HOW TO STOP GENDER SELECTION?HOW TO STOP GENDER SELECTION?

Presented By-Sana KhanNahid AnjumShruti BagchiAshwin AgarwalRajan Kumar Singh

Presented By-Sana KhanNahid AnjumShruti BagchiAshwin AgarwalRajan Kumar Singh

• Management decision problem

• Marketing research problem

• Research design

• Recommendation

AgendaAgenda

Management Decision Problem Management Decision Problem

Why does the social malice of sex selection of foetus exist in India?

Marketing Research ProblemMarketing Research ProblemTo determine the preference of a male or female

child in a family• Component 1: Psychographic profile of families:

– Income group– Educational background– Cultural background

• Component 2: What are the motivational factors for selecting a male child.– Economical factors– Social factors

• Family legacy• Role in the family• Security

– Legal rights

• Component 3: Why are the government efforts not effective in convincing the families?

Research DesignResearch DesignInformation needed: How male/female child better fulfill the

expectation of parents? What is their economic status? Influence of the family members Influence of the society Pattern observed with respect to the number of

male or female children in a family. The number of educated family members. The educational qualification of the family

members. Is a female child looked upon as an economic

liability. Awareness about the legal rights of a male and

female child

Research Design Research Design

Is a male child looked upon as source of income Do families with male child feel socially superior Is a male child seen as a support for parents in

their old age. Awareness about the steps taken by the

government and how effective are they.

Research Design Research Design

Target population for this case is defined as

follows: Element : a) Fathers and mothers

b) Male or female head of the family involved in decision making

process of the family Sampling Units : Families with children below

the age of 10 years and newly married couples. Sample Size: 28 families Extent : Kolkata Time : 2011

Research DesignResearch Design

Research design Exploratory – Secondary data and qualitative

researchDescriptive – Quantitative research

Research DesignResearch Design

Measurement and Scaling:

• Rank Order

• Likert scale

• Dichotomous Questions

RecommendationRecommendation

Government should initiate programs for the employment of women, especially in the lower income groups, so that they are not looked upon as economic liability.

The Government should provide financial support to families in the lower income groups who send their girl child to school.

Thank You