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Having a great idea needs to be proven. Moreover it must be proven in a reliable way. A good and precise market research will professionalize your setup approach and will give more value to your business plan. Doing quantitative market research is a solution to add a personal touch to your market research as you are testing “your” precise target market about “your” precise project. It will make your project even more credible and it will help you to convince financial partners and others. Online market research offers both large and small research focussed organisations the chance to eliminate the costs involved with face-to-face, postal and telephone data collection. Organisations have begun to realise also the speed and data reliability offered by the internet. Marketest is a leading online market research company for business start-ups. We have more than 10 years’ experience in helping start-ups by testing their target market. We provide local, national and international market research using a group of more than 900 000 targeted panellists. Starting a business? Launching a new product or service? Test the market first! Ask online for a free quotation www.marketest.co.ukTRANSCRIPT
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Online Market Research For Business Start-ups
Starting a Business? Launching a new Product or Service?
Test the market first!
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
What is clear is that the economic uncertainty means that researching a business’ market has never been more important.
How to properly launch a business?
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Why carry out quantitative market research?
to professionalize the setting-up approach
to convince financial partners and others
to make a project credible
to confirm an idea
to forecast
Read More about Start Up Research
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
…an essential stage in the business start-up process
but many entrepreneurs don’t do it…
… not least because of the supposed cost.
Market Research…
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Read More about Start Up Research
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Importance of conducting surveys in an objective way
Survey your REAL target market
Where do the respondents come from?
Friends think you have a great business idea? Prove it!
Unbiased questionnaire
Unbiased administration
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Do your market research online
Cost effective
Free or at an affordable cost Auto-administration: very rapid turnaround Multi-country research no longer an obstacle
Reliable Objective administration
Versatile Animated: use of video, images, audio More efficient analysis
Why is it better than traditional quantitative market research?
Read more about Online Market Research Benefits
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Define your market sample (according to criterias) and sample size
How to create a surveySome basic rules
Poll method: Random or Quota
Important step: Test your survey, adjust accordingly
Read more about How Market Research Works
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Use of filter questions
How to create a surveyThe Questionnaire
Types of questions
- Open-ended questions
- Close-ended questions (unique, multiple choice, ranking)
- The scaled questions
From the industry to your product
From general to precise
Feedback on the good as on the bad
Read more about How Market Research Works
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Freemium websites: eg: SurveyMonkey
How to create a surveyThe Administration
Softwares: eg: Limesurvey
Blog poll tool (blog-poll.com)
Social networks: eg: Facebook
Google form
Experts (Marketest)Read more about How Market Research Works
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Frequency tables
How to analyse a surveySome basic rules
Cross tabulations: - with socio demographic information - crossing questions
Take the results into consideration
“non-responses” interpretation
Read more about How Market Research Works
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Objective: market research survey carried out on bio/organic store concept. It is to determine: - The kind of organic products people would buy - Their preferences regarding bio/organic products - Budget for an average shopping basket
Period: September - October 2008
Online Panel Sample group: Private individuals between 18 and 60 years old living in the UK who are interested by the opening of a Bio store in their neighbourhood.
Panel size: 562 people surveyed
Case studyOrganic/Bio Store
Consult the Full Research Report for Free
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Marketest Philosophy and Know-how
Marketing
The company’s associates: business start-up and marketing specialists.
Internet
More than 10 years’ experience in online market research
Panel management
High quality recruitment of more than 950000 international respondents
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Marketest’s strengths
Cost: 50% cheaper than the classic market research methods
Simplicity: from the initial study of the business problem through to a full
written report.
Our reactivity and availability
Rapidity of market research – 2 weeks
The quality of our panel recruitment
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Read more about Our Services
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
United House
North Road
London, N7 9DP
Phone: 020 7687 1234
Website: www.marketest.co.uk
Starting a business? Launching a new product or service?Test the market first!
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Ask us for a Free Non Obligation Quote Today