marketers guide to viral marketing

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Marketers Guide to Viral Marketing Submitted by : Jodie Baldwin

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Page 1: Marketers guide to viral marketing

Marketers Guide to Viral

Marketing

Submitted by : Jodie Baldwin

Page 2: Marketers guide to viral marketing

Introduction

● Marketers these days are much more

aggressive in promotion and branding.

● In urge to boost the brand, they work on making

the content viral so that it can be circulated on

its own.

● Fortunately in today’s era, there are several

ways to make this possible.

References :

● http://getsocialmediaforyou.metroblog.com/marketers_guide_to_viral_marketing

● http://en.wikipedia.org/wiki/Viral_marketing

Page 3: Marketers guide to viral marketing

What is Viral Marketing?

● Viral marketing is creating a content which spreads on its own when

people share it.

● Basically it’s the content that creates urge in viewer to share it among

their friends.

● As more and more viewers or readers share it, a chain reaction starts.

References :

● http://getsocialmediaforyou.metroblog.com/marketers_guide_to_viral_marketing

● http://en.wikipedia.org/wiki/Viral_marketing

Page 4: Marketers guide to viral marketing

What makes a campaign viral?

● There is no specific recipe to cook a viral marketing campaign.

● You can’t create a campaign just by reading this blog or replicating

some old viral content.

● However to cook a great viral marketing recipe, you need to have some

ingredients which will improve the chances of the content being viral.

References :

● http://getsocialmediaforyou.metroblog.com/marketers_guide_to_viral_marketing

● http://en.wikipedia.org/wiki/Viral_marketing

Page 5: Marketers guide to viral marketing

1. Create share worthy content :

The content should be highly encouraging which can create urge

among reader to share it.

2. Give personal touch to audience :

The message you want to convey must touch audience. It should be

something people care about and should touch their nerves.

References :

● http://getsocialmediaforyou.metroblog.com/marketers_guide_to_viral_marketing

● http://en.wikipedia.org/wiki/Viral_marketing

Page 6: Marketers guide to viral marketing

Conclusion

Want to know how Viral Marketing can help a business and

its branding? Go through the article : Viral marketing

campaigns : by mistake or by design?

References :

● http://getsocialmediaforyou.metroblog.com/marketers_guide_to_viral_marketing

● http://en.wikipedia.org/wiki/Viral_marketing

Page 7: Marketers guide to viral marketing

Thank-you