market size 2012 | onderstepoort biological products © |22nd february 2013page 21 estimated market...
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MARKET SIZE 2012
| Onderstepoort Biological Products © |22nd February 2013 Page 21
Estimated market size
Estimated total market share ( OBP)
Estimated vaccine market share (OBP)
InternationalSales
R2,5 billion 5% 13% +/-R45million=25% of sales(could be much more if OBP is GMP cerified)
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Competitor analysis
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Company Product range
MSD ANIMAL HEALTH (Design Biologics) Complete
PFIZER LABORATORIES Complete
VIRBAC ANIMAL HEALTH 80%
BAYER ANIMAL HEALTH 80%
AFRIVET/ECO AH/COOPER VET PROD 40%
MERIAL 90%
CEVA ANIMAL HEALTH 60%
NOVARTIS 70%
ELANCO ANIMAL HEALTH 40%
OBP (PTY) LTD 20%
BOEHRINGER-INGELHEIM 30%
VTECH VETERINARY SOLUTIONS 20%
BIOTECH VETERINARY 10%
HIPRA 10%
IMMUNO-VET SERVICES CC 10%
STRIDE DISTRIBUTORS 10%
Deltaimmune 10%
OBP Product Portfolio
Rift Valley Fever – live, inactivated, Clone 13 African horse sickness Bluetongue B-Phemeral Chlamysure Lumpyskin
PI and IBR (in Leukopast 3)• Fowl Pox• ORF• Equine Influenza
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• Actinomyces (Corynebacterium) pyogenes
• Anthrax• Black Quarter• Botulism• Botulism/black quarter • Blue Udder• Brucella Rev 1• Brucella S19• Calf paratyphoid (live & inactivated)• Corynebacterium Ovis• E Coli• Enterotoxaemia (pulpy kidney)• Fowl Typhoid• Gangrene Complex• Haemophilus Coryza• Lamb Dysentry• Leukopast 3 (with IBR and PI)• Leukopast• Pasteurella Bovine• Pasteurella Ovine• Septicum• Swelled Head• Tetanus• Vibrio (Campylobacter)
Other ProductsFrozen infective blood against (in conjunction with OVI)
• Anaplasmosis• Heartwater• Redwater African / Babesiosis • Redwater Asiatic / Babesiosis
Antiserum Diagnostic Reagents (eg dourine, rose bengal)
Bacterial Vaccine Products Viral Vaccine Products
Company ranking
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COMPANY YTD POSMSD ANIMAL HEALTH 1
PFIZER LABORATORIES 2
VIRBAC ANIMAL HEALTH 3
BAYER ANIMAL HEALTH 4
AFRIVET/ECO AH/COOPER VET PROD 6
MERIAL 5
CEVA ANIMAL HEALTH 7
NOVARTIS 8
ELANCO ANIMAL HEALTH 9
OBP (PTY) LTD 11
BOEHRINGER-INGELHEIM 10VTECH VETERINARY SOLUTIONS 13
BIOTECH VETERINARY 15
HIPRA 12
IMMUNO-VET SERVICES CC 14
STRIDE DISTRIBUTORS 16
Market segments: end user market
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Beef CattleDairy cattle
(700)sheep Feedlot
•Combination products• Cost effective• Input is a problem• No Brand loyalty• Can wait on back order
•Combination products• Cost effective• Input is a problem• Brand loyalty• Will not wait on back order
•Combination products• Cost effective• Input very serious problem• Can wait on back order
•Combination products• Cost effective• Input very serious problem• Brand loyalty• Will never wait
35 000 (farmers)1,5 mil/yr
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Coops Vets WholesalersGov-
?
Distribution segment
Farmer
40% 20%
30%
3-5%
Product mix per segment
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Beef CattleDairy cattle
(700)Sheep/Goats Feedlot
• Anth/BQ/BOT•Cl. Noyv•LSD, RVF•S19•Gasgangrene,• calf paratyphoid•Pasteurella
•Anth/BQ/BOT•Cl. Noyv•LSD, RVF•S19•Gasgangrene,• calf paratyphoid•Pasteurella•Leucopast & L3•B phemeral
•Anth/BOT•Cl. Noyv• RVF•BT•Past•PK
•Anth/BQ/BOT•Cl. Noyv•LSD, RVF•Gasgangrene,• Calf paratyphoid•Pasteurella•Leucopast & L3
OBP -Product life cycle
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Mature phase
Declining phase
Growth Phase
80% of bacterial products
LSD, AHS,
Bl vaccines
BT, B. PHEMERAL, RVF
Chlamysure; Turbeculine;
Past bov/ovine
Time
Growth
Sales performance forecast in 3-4 yrs
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