marketing 101 back to basics
DESCRIPTION
Marketing means so much more than advertising or a logo, and this presentation is really just the tip of the iceberg but covers those areas most commonly forgotten or disregarded by small businesses. Often we charge forward without really thinking or reviewing our activity, so I would like to take you 'back to basics'...TRANSCRIPT
Marketing 101…back to basics!
Alison Page MARKETING CONSULTANT
Effective marketing
Research your market Consider your inbound and
outbound communications Present a professional
image Measure and monitor your
marketing activity What to do next Questions and answers
Research your market
Is there a demand for your product or service?
Is it a repeat purchase? Is it already being supplied? Can you compete? Who is your target market? What are their habits? Where do they live? Where can you find them? How do they research and
buy? How will you communicate
with them over time?
Communications
Source of enquiries will determine your focus and priorities
What is your favourite brand eg, John Lewis, Waitrose, Boden
Be consistent Speak clearly Features v benefits Adopt a ‘cradle to grave’
mentality
Professional image
Are you presenting a professional image?
Physically Online
Review your marketing activities for:
Quality Professionalism Relevance Call to action Contact details
Enhance your service
Measure & Monitor
Identify: Be specific Research Review
Target: Motivate Language Call to action
Monitor: Telephone Google Analytics Social Media Email Call tracking Comments
Seek guidance!
Expertise and Experience Strategy and Planning Knowledge and Skill Objectivity and Best
Practice Time and Resource Advice and Tips Budget control and Cost
Efficiency
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