marketing 101 v15 - mistah presentation

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Page 1: Marketing 101 v15 - MiSTAH Presentation
Page 2: Marketing 101 v15 - MiSTAH Presentation
Page 3: Marketing 101 v15 - MiSTAH Presentation
Page 4: Marketing 101 v15 - MiSTAH Presentation

USANA’s Founded by a DoctorNot a businessman!

RESEARCHQUALITY

SCIENCEDr. Myron Wentz, PhDImmunologistMicrobiologist

TRENDPROFIT

MARKET

Page 5: Marketing 101 v15 - MiSTAH Presentation

Dr. Myron WentzFounder of USANA

Recommended by Doctors and Medical InstitutesAn Unquestioned Devotion to Quality

Page 6: Marketing 101 v15 - MiSTAH Presentation

Elite Athletes Trust USANAAn Unquestioned Devotion to Quality

Hollywood Celebrities Love USANAAn Unquestioned Devotion to Quality

Page 7: Marketing 101 v15 - MiSTAH Presentation

Worldwide Growth20 Years, 18 Countries and more to open

1992: United States1996: Canada1998: Australia1998: New Zealand1998: United Kingdom1999: Hongkong1999: Netherlands

2000: Japan

2002: Taiwan2003: Korea2003: Singapore2004: Mexico2007: Malaysia2009: Philippines

2010: China2011: Thailand

2012: France2012: Belgium2013: Colombia

Page 8: Marketing 101 v15 - MiSTAH Presentation

USANA’S OFFICES9th Floor and 24th Floor, The Enterprise Center Makati

Davao Satellite Office 7th Floor, Abreeza Corporate Center JP Laurel Avenue, Davao City

Salt Lake City, Utah USA Enterprise Center, MakatiAbreeza Corporate

Center, Davao

Page 9: Marketing 101 v15 - MiSTAH Presentation

AN ENVIABLE RECORD OF FINANCIAL STRENGTHUSANA was featured in Forbes.com Dated December 7, 2011

1. Wal-Mart (WMT)2. USANA Health

Sciences (USNA)3. TJX Companies

(TJX)4. The Coca-Cola

Company (KO)5. Unilever (UN)This study that was used by Forbes.com is the same strategy used by top investor Warren Buffet.Warren Buffet is the 4th Richest Man in the World.

USANA named as Best Place to Work For Fifth ConsecutiveYears by Outside Magazine

USANA Listed in Forbes and Business Week Magazine

Page 10: Marketing 101 v15 - MiSTAH Presentation

WE BREAK RECORDS!USANA Won 45 Awards in 2011Most awards won in a year

USANA Won 50 Awards for the 1st Two Quartes of 2012

USANA Got 95 Awards Whole Quarter of 2013

Latest

Page 11: Marketing 101 v15 - MiSTAH Presentation
Page 12: Marketing 101 v15 - MiSTAH Presentation

Are We Content With Losing This War Against Poor Health?

The War Within Our Bodies

Healthy human cells in culture

Damaged cells after adding digested products from a typical fast-food

meal

Similar cells when oxidation defense mechanisms are included

The cells of our bodies are fighting to stay healthy as they are attacked by free radicals.

Free Radicals or Toxic Stress Come From:

• Poor food choices• Stress• Radiation from the sun• Pollution• Toxins in the water

Page 13: Marketing 101 v15 - MiSTAH Presentation

Today’s Health Reality2

* Annually

The World’s Leading Causes of Premature Deaths Are Degenerative Health Conditions:

• Cardiovascular disease (17 million*)• Cancer (7.6 million*)• Stroke (5.7 million*)• Respiratory disease (3.9 million*)• Diabetes (2.9 million*)

Will you and your loved ones spend your golden years in health and happiness?

Page 14: Marketing 101 v15 - MiSTAH Presentation

But I Eat Fruits and Vegetables!Easier Said Than Done

Page 15: Marketing 101 v15 - MiSTAH Presentation

EASIER SAID THAN DONE

You need to spend at least Php780 everyday to get yourself to healthiest

condition!

Page 16: Marketing 101 v15 - MiSTAH Presentation

USANA: “BEST OF THE BEST”

GNC: 46.9%

Herbalife: 14.8%

Nature’s Way Alive!: 60%

Amway: 30%

4Life: 44%

Centrum: 7.2%

Page 17: Marketing 101 v15 - MiSTAH Presentation

USANA: “BEST OF THE BEST”

Shaklee: 24.6%

Reliv: 10.4% Nuskin: 52.7%

USANA: 96.1%

CLASSIFIED TO BE WITHAPPROVED THERAPEUTIC

CLAIMS

Page 18: Marketing 101 v15 - MiSTAH Presentation

The Highest Rated Nutritional in the World

Page 19: Marketing 101 v15 - MiSTAH Presentation

USANA Follows Pharmaceutical SystemThe Highest Rated Supplements in the World

USANA is now an FDA registered facility“Recognized as a Drug Establishment!”

