market spotlight brazil - icef · market spotlight brazil • the brazilian scenario still requires...

Market Spotlight Brazil

• The Brazilian scenario still requires caution but is improving

• In the end of 2016, the GDP had a retraction of 8%

• The projection for the first quarter of 2017 is for GDP to grow 0.5%

• Inflation will decrease and will be on the basis of 4%

• Economists now begin to project the return of growth for the third quarter of the year with expressive rates.

BELTA – Brazilian Educational & Language Travel Association

Economy of Brazil

Font: Exame.com | G1.com | G1.com

http://exame.abril.com.br/economia/pib-deve-voltar-a-crescer-no-1o-ou-no-2o-trimestre-diz-mansueto/

http://g1.globo.com/economia/noticia/2016/11/pib-do-brasil-recua-08-no-3-trimestre-de-2016.html

http://g1.globo.com/economia/noticia/bc-estima-inflacao-ao-redor-de-4-em-2017-e-alta-menor-do-pib.ghtml

• Unemployment in Brazil hit a record and reached 12.5 million

Brazilians in 2016

• New perspective for the unemployed, investments in studies

abroad

• The English course is the most sought after for those seeking

to improve during the crisis

• Courses of Masters and Degrees is in 2nd place


Unemployment

Font: Exame.com | Estadão | brasil.gov

http://exame.abril.com.br/economia/pib-deve-voltar-a-crescer-no-1o-ou-no-2o-trimestre-diz-mansueto/

http://economia.estadao.com.br/blogs/radar-do-emprego/2016/11/06/desemprego-impulsiona-estudo-de-ingles-no-exterior/

http://www.brasil.gov.br/economia-e-emprego/2017/02/projecoes-mostram-inicio-de-novo-ciclo-economico-no-pais

• Change in the current structure of the high school system

• Flexibility of the curriculum - student can choose the area

of knowledge to deepen their studies

• English will be required in the curriculum.

• This new method should not happen until 2018


Brazilian high school reform

Font: Ministério da Educação

http://download.inep.gov.br/educacao_basica/censo_escolar/apresentacao/2017/apresentacao_censo_escolar_da_educacao_basica_%202016.pdf

http://portal.mec.gov.br/component/content/article?id=40361#nem_01


Belta Seal Agencies – by Region

212 franchises / outlets73 franchises / outlets

37 franchises / outlets22 franchises / outlets

08 franchises / outlets

South

Southeast

Northeast

North

Midwest

• The Southeast region is the one that most congregates Belta

Seal Agencies, holding more than 60% of Brazil

• The Northern and Northeastern regions are expanding, with the

Northeast being highlighted

• The South continues in second place with 20.7% of the

international education market


States with more potential

Pesquisa Selo Belta – Agências

Team in charge:Manolita Correia Lima

Danilo ToriniClaudia Cristiane dos Santos Silva

Belta Seal Research – Agencies

Methodology Type of research: quantitative

Target audience: exchange program agency managers, managers of agency networks, franchisees, supervisors, managers, owners or representatives of exchange programs brands.

Tool for data collection: online questionnaire

Method for data collection: invitations sent by e-mail and phone

Sample period: January-March 2016

Range: national

Listing: made available by Belta


Reach of the Research

135 participants

925 Sales points

The 135 participants represent 882 sales points from Belta agencies and 43 Non-Belta

agencies.


Main programs sold

P2. List, the main programs sold by your company in 2015 by importance

LANGUAGE COURSE

HIGH SCHOOL(high school)

HIGH SCHOOL

VACATION COURSE(Summer/Winter)

FOR TEENS

LANGUAGE COURSE WITH TEMPORARY JOB

TRAVELER HEALTH INSURANCE

AIR TICKET ISSUING

PROFESSIONAL COURSECERTIFICATE OR

DIPLOMA

WORK IN THE UNITED STATES

(work on vacations)

VISACONSULTING

VOLUNTEERWORK

LANGUAGE COURSE


Main goals for investing in Exchange Programs

P3. List, the main GOALS your clients have when investing in an Exchange Program, by importance:BELTA – Brazilian Educational & Language Travel Association

Main destinations

P4. List up to TWENTY countries preferred by exchange visitors who have traveled with your Agency in 2015, by importance.


Main destinations

Place Country Place1st Canada 1596

2nd United States of America 1548

3rd Australia 12684th Ireland 11155th United Kingdom 10816th New Zealand 9837th Malta 7938th South Africa 6829th France 54810th Spain 50211th Germany 43012th Italy 36213th Argentina 35814th Chile 29615th Mexico 10816th Japan 5517th Belgium 5218th Colombia 5217th Switzerland 4720th Austria 34

In total, 50 countries have been mentioned

Canada was placed in the top 3 in 92% of the times in which it was mentioned.

United States was placed in the top 3 in 71% of the times in which it was mentioned.

P4. List up to twenty countries preferred by exchange program visitors who have traveled with your Agency in 2015.


Aspects that influenced the country choice

P5. List the FIVE aspects that have most influenced your clients on choosing these countries, by importance:BELTA – Brazilian Educational & Language Travel Association

Age group of clients who traveled in 2015

P6. List the age group of clients who traveled in 2015 with your agency, by importance:

The age group from 22 to 24 years oldhas been mentioned amongst top 3 by81% of answering parties.

