marketing 2 women conference: breaking the pink stereotype
TRANSCRIPT
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BREAKING THE
PINK STEREOTYPE
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Hello I’m
George
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Pleaseexcusemycolor-blindness
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4-yearoldRileyhasitallfiguredout...
WatchonYouTube:https://www.youtube.com/watch?v=-FjbCTa_MCM
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TheeasysoluBontotargetwomen
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ButEllensaiditbeGer...
WatchonYouTubehttps://www.youtube.com/watch?v=eCyw3prIWhc
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GoldDust(1893)
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Libby’s(1920)
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Hoover(1936)
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Palmolive(1938)
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WarnerBros(1960s)
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PoloRalphLauren(1980s)
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Dove(2004)
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14WatchonYouTube:https://www.youtube.com/watch?v=o251LFQJIQg
Thankyou,Mom(2012)
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...leadingtoallkindsofempoweringads
NotSorry(Pantene,2014) IwillwhatIwant(UnderArmour,2014)
Likeagirl(Always,2014) Rocketship(GoldieBlox,2014)
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16Source:ThinkwithGoogle(May2016)
YouTubeCEOsayswomenloveempoweringads
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FEMALE EMPOWERMENT Is the new pink
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FEMALE EMPOWERMENT Is the new pink
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Is the new pink
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Thank
You
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You can find me at
Socialab.