Page 20: Marketing 101 v15 - MiSTAH Presentation

MIMS (Master Index of Medical Specialties)

Page 21: Marketing 101 v15 - MiSTAH Presentation

Philippine Pharmaceutical Directory, PPD Pocket Version

Page 22: Marketing 101 v15 - MiSTAH Presentation
Page 23: Marketing 101 v15 - MiSTAH Presentation

THE ESSENTIALSChelated Mineral and Mega Antioxidant

Page 24: Marketing 101 v15 - MiSTAH Presentation

13 VITAMINS:

Vit. AVit. CVit. DVit. EVit. B1

Vit. B2

Vit. B3

Vit. B6

Vit. B9

Vit. B12

Pantothenic AcidBiotin

13 MINERALS:

CalciumMagnesiumIodineZincSeleniumCopperManganese

ChromiumMolybdenumSiliconVanadiumUltra Trace Elements

18 PHYTO-NUTRIENTS / ANTIOXIDANTS:

Olive ext.Turmeric ext.Broccoli conc. Green Tea ext.Bilberry ext.LycopeneLuteinRutinCinnamon

QuercetinHesperidin InositolCholineBromelainAlpha Lipoic AcidCoEnzyme Q10N-acetyl CisteinPomegranate

• MOST COMPREHENSIVE, BIOAVAILABLE, PRECISELY-BALANCED SUPPLEMENT

• UNMATCHED NUMBER OF ANTIOXIDANTS

• MEGA NUTRITIONALS

THE USANA ESSENTIALSTM

VITAMIN AND MINERAL SUPPLEMENT

Chelated Mineral & Mega Antioxidant

Page 25: Marketing 101 v15 - MiSTAH Presentation

PROFLAVANOL C100

For Cardiovascular Health

1

Page 26: Marketing 101 v15 - MiSTAH Presentation

BIOMEGAThe Healthy Oil. For Healthy Cellular Function

Page 27: Marketing 101 v15 - MiSTAH Presentation

COQUINONE 30For the Heart Health

Page 28: Marketing 101 v15 - MiSTAH Presentation

HEPASIL DTXFor Digestive, Metabolic and Liver Health

Page 29: Marketing 101 v15 - MiSTAH Presentation

ACTIVE CALCIUMFor Bone Health

Page 30: Marketing 101 v15 - MiSTAH Presentation

PROCOSAFor Joint Health

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VISIONEXFor Eye Health

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PURESTFor Quality Sleep

Normal sleep cycles help you feel more energized, promote healthy immune function and support antioxidant defense.

1. Fast acting, ultra-pure melatonin supplement

2. Helps regulate sleep and wake cycle3. Dissolvable orange-flavored tablets4. Does not contain animal ingredient5. It is NOT a sleeping pill6. It is NOT addicting nor habit forming

Page 33: Marketing 101 v15 - MiSTAH Presentation

NUTRIMEAL For Healthy Weight Management

Page 34: Marketing 101 v15 - MiSTAH Presentation

NUTRIMEAL For Healthy Weight Management

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NUTRIMEAL For Healthy Weight Management

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SENSEFor Young and Healthy-Looking Skin

Sense has a self-preserving technology which is US Patented

1. SERENITY unique self-preserving formulas2. BEAUTY nourishing botanical blends3. INTELLIGENCE innovative skin-care technologies4. Has Anti-ageing properties5. No Artificial Preservatives like paraben6. Will not clog pores7. No harmful chemicals8. Helps reduce fine lines and wrinkles9. Hydrates your skin10. Helps protect your skin from harmful UV Rays

Page 37: Marketing 101 v15 - MiSTAH Presentation

Paraben

Page 38: Marketing 101 v15 - MiSTAH Presentation

SENSEFor Young and Healthy-Looking Skin

Sense has a self-preserving technology which is US Patented

1. SERENITY unique self-preserving formulas2. BEAUTY nourishing botanical blends3. INTELLIGENCE innovative skin-care technologies4. Has Anti-ageing properties5. No Artificial Preservatives like paraben6. Will not clog pores7. No harmful chemicals8. Helps reduce fine lines and wrinkles9. Hydrates your skin10. Helps protect your skin from harmful UV Rays

Page 39: Marketing 101 v15 - MiSTAH Presentation

TAKE YOUR PICK!

