market share system© a product offered by herveywerks
TRANSCRIPT
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Market Share SystemMarket Share System©©
A product offered by
HerveyWerks
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Formula for SuccessFormula for Success
Ownership of critical information presented in a useful form and in a timely manner
Possession of the resources and the ability to use the information (put it into practice)
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Formula for SuccessFormula for Success
In a hospital this translates into management of physician resources
Patients come to hospitals not because of the quality of your billboard
Patients come because their physician trusts the hospital to care for their patients
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Resources Necessary forResources Necessary forSuccessSuccess
Information related to the management of physician resources
A program within the hospital designed to market the hospital directly to its primary care staff and specialists
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The Solution???The Solution???
Implementation of the Market Share System© Implementation of a physician relations program
– Target the doctors that can bring the most to the table– Don’t spend time on things that do not give you a
return– Marry the program to the strategic initiatives of the
hospital
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Market Share SystemMarket Share System©©
An information system giving hospital administration a knowledge base to manage physician utilization patterns
Utilizes a recognized hospital market data resource (COMPdata® in Illinois hospitals)
Utilizes internal data from the client hospital’s data processing system
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Market Share SystemMarket Share System©©
Puts over 60 databases at the finger tips of the physician relations team
Over 175 reports and multiple ways to run these reports
Reports structured to give an immediate snapshot of the effectiveness of managing physician relations
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Report ExampleReport ExampleZip Code by YearZip Code by Year
Data from the following report example is provided by COMPdata® a database maintained by the Illinois Hospital Association.
HerveyWerks provides a comparison of five other hospitals in the market.
These are called “General Market” reports in the system and provide reports by– Patient zip code origin– Market area– Diagnostic Related Group (DRG)– Other Reports
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Report Example Zip Code by Report Example Zip Code by YearYear
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Report ExampleReport ExampleDoctor/Hospital UtilizationDoctor/Hospital Utilization
Data from the following report example is provided by COMPdata® a database maintained by the Illinois Hospital Association
The Market Share System© provides a wide variety of reports on both individual physicians and all physicians in the market
It is necessary for the client hospital to maintain the “Physician Master File” to get optimum utility from the system
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Report Example Doctor Report Example Doctor Hospital UtilizationHospital Utilization
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Report ExampleReport ExampleDoctor/Payor MixDoctor/Payor Mix
Data from the following report example is provided by COMPdata® a database maintained by the Illinois Hospital Association
The Market Share System© provides a wide variety of reports on both individual physicians and all physicians in the market
The following report gives the user a snapshot of the types of patients by payor mix for a given physician
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Report Example Doctor Payor Report Example Doctor Payor MixMix
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Report ExampleReport ExampleInternal Data ReportsInternal Data Reports
Utilizes data from the hospital’s internal data processing system
Arranged to give optimum view of changes in hospital resource utilization patterns
Updated centrally or maintained by HerveyWerks for use at the hospital
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Report Example Internal Data Report Example Internal Data ReportReport
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Report Example Internal Data Report Example Internal Data Report Layout ExplanationReport Layout Explanation
Data from the following report originates with the client hospital’s internal data processing systems
Collected are the following data:– Outpatient visits– Outpatient revenue– Inpatient admissions, discharges and days– Inpatient revenue– Total revenue
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Blue area = physician namesBlue area = physician names
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Market Share SystemMarket Share System©©
Ability to export data to familiar software formats:– Excel format– ASCII formats
Individual physician trending informationGlobal market reportsInformation on where the physician is
sending his work
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Trend Line ExampleTrend Line ExampleUses Excel Output FileUses Excel Output File
Dr. Jones Total Revenue
0
100,000
200,000
300,000
400,000
500,000
1 4 7 10 13 16 19 22 25 28 31
Months
Tota
l Rev
enue
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Trend Line ExampleTrend Line ExampleUses Excel Output FileUses Excel Output File
DR. JONES INPATIENT ADMISSIONS
05
101520253035404550
1 3 5 7 9 11
13
15
17
19
21
23
25
27
29
31
33
MONTHS
AD
MIS
SIO
NS
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Market Share SystemMarket Share System©©
Ability to model market impact of specific specialty physicians by– Physician specialty in a user maintained
physician master file– Procedures done by physician specialists (ICD9
codes)
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Market Share SystemMarket Share System©©
Time required to maintain the system (once it has been implemented):– Monthly updates take less ½ hour monthly and
can be managed by the IT department centrally or by HerveyWerks staff
– Quarterly downloads of COMPdata® information takes less than ½ hour quarterly (once again can be maintained by internal hospital staff or by HerveyWerks)
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System PreparationSystem Preparation
Definition of the market using COMPdata® Define competitor hospitals using
COMPdata® and input from hospital administration
Acquisition of internal data (from users data processing system
Changes to reports and some programming changes (fiscal years, etc.)
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Other ServicesOther Services
Training of inhouse IT staff to understand database management techniques
Availability of management of the system by HerveyWerks with the cooperation of the client hospital’s staff
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CALL FOR A CALL FOR A DEMONSTRATION OF A DEMONSTRATION OF A
LIVE SYSTEMLIVE SYSTEMat 618-713-0435at 618-713-0435
or email HerveyWerks at or email HerveyWerks at [email protected]@herveywerks.com