Marketing Research-Packaged

Food Industry

Stage 1: Formulating the Marketing Research

Problem

Stage 2: Method of Inquiry

Stage 3: Research Method

Stage 4: Research

Design

Stage 5: Data Collection

Techniques

Stage 6: Sample Design

Stage 7: Data Collection

Stage 8: Analysis and

Interpretation

Stage 9: The Marketing Research Report

Stages of Marketing Research

Sample SizeCultural and other type of BiasSocio-economic FactorsTime and Budget Constraint

Limitation of the Study

STEPS IN RESEARCH DESIGN• DEFINING THE PROBLEM

• OBJECTIVE OF THE STUDY

• HYPOTHESIS OF THE STUDY

• DATA SOURCES

• TECHNIQUE OF DATA COLLECTION

• SOCIAL CULTURE CONTEXT

• GEOGRAPHICAL L IMIT

• BASIS OF SELECTION

DEFINING THE PROBLEM

OBJECTIVE OF THE STUDY

RESEARCH ABOUT CONSUMER PREFERENCE TOWARDS

PACKAGED FOOD PRODUCTS

•To understand the Market of Packaged Foods.•To understand the Awareness of the Customer towards different Brands.

•To estimate the future Growth of the Market.•To understand what type of Packaged Food the Customers Buy.•To understand the Price Perception.

•To understand the Prospect.•To understand the Variety of the Packaged Foods.•To understand the Consumption Patterns in different areas.

HYPOTHESIS OF THE STUDY

People in Karjat buy Packaged Food products based on the Quantity they are available in.Preference of Brands is dependent on the Income level.The Quantity brought is dependent on the Monthly Income.There is relationship between the Monthly Income of Consumers and the type of Shops they visit.

DATA SOURCES

TECHNIQUE OF DATA COLLECTION

SOCIAL CULTURE CONTEXT

DATA IS COLLECTED THROUGH PRIMARY SOURCE

QUESTIONNAIRE METHOD

Generally most people are Workers and they prefer Discounts over Quality

GEOGRAPHICAL LIMIT

BASIS OF SELECTION

Karjat Area

Age Group: 20-50 Years

TYPE OF UNIVERSE

Population of KARJAT

TARGET

SOURCE LIST• PRIMARY DATA COLLECTION

• METHOD USED : QUESTIONNAIRE

We used questionnaire as

an instrument consisting Of series of questions

For the purpose of gathering

information from respondents.

There were 27 Open Ended and

Close Ended Questions.

SIZE OF SAMPLE• 100

PARAMETERS OF INTEREST• CONSUMER PREFERENCE OVER HYGINE

• CONSUMER BUYING BEHAVIOUR

BUDGETARY CONSTRAINT

• LIMITED BUDGET

1000 Rupees

SAMPLING PROCEDURE

Descriptive Analysis:Cross Tabulation

Paired Sample t-test

Chi-Square Test

What They usually Buy?

How Often VS Quantity

Brand Preference VS Income Level

Quantity Vs Monthly Income

Monthly Income VS Type of Shop

MONTHLY Income * SHOPS U PREFER? Crosstabulation

Count

SHOPS U PREFER? Total

LOCAL DEPARTMENTAL

STORES

SUPERMARKET ALL

MONTHLY Income

<1000 3 3 1 3 10

1001-2000 0 0 1 0 1

2001-3000 1 1 2 0 4

3001-5000 0 0 2 0 2

5001-7000 5 5 0 0 10

7001-10000 2 6 3 0 11

10000+ 29 13 13 7 62

Total 40 28 22 10 100

Monthly Income Vs Shop Preference (Cross Tabulation)

Socio Economic Segmentation

Lets Eat!!!Thanking You,RONAK MODI

HEENA JAINMANPREET CHABRA BHAVESH BHANSALISURPREET SINGH SOUMYA MUKHERJEEVAIBHAV JASANI