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Page 41: Marketing 101 v15 - MiSTAH Presentation

February 2013

May 2013

Page 42: Marketing 101 v15 - MiSTAH Presentation

RUBY DIRECTORSEarning 500K Pesos Per Month

Page 43: Marketing 101 v15 - MiSTAH Presentation

GOLD DIRECTORSEarning 200K Pesos Per Month

Page 44: Marketing 101 v15 - MiSTAH Presentation

COMPENSATION PLAN

Page 45: Marketing 101 v15 - MiSTAH Presentation

Commission comes fromPRODUCTS, not people!

P850• USANA ESSENTIALS

PROFIT:

TAX

P426 daily rateor1 hour 8 hours

bawas TAX

bawas SSS

bawas PAG-IBIG

bawas PHILHEALTH

Nothing left!

SSS

PAG-IBIG

PHILHEALTHALL YOURS!

X 10 = P8,500

Page 46: Marketing 101 v15 - MiSTAH Presentation

CONVERSION

PRODUCTS = POINTS = DOLLARS

$1 = P45.00

Page 47: Marketing 101 v15 - MiSTAH Presentation

USERSRETAILERS

BUSINESS BUILDERS

YOU

LEFT SIDE VOLUME POINTS

RIGHT SIDE VOLUME POINTS

We don’t EARN in PESOSbut in DOLLAR$, WEEKLY

POINTS POINTS

Page 48: Marketing 101 v15 - MiSTAH Presentation

RIGHT SIDE VOLUME PTS500 ptsLEFT SIDE VOLUME PTS 800 pts500 pts1000 pts

JEN 500 pts BOB 500 ptsJEN BOB

MEL 500 KAT 300MEL KAT

YOU

500 300

100%OF THE POINTS

GOES UP

We don’t EARN in PESOSbut in DOLLAR$, WEEKLY

Page 49: Marketing 101 v15 - MiSTAH Presentation

JEN 500 pts BOB 500 ptsJEN BOB

MEL 500 KAT 300MEL KAT

YOU

LEFT VOLUME PTS RIGHT VOLUME PTS500 pts 500 pts

500 500

1000 pts 800 pts

200 500

400 200300 200 500 500 500 500

2300 pts 4000 pts

POINTS ARE COMPUTED WEEKLY

We don’t EARN in PESOSbut in DOLLAR$, WEEKLY

500 200

Page 50: Marketing 101 v15 - MiSTAH Presentation

EARN DOLLAR$ EQUAL TO 20% OF

THE TOTAL VOLUME FROM THE SIDE WITH

THE LEAST POINTS

YOU

LEFT SIDE VOLUME POINTS

RIGHT SIDE VOLUME POINTS

We don’t EARN in PESOSbut in DOLLAR$, WEEKLY

POINTS POINTS

Minimum: 125 volume points

Maximum: 5000 volume

points

YOUMinimum: $25

Maximum: $1000

WEEKLY

Page 51: Marketing 101 v15 - MiSTAH Presentation

We don’t EARN in PESOSbut in DOLLAR$, WEEKLY

2300 40002200 39002100 38002000 37001900 36001800 35001700 34001600 33001500 32001400 31001300 30001200 29001150 26001100 25001050 24001000 2300950 2200900 2100850 2000800 1900750 1800700 1700600 1500550 1500550 1300500 1200400 1100350 1000300 900250 800200 700200 700150 600100 500100 400LEFT SIDE VOLUME POINTS

RIGHT SIDE VOLUME POINTS

$4602300pts x 20% =

Php19,780 in 1 week

YOU

ROLLOVERAnd retained to next week

2300 pts 2300 pts- -2000 pts 1700 pts

Page 52: Marketing 101 v15 - MiSTAH Presentation

MATCHING BONUS

YOU

FRIEND # 1

FRIEND # 2

FRIEND # 3

FRIEND # 4

$ 1,000.00

$ 200.00

$ 400.00

$ 600.00

$ 800.00

+ _________

15% ofthese

1. Achieve Platinum Pacesetter (PPS) status.• Within 56 days or 2 months• Sponsor 4 or more business partners• Total of at least 1600 points

2. Your friends should achieve PPS status also.

LIFETIME STATUS

SPONSOR

BONUS

Page 53: Marketing 101 v15 - MiSTAH Presentation

JEN$1000

BOB$1000

MEL$1000

KAT$1000

MATCHING BONUS

YOU

P1.2M$4000 x .15 x 4 x 12 =LIFETIME

STATUS

SPONSOR

BONUS

Page 54: Marketing 101 v15 - MiSTAH Presentation

3% OF THE GLOBAL WEEKLY SALES DIVIDED AMONG ALL GOLD DIRECTORS AND ABOVE.

