marketing 101
DESCRIPTION
I tutored grade school students (7th & 8th graders) who were in an Entrepreneurship workshop and presented marketing basics to help with their community project businessTRANSCRIPT
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MARKETING
SMALL BUSINESS AND ENTREPRENEURSHIP
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MARKETING DEFINED"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.“
Advertising Sales
Promotion Placement
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ASK YOURSELF QUESTIONS What is my business about
Who am I trying to reach
Is there a need/demand? Can I create the need/demand
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RESEARCH! RESEARCH! RESEARCH!
Who?What?When?Where?Why? How?
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SKILLS Persuade me
Creative? Artistic?
Qualities?
Risk takerSmart risks
Be outrageousThe creativity is completely up to you
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TOOLS/SOURCES How can I do this in the most cost
effective way… What resources do I have readily
available Media Channels?
World Wide Web, radio, TV, print
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GUERILLA MARKETING
unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets.
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FOUNDATION OF GUERRILLA MARKETING
For the small business owner/entrepreneur
Time, Energy, and Imagination. New Relationships Referrals Competition vs. Cooperation Use current technology as a tool to
empower your business.
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INTERNET SOURCES Your own website Competitors website Blogging Creating lists
Email/mailing lists Learn Design programs
To make fliers, business cards, websites
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BLOGGING weB-Log Keeps communication
channels open between you and your client/customer
You can find many Blogging site that you can register for FREE
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NETWORKING Social Networking site
MyspaceFacebookAlso look for professional websites
Linked-In
Major form of WOM Word-Of-Mouth marketing
Giving people something to talk about, specifically YOUR business
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PUTTING IT ALL TOGETHER Know your product and target audience Know how to reach them Look for your resources Guerilla/Grassroot marketing Network, network, network Look for the next big thing Take risks Be creative SOLD!
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IDEAS? How can we apply everything to…
Retail
Wholesale
Music/Entertainment?