market research process of a product
TRANSCRIPT
Marketing Management-II VeRtigo: get addicted
A virtual gaming arcade
Submitted By: Group 6Krishna Bhawsar(07)Rahul Javkhedkar(14)
“VeRtigo VR Gaming Centre”
A computer generated world with which user can interact is called Virtual Environment.
The illusion of being in the created environment is accomplished by motion sensors that pick up user’s movement ……usually in real time
Segmentation:
Metro city
Teenager
Youth
Competitive scenario:
Direct competitors
Virtuix Omni.
Do-It-Yourself (DIY) VR kit
Indirect competitors:
Watching TV
Going to movies
Surfing on internet
Value proposition:
First time in India Unique experience High standards We care about your happiness
Integrated Marketing Communications Plan
Communications objective
Message Strategy
Creative strategy•Informational appeal•Transformational Appeal
Selection of marketing channels
Establishing the budget
Marketing Research Process
Managerial decision problems
Managerial research problems
Managerial research questions
Hypotheses
Information Need
Awareness of people
Demand of service
Profitability
Age of interested people
Income of people
Money spent on entertainment
Research Design
Exploratory research
Secondary data qualitative research
Small sample size
Questionnaire
Sampling Plan
Target population
Sampling frame
Sampling technique
Sample size
Thank You