LEADERSHIP BONUS

1 share3 shares6 shares10 shares15 shares

GOLDRUBYEMERALDDIAMOND1 STAR

P7,000/wkP21,000/wkP42,000/wkP70,000/wkP105,000/wk

Page 55: Marketing 101 v15 - MiSTAH Presentation

TRAVEL INCENTIVES

GOLD DIRECTORS & ABOVE• El Nido, Palawan• Boracay Shangri-la• Asian Cruise• European Cruise• Bali Indonesia• Fiji Island• Seoul Korea • Hawaii Island All expenses paid 5 Star Hotel VIP treatment Passport/Visa

Page 56: Marketing 101 v15 - MiSTAH Presentation

EXTRAVAGANT RESIDUAL AND PASSIVE Income (AUTO ORDERS)

Purchase at least 100 points every 4 weeks to keep Business Center active.

Ensures PRODUCT MOVEMENT. Adds a 10% Discount in each Auto Order Generates PASSIVE income.

Page 57: Marketing 101 v15 - MiSTAH Presentation

EXTRAVAGANT RESIDUAL AND PASSIVE Income (AUTO ORDERS)

BUT WAIT!

Page 58: Marketing 101 v15 - MiSTAH Presentation

$1250

$1250

$1250

$1250

$1250

$1250

$1250

$1250

EXTRAVAGANT RESIDUAL AND PASSIVE Income (AUTO ORDERS)

GET + $250 / WEEK*

EACH TIME YOU GET TO 5000PTS

BOTH SIDES!

PHP53,750

PHP53,750

PHP53,750

PHP53,750

PHP53,750

PHP53,750

PHP53,750

PHP53,750

*considering that the points came from Auto Orders of your organization

PHP53,750

per WEEK

Page 59: Marketing 101 v15 - MiSTAH Presentation
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Something that is VERY RARE at work, INHERITANCE

Business Centers Business Partners Commissions Bonuses Rank/Title Bank Account

TRANSFERRABLE

Page 61: Marketing 101 v15 - MiSTAH Presentation

ENROLLMENT PACKS

Page 62: Marketing 101 v15 - MiSTAH Presentation

USANA gives CHOICES

YOU

1 BUSINESS CENTERPotential Income:

$1,250 / P53,750 per weekMaximum Rank:

Gold Director

YOU YOU

YOU

3 BUSINESS CENTERPotential Income:

$3,750 / P161,250 per weekMaximum Rank:

Diamond Director

1 2 3 4

Page 63: Marketing 101 v15 - MiSTAH Presentation

USANA gives CHOICES

1 2 3 4200 PTS 300 PTS 400 PTS 500 PTS

P22,020 P35,420 P44,460 P51,610

Page 64: Marketing 101 v15 - MiSTAH Presentation

USANA gives CHOICES

YOU

LEFT VOLUME PTS RIGHT VOLUME PTSYOU (2) YOU (3)LEFT SIDE VOLUME

RIGHT SIDE VOLUME

LEFT SIDE VOLUME

RIGHT SIDE VOLUME

MEL 500 JEN 500 KAT 500BOB 500MEL

500

JEN

500

400 300

200

200200

700 6001200 1100

BOB

500

KAT

500

500

500500

15002000

500

500500

15002000

YOU (2)

YOU (3)

YOU

$2201100pts x 20% =INCOME

$4002000pts x 20% =Php9,460Php17,200

2300 pts 4000 pts

2300pts x 20% = $460 Php19,780Php46,440

Page 65: Marketing 101 v15 - MiSTAH Presentation

Leverage over TRADITIONAL BUSINESSES

Php51,610QUESTION: MAHAL

BA?REPHRASE: MAHAL

BA PARA SA BUSINESS?

YOU

LEFT VOLUME PTS RIGHT VOLUME PTSYOU (2) YOU (3)

Page 66: Marketing 101 v15 - MiSTAH Presentation

Leverage over TRADITIONAL BUSINESSES

REPHRASE: MAHAL BA PARA SA BUSINESS?

Fast food Chain

P35mMaster Siomai

P200k

Carinderia Store

P80kSari-sari store

P50k

Page 67: Marketing 101 v15 - MiSTAH Presentation

Leverage over TRADITIONAL BUSINESSES

Fast food Chain

P35mMaster Siomai

P200k

Sari-sari store

P50k

R.O.I.Too long

Low ProfitHigh

Expense

The cookThe place

The competitorsThe leftovers

The everything!

Ughh..