The age group from 25 to 29 years oldhas been mentioned amongst top 3 by65% of answering parties.

35% mentioned the age groupfrom 22 to 24 years old in 1st

place.

30% mentioned the age groupfrom 25 to 29 years old in 1st

place.


Main languages

96% answered"English" in 1st

72% answered"Spanish"

amongst top 3 and 53% in 2nd

P7. List the languages of the courses sold by your Agency in 2015, by importance:


Main factors that enable the sellingof exchange programs/services

P13. List the FIVE main factors that enabled selling programs/services in 2015, by importance.

The clients' need to invest in languages

A permit, so the client is able to conciliate study and work activities

The clients' need to make their resume stand out in labor market Clients' interest in

investing on international education


Main factors that hinderthe selling of programs/services

P14. List the FIVE main factors that hindered selling programs/services in 2015, by importance.

Dollar/Euro appreciation

regarding Real

A decrease on clients' purchasing power

Clients' unemployment

Brazilian economic/political crisis escalation and a concern of being decapitalized


Average trip duration

P15. List the average duration of trips contracted by your clients in 2015:

UP TO 1 MONTH

BETWEEN 2 and 3 MONTHS





12 OR MORE MONTHS


Pesquisa Selo Belta – AgênciasBelta Seal Survey – Students

Sample

Answering parties

• Belta Listing : 551• Listing of Embassies and

Consulates: 1364

42%

Total: 1915 answering parties

have already been in an exchange program


Answering group ages

P2. How old are you?BELTA – Brazilian Educational & Language Travel Association

Exchange Program Term

P9. How long did your exchange program last?

96% answered "English" 1st.

UP TO 1 MONTH




12 OR MORE MONTHS


Exchange program financing source

P12. Who funded your exchange program? (You can answer with more than one option)

SOURCE TOTALPersonal savings 49.4%My family 40.6%A National Agency – I have been granted a scholarship 16.1%The University where I study – I have been granted a scholarship 5.2%An International Agency – I have been granted a scholarship 3.5%The Organization where I work – I have been granted a scholarship 1.4%Others 1.2%


Who has influenced the most to participate in the Exchange Program

P13. Who influenced your decision to participate in an Exchange program? (You can answer with more than one option)

INFLUENCE TOTALFriends who have already participated 31.3%Information obtained from sites specialized in this type of program 25.0%Information obtained in trade fairs to disseminate Study, Work and/or Tourism programs 22.5%My parents 20.2%It was my own decision/I was not influenced 20.0%Information obtained from the Agencies promoting this type of program 13.5%Professionals related to the Educational institution where study 13.4%People in my family who have already participated 9.1%Professionals related to the Organization where I work 6.1%Others 4.0%


Exchange Program participation goals

P14. List the three main goals of your Exchange trip

1st PLACE QUOTES TOTALInterest in investing in an international education 24.2%Being able to fulfill the dream of knowing different cultures and countries 22.4%Interest to invest in languages 16.3%Having an international experience able to conciliate Study, Work and Tourism 11.5%Interest in traveling and broadening my horizons 7.5%Developing skills related to my profession 7.5%The importance of making my resume stand out 3.0%The interest of living abroad during a given period 2.9%Broaden condition which enable an international career 1.9%Being more autonomous by living away from my family for some time 1.2%Employers' requirement for international experiences 0.4%Interest in making friends of different nationalities 0.4%Other 0.7%


Reasons for choosing the agency

P16. What were the main reasons for choosing the agency or organization that managed yourExchange program? (You can answer with more than one option)

REASONS TOTALTrust in the Exchange program offered 45.7%Easy to get in touch with 32.8%Customized service 31.2%Final price to pay for the Exchange Program 26.6%Payment method compatible with my budget 25.3%A location easy to access 16.0%Suitable facilities 9.4%Friends' referral 3.2%Others 6.8%


Type of Exchange Programyou are interested in

TYPES TOTALLanguage Course with temporary job 30.5%Language Course 20.1%Stricto sensu post-graduation: (Masters or Doctors degree) 12.9%Post-graduation (MBA or Master degree) 7.6%Undergraduate Degree 7.1%Vocational course with certificate or diploma 4.3%Cultural tourism 3.8%

Internship (work experience) 3.5%Vacation course (Summer/Winter) for teens 2.4%Volunteer work 1.7%Work in the United States (work during vacation) 1.6%Academic events 1.2%High School 1.0%Other 2.2%

p. 20 What kind of Exchange Program do you intend to go through?BELTA – Brazilian Educational & Language Travel Association

Intended destination country

What kind of exchange do you intend to go through?

RESULTS TOTALCanada 27.6%United States of America 23.1%Australia 9.3%Ireland 7.6%United Kingdom 7.2%New Zealand 3.8%Spain 3.4%South Africa 2.8%Netherlands 1.7%Malta 1.7%Portugal 1.7%Germany 1.4%France 1.4%Italy 1.4%Argentina 0.7%Chile 0.7%South Korea 0.3%Denmark 0.3%Finland 0.3%Greece 0.3%Japan 0.3%Peru 0.3%Czech Republic 0.3%Switzerland 0.3%Taiwan 0.3% P. 21 To which country do you want

to go?BELTA – Brazilian Educational & Language Travel Association

Thank you very much for your attention!

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