market trends and nokia's strategies in mobile convergence
TRANSCRIPT
Mobile trends and
Nokia’s strategies
© 2010 Nokia 1
© 2010 Nokia2
Topics for discussion
Consumer trends in Mobile and Internet
Nokia’s strategies
Nokia’s activities in North West Russia
© 2010 Nokia3
Consumer needs
are changing
Innovative mobile solutions are delivering significant new value for many consumers
© 2010 Nokia4
2007 Most Visited Websites
yahoo
ebay
msn
myspace
aol
wikipedia
mapquest
microsoft
youtube
amazon
go
about
ask
blogger
craigslist
flickr
information
cnn
adultfriendfinder
2009 Most Visited Websites
yahoo
youtube
myspace
msn
craigslist
wikipedia
ebay
aol
blogger
amazon
go
cnn
flickr
espn
wordpress
photobucket
comcast
Changing Internet usage
Varying usage patterns for different devices suggests a
complementary relationship
5TNS
GTI
201
Preferred devices for activities
Calendar
Navigation
Transfer files
Bluetooth
Games
IM
Video calling
Internet access
Download content
Edit images/video
Banking
Browse internet
Download apps
Read eBooks
Online shopping
Edit documents
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29
27
28
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32
35
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44
51
55
55
46
42
42
42
41
22
17
17
Digital music
45
52
44
50
49
43
41
25
28
30
33
33
38
25
24
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Advanced mobile phone Netbook
J6: Advanced mobile phone vs. Netbook
2010 Bases: All mobile users: 22360
© 2010 Nokia6
Touchscreen mobile phone ownership accelerated
and unleashed usage of mobile services
© 2010 Nokia7
Content is becoming key for consumers
•Digital consumption is
Reinventing the media industry
•Brands are increasingly adding social component to their mobile
offerings
•Location starts enabling richer mobile experiences
•Application stores continue to flourish
•Brands invest even more in
music in 2010,
© 2010 Nokia7
Devices
Services
Devices and services market size
2010 2011200920082007
Nokia estimate, not in true proportion
© 2010 Nokia8
From a monologue… to a conversation…
The nature of the consumer’s relationships with
companies is changing
into continuous
relationships
From a unified… to a segmented… Into a dynamic personalized
offering together with our
ecosystem
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© 2010 Nokia9
Nokia’s strategies
© 2010 Nokia10
Our transformation continuesTransforming into a solutions driven company optimizing user experience
past
device only
present
device + service(s) + partners
future
Seamless User Experience across device
+ services + partner ecosystem
E71+
Messaging
N97+Ovi
store
Nokia 5800
+ Comes
with Music
© 2010 Nokia11
Mobile ComputersMeeGo
Mobile PhonesSeries40
SmartphonesSymbian
Devices for everyone
© 2010 Nokia12
The future of mobile computing: Meego
© 2010 Nokia13
The leading smartphone platform
© 2010 Nokia14
15 © 2010 Nokia
Operators
Developers
Consumers
Devices &Services
Nokia R&D
Technology
partners & Content
publishers
Nokia research/anthropology
/consumer insights
A vibrant ecosystem
© 2010 Nokia 16
Nokia’s activities in North-
West Russia
MS3
Slide 16
MS3 NCP should be here?McMahon Scott, 03.03.2010