REPHRASE: MAHAL BA PARA SA BUSINESS?

Carinderia Store

P80k

Page 68: Marketing 101 v15 - MiSTAH Presentation

Leverage over TRADITIONAL BUSINESSES

Fast food Chain

P35mMaster Siomai

P200k

Sari-sari store

P50k

Do you have 35m?

Enjoy 10k per

month in exchange

of P200k

Nagtayo si kapitbahay ng another Carinderia

Nagtayo si Henry Sy

ng SM

REPHRASE: MAHAL BA PARA SA BUSINESS?

Carinderia Store

P80k

Page 69: Marketing 101 v15 - MiSTAH Presentation

Leverage over TRADITIONAL BUSINESSES

REPHRASE: MAHAL BA PARA SA BUSINESS?

Fast food Chain

P35mMaster Siomai

P200k

Carinderia Store

P80kSari-sari store

P50k

OR500 PTS = 3BC

P51,610

L150 R150

Free Auto OrderBDS

100% All products

Page 70: Marketing 101 v15 - MiSTAH Presentation

USANA is now a NECESSITY: People’s lifestyle NOWADAYS is DANGEROUS

Page 71: Marketing 101 v15 - MiSTAH Presentation

USANA is not cheap, it hasVALUE FOR YOUR MONEY

Page 72: Marketing 101 v15 - MiSTAH Presentation

USANA is not cheap, it has VALUE FOR YOUR MONEY

Page 73: Marketing 101 v15 - MiSTAH Presentation

P 4,300.00

Page 74: Marketing 101 v15 - MiSTAH Presentation

P 198,252.93

Page 75: Marketing 101 v15 - MiSTAH Presentation

P 37,413.18Bonus for 11 weeks

Page 76: Marketing 101 v15 - MiSTAH Presentation

Silver Director$1,250 dollars/week

Page 77: Marketing 101 v15 - MiSTAH Presentation

Bronze Director$800 dollars/week

Page 78: Marketing 101 v15 - MiSTAH Presentation

Achievers$400 dollars/week

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Sharers$50 dollars/week

Page 82: Marketing 101 v15 - MiSTAH Presentation

Sharers$50 dollars/week

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AssociatesDomestic, International

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AssociatesDomestic, International

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AssociatesDomestic, International

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AssociatesDomestic, International

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AssociatesDomestic, International

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AssociatesDomestic, International

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GOLD DIRECTORSEarning 200K Pesos Per Month

Page 95: Marketing 101 v15 - MiSTAH Presentation

USANA has OUTRIGHT LIFETIME DISCOUNT

1 2 3200 PTS 300 PTS 500 PTS

P22,020 P35,420 P51,610

1 BUSINESS CENTER

$1,250 / P53,750 per week

3 BUSINESS CENTER

$3,750 / P161,250 per week

P16,590 P23,640 P38,44027% off

Page 96: Marketing 101 v15 - MiSTAH Presentation

PAYMENTTERMS

200 PTSP16,290

300 PTSP23,290

500 PTSP37,490

12 MONTHSTO PAY P1,275/month P1,850/month P3,042/month

6 MONTHSTO PAY

P2,550/month P3,700/month P6,084/month

3 MONTHSTO PAY

P5,100/month P7,400/month P12,167/month

*Interest rates may apply depending on the bank policy.*Cardholder must call the bank after purchase posting to request for defer payment.*Call the bank if your account is eligible for 12 months, 6 months 3months to pay

IT DOESN’T GET ANY BETTER THAN THIS!

Page 97: Marketing 101 v15 - MiSTAH Presentation

IT IS EXCITING TO BE AN ENTREPRENEUR AND A BUSINESSMAN

Page 98: Marketing 101 v15 - MiSTAH Presentation

30. DECISION VS. REGRET

Page 99: Marketing 101 v15 - MiSTAH Presentation

Team MiSTAH

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Page 101: Marketing 101 v15 - MiSTAH Presentation

• Recycling programs for all solid waste office paper, cardboard, cardboard drums, plastic, metals, and glass.

• Converted all office paper to 35 percent recycled material.

• Large Scale Solar Panel

• Millions of tons of water save from landscaping

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Page 103: Marketing 101 v15 - MiSTAH Presentation

The earnings portrayed in this literature are not necessarily representative of the income, if any, that a USANA Distributor can or will earn through his or her participation in the USANA Compensation Plan. These figures should not be considered as guarantees or projections of your actual earnings or profits. Any representation or guarantee of earnings would be misleading. Success with USANA results only from successful sales efforts, which require hard work, diligence and leadership. Your success will depend on how effectively you exercise these qualities.

Content approved for the Philippines.

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