Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 30http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=30Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 31http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=31Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 32http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=32Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 33http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=33Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 34http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=34Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 35http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=35Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 36http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=36Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 37http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=37Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 38http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=38Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 39http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=39Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 40http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=40Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 41http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=41Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 42http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=42Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 43http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=43Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.

Hague, Paul N.. Market Research in Practice : A Guide to the Basics.London, GBR: Kogan Page Ltd., 2004. p 44http://site.ebrary.com/lib/itesm/Doc?id=10084442&ppg=44Copyright © 2004. Kogan Page Ltd.. All rights Reserved.May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.