WHY TODAY’S MARKETING STRATEGY SHOULD PULL, NOT PUSH

STOP POKING MEMARKETERS,

people are sheep and will buy based on whatever you say.

Check out the full #AskGaryVee article here.

The most untrue statement of all is still circulating…“

”-Gary Vaynerchuk

Nobody is trying to meet the consumer where they actually are. When that TV ad

comes on, the consumer tunes out.

“

”

They pick up their phone and they're tweeting, texting and updating their status.

“

”

Why aren't you on Facebook with them? Why aren't you tweeting with them?

“

”

Gary, we couldn’t agree more.

Where are your customers?

Ask yourself the question:

The percent of online adults continues to rapidly grow for Facebook, Linkedin, Pinterest, Twitter, and Instagram.

They’re on social.

Source: Pew Research Center

251% i n t h e n e x t f o u r y e a r s

Expect mobile t o g r o w

Source: eMarketer

And they’re on their phones.

They’re engaging with their friends and building new relationships.

Sharing photos of everyday moments.

How do you fit into their world?

• Have conversations with them • Create great content they want

to talk about and share

YOU NEED TO:

Stop pushing them towards your brand with traditional marketing.

Pull them in with great, authentic content.

Avoid feeling spammy & fake.

Use authentic, engaging photos to

act like your followers.

Which is an authentic photo?

AUTHENTIC, REAL-WORLD

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