marketing 2.0
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Marketing 2.0
Lindsey GallowayOklahoma Main Street
Traditional Marketing Print
Newspaper, Magazines
Radio Paid Ads, PSA
Television
Direct Mail
Traditional Marketing
Has changed.
Who is online? EVERYONE
The demographics of the US Internet population are evolving to reflect the offline population
More women and users ages 35 and older are coming online
Daily Internet usage among nearly all demographic groups is climbing.
If you aren’t online – you don’t exist
Website is no longer enough Must engage consumers Social Networks, Blogs, YouTube, Flickr
-Infoedge.com
When are people logging on? Average time spent
online by US adults shot up to 14 hours per week in 2008, compared with 11 hours in 2007
Nearly two-thirds of adults claim they go online every day, the majority for more than one hour.
Where are they going? Social Networks
Myspace, Facebook, Twitter, Linkedin
News sources Including blogs
Pay bills
Shopping
Everywhere! Find anything and everything!
What is Social Marketing?
Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.
Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube.
- Wikipedia
Why should your business be social?
Getting new readers or subscribers Who will eventually turn into customers
Creating transparency and connection Personal connection
Establishing connections Other business owners, customers
Word of Mouth Best form of advertising – you can’t buy it!
How do you become social? Website
Social networks
Blog
Share your story!
Websites Look and Feel
Navigation
Content
Functionality
Findability
Maintainability
Reporting
Websites Is your website accomplishing your mission?
Potential customers / tourists look at your site
Are there things to do on your site? People “preshop” online – can they buy on yours? Can then give you input? Sign up for e-news? RSS?
Are you monitoring your traffic flow?
Social Networks Facebook
Profile Must be personal People can create
Pages – Fans Groups – Members
Promote events Create Community Gain feedback
Social Networks Twitter
What are you doing? Must follow AND be
followed Ask questions Give information “Point” people to
website Can be linked to
Facebook Creates discussion
Gain feedback
Social Networks Myspace
Online Community Events Invites Post Bulletins Volunteers Pictures Videos
Blogs Live journal
Posts chronologically
Great for press releases
Could come from several people
www.wordpress.com or www.blogger.com
E-Newsletters Inexpensive
Quick
Good reach – can be forwarded easily
Tip: send headlines that link to articles on your site as opposed to a bulky pdf
Some things to Remember… Brand
When people log onto to your site, see your ad, hear your radio spot, join your social network do they know it’s your organization or business before they see or hear your name?
Are they getting the same feel? Is your message consistent? Is your logo on everything?
Some things to Remember… Be real
Show your personality – but keep it professional
4:1 Ratio – Talk about other four times more than yourself
Engage – don’t bombard Sending your message over and over will get you un-fanned, un-
followed and un-friended quickly
Link it all together Social Networks point back to website which point to social networks Add sites to email signature lines, newsletter mastheads, even print
materials
QuestionsThank you!
Lindsey GallowayOutreach and Training Specialist
Oklahoma Main Street [email protected]