market research report : mobile advertising market in india 2015 - press release
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FOR IMMEDIATE RELEASE
India Mobile Advertising Market Outlook – Rapidly mounting mobile subscriber base driving the market Netscribes, Inc. launches a report on Mobile Advertising Market in India 2015 covering a market with strong growth potential. It is a part of Netscribes’ Technology Series.
Mumbai, India – February 3, 2015 – Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Mobile Advertising Market in India 2015’. Mobile advertising (ad) platform and technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability along with escalating mobile subscriber base is driving the mobile advertising market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums. Capabilities provided by mobile platforms further enhance mobile advertisers’ ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly. For more details on the content of each report and ordering information please contact:
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Netscribes (www.netscribes.com ) is a pioneering knowledge consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, publishing services and customized knowledge database creation. At its core lies a true value proposition that draws upon a vast knowledge base.
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