analysis, supplier reviews and cost analysis.

Market Research can be the difference between spending a lot of money on a bad idea and succeeding in your business.

Marketing from a HR and Operations Perspective

Market Research allows a Human Resources Manager toaccess the well-being of your employees and improve theirworking conditions.

The analysis of this information helps you to access employees’ performance and match them to specific projects.

It helps us to plan ahead and compare trends from year to year.

A company should have a yearly employee satisfaction survey that collects the employees’ feedback

Marketing from a Marketing Coordinator

Perspective

Marketing from a Marketing Coordinator

Perspective

Market Research is the starting point for any marketing campaign.

In order to sell your services or products you need to understand the market where you are trading in.

Market Research gives a Marketing Coordinator the information needed to increase the success rate of your marketing campaigns within the budget and resources allocated.

It is paramount to know about your service, your competitors, their pricing structure, your buyers’ feedback and key motivators, the entry barriers on new markets, the performance level of your campaigns and the validity of your database.

It allows him/her to identify opportunities and the best path to achieve objectives with the best return on investment. The coordination of market research is a day to day process whether you are aware of it or not.

Innovative Market Research

Market Research

Customer Service

Sales

Marketing

Innovative Market Research