Market Trends

Chocolate Tea

Pure is the new natural

Premium stands out

Forty is the new twenty

Dark Chocolate is Good for You

Boom for Protein

Speciality tea continues to outpace regular tea sales in dollars volume

Contains catechins and antioxidants that help fight off cellular damage in the body

Supports weight loss

Consume at least 3 cups of green tea per day

Preventative against cancer, heart disease and high cholesterol

Our Product

Tea Tea Bar is a premium chocolate bar consisting of five 70% Swiss dark chocolate coated balls

Each ball is filled with one of three flavours of silky soft dark, milk and/ or white chocolate embossed with our signature leaf.

Each ball is infused with 1 full serving of all natural pure green tea to give it its unique and delicate flavour.

Each ball is individually wrapped in green/ gold foil.

Only 60 calories per ball, grams of protein

Target Market and Demand

Women ages 30-55

Single, married, mothers, professional career oriented

Urban, upper middle class

Live a busy/ stressful life

Health conscious, follows current health and food related trends

Regularly consumes chocolate and green tea

Believes in the health benefits of both dark chocolate and herbal teas

Regularly practices yoga and or follows a fitness routine

Our Price and Placement

Tea Tea bar is a premium high end chocolate bar and will priced and promoted as a luxury chocolate line.

Competitively priced at $3.79 for our standard five ball bar.

Expansion of premium/ luxury brands into the mainstream is a result of growing demand for higher quality chocolate at a more affordable price.

Placed in all similar avenues as our competitors: grocers, department stores, coffee shops, speciality tea stores, book stores, convenience stores, malls etc.

Positioning Tea Tea Bar promotes guilt free indulgence

Improves the incidence of healthy snacking because it satisfies the sweet tooth as well as provides the daily suggested serving of green tea

Higher price, higher quality

Marketing PlanObjective: To obtain a 1% market share of the Canadian chocolate industry by 2015.

Hide and Eat Campaign

Hide Tea Tea Bars in different store fronts

Post clues on Twitter and Facebook

Food Truck Friendzy

Partner with Toronto Japanese Food Truck “Momofuku”

Provide Tea Tea samples to food truck customers

Trade Show “Tea Bar”

RWF, International Wedding Show, CanFit Pro Convention

Bar lounge, 19+, green tea infused cocktails and chocolate samples

Print Ads

Lifestyle/ Emotional Appeal

Woman by day vs by night

Fashion, Fitness, Food & Wine

ROI- Return on InvestmentEvent Investment Includes Cost

Hide and Eat Campaign

- Set up and maintenance of online campaign

- Partnership with businesses

$50 000

Food Truck Friendzy - Partnership with businesses- Promotional swag (t-shirts, yoga

mats, etc)

$25 000

Trade Show “Tea Bar” - Display Costs- Display Storage- 30 shows across key cities

(Toronto, Montreal, Vancouver)

$50 000

Print Ads - Production of ad used in variety of magazines

- 15 ads in a variety of magazines

$300 000

Incidental Costs $25 000

Payback Plans

2014 2015

Cash In $500 000

Cash Out $200 000 $300 000