MARKETING 4030MARKETING RESEARCH

Catherine FunnellLiaison Librarian(Law and Marketing&Enterprise)Sheppard Library, c.funnell@mdx.ac.ukFebruary 2012

GETTING STARTEDWITH MY UNIHUB!

Remember-to get the most from the Eresources to log in to My UniHub first

JOURNALS AND DATABASES

.....A WORD ABOUT GOOGLE!

If you use GOOGLE rather than the subscription journals and databases Middlesex provides for you remember to use the ADVANCED SEARCH option which allows for a more structured and specific search!

Once we start looking at the database Middlesex provides you will see what I mean.

ALLOWS YOU TO REFINE THE SEARCH STRATEGYADD LIMITERS-CONTROL THE PROCESS

MY UNIHUB>MY STUDY>MY LIBRARY

DEFINITIONS

JOURNALS -Contain articles that discuss current

research in very specifc areas.Articles have abstracts-descriptions to tell you what’s in them

-Short,academic ‘magazines’ that come out regularly

-Organised by date, volume and issue number, even when the journal is online

ABSTRACTS V FULL TEXT

An abstract is a short description of the article, plus the details you’ll need to find it somewhere

Full text is literally the whole text of the article, immediately accessible

On most of the databases you can choose to search for Full Text only-see the database’s help page to find out how

WE’LL LOOK AT EJOURNALS FIRST-FROM THE EJOURNALS LIST

TYPE IN TITLE OF JOURNAL

DATES INDEXED ARE 1989-PRESENTCLICK ON THE LINK

This tells us what Database the journal is indexed in and what the Coverage(Dates ) is

WE’LL CHOOSE 2006VOL 18 ISSUE 4 WINTER

DETAILS FROM MODULE HANDBOOK?TITLE,AUTHOR,DATE-CITATION

Click on PDF for on Full Text

LETTER FROM THE EDITOR

JOURNAL SEARCH FROM THE CATALOGUE

Sometimes you may find that a title is available in Print and/or Electronically

Link to Database

START YOUR SEARCHING

SEARCHING DATABASES

Databases are large collections of many journals containing many more articles

Different databases cover different subjects

They all work slightly differently but all will have a Search Box to type in subject keywords

Middlesex subscribes to lots of high quality online resources to help you with your research

BEFORE YOU START LOOKING MAKE A PLAN!!!!!

Have an idea of what ou want to find Write down lots of subject keywords to

help you find it Include synonyms-words with similar

meanings or different spellings of the same word(is it organisation OR organization?)

SUBJECT KEYWORDS

Write keywords down as you go along

As you are looking at your Results List you will see other keywords-write them down as they may be useful to use later

You can try new combinations of words to Narrow or Broaden your search

SEARCHING PHRASES

When searching by phrase you might want to try different phrases that have a similar meaning

Some of the results may be the same but you may also get some new and significant results

For Market Research tryMarket AnalysisConsumer ResearchProduct Researchas possible search keywords or phrases

DATABASES FOR JOURNAL ARTICLES-BUSINESS SOURCE COMPLETE

Our biggest database. Covers approx 2 million articles,reports,company profiles,videos abstracts.

So don’t forget to narrow your search to items you can see straight away by ticking the ‘full text only’ box

RESOURCES FOR MARKET RESEARCH REPORTSKEYNOTE

Access to over 3000 Uk and European market Intelligence reports

New titles added or updated every month Our subscription provides access to

Business Ratio Reportswhich compare, contrast and analyse the financial performance of the leading companies in each sector

Over 30 business sectors, business services,lifestyle etc

KEYNOTE(CONT’D)

Reports generally written by the companies who supply them

Each report has detailed references, global market and company profiles section

ACCESSING DATABASESMY UNIHUB>MY STUDY>MY LIBRARY

YOUR USERNAME AND PASSWORDSAME AS NETWORK LOG IN!

NOW CLICK ON MY STUDY

SCROLL DOWN TO MY LIBRARY-DATABASES

SCROLL DOWN THE LIST TO SEARCH FOR BUSINES SOURCE COMPLETE-CLICK ON IT

CHOOSE BUSINESS SOURCE COMPLETE

CHOOSE ADVANCED SEARCH

CHOOSE SUBJECT KEYWORDS CAREFULLYPHRASES IN “QUOTE MARKS”

You can search a phrase and single search word together and/or two phrases together.

RESULTS

MORE WAYS TO LIMIT RESULTSPUT A TICK(WITH THE MOUSE) IN TRADE PUBLICATIONS

HAVE FEWER RESULTS NOWJUST 45 TO BROWSE THROUGH

LET’S LOOK AT A RESULT-#7

Click on the HTML

FULL TEXT

Can save this to a Folder, send to your email,save on USB etc

“MOBILE PHONES” /FULL TEXT / PEER REVIEWED

PEER REVIEWED/CITED REFERENCES

ARTICLES CITING THIS CITATION

Allows you to gauge the REALLY important articles!

COMPANY PROFILES

CHOOSE FROM THE LIST OR TYPE IN A COMPANY NAME

BUSINESS SOURCE COMPLETEINDUSTRY PROFILE

Choose Advanced Search

Type in your subject keywords enclosed in quote marks and choose Industry profile as the Publication Type

RESULTS

LIMIT BY GEOGRAPHYGREAT BRITAIN

Click on Geography and then choose from Countries

FEWER RESULTS/12

Be aware of the other

subject keywords you

might try using

CHOOSE FROM THE RESULTS

PROFILE FROM DATAMONITOR

KEYNOTE-MARKET RESEARCH REPORTS

WE’LL LOOK AT MARKET REPORTS

LET’S LOOK AT ‘TOILETRIES’ FROM THE LIST

EXECUTIVE SUMMARY IS DISPLAYED

Click on PDF for full report

DISPLAY COMPETITOR ANALYSIS

BUSINESS RATIOS REPORTS

BUSINESS RATIO REPORTSTOILETRIES AND COSMETICS

KEYNOTE-COMPANY INFORMATION

Step 1

Step 2

CARPHONE WAREHOUSE UK LIMITED

PDF for Full Report

PDF

PASSPORT TO GMID-GLOBAL MARKET INFORMATION

Excellent for Global

Information

GETTING STARTED WITH GMID

The first time you use it you will need to Register!

SEARCH MOBILE PHONES

RESULTS-TOO MANY?

Limit by Geography

MOBILE PHONES-UK

COMPETITORS

FULL REPORT

JOURNAL ARTICLES

Can choose from one of the selected journal articles

JOURNAL ARTICLE

PROQUEST-NEWSPAPERS

MAIN SEARCH PAGE ADVANCED SEARCH

SEARCH WITH A PHRASE AND ADDED SUBJECT KEYWORD

RESULTS

FULL TEXTABSTRACT AND /OR FULL TEXT

PRINT/SAVE/EXPORT

If you have established a REFWORKS account you can export this citation to that

SET UP YOUR REFWORKS ACCOUNT

Refworks is a Bibliographic Management Tool

DATABASES-FINALLY

Evaluate your search results Initially decide which articles you

are going to read and and which ones are not useful

Evaluation is a critical skill-by this time you will know how to do it

The more you do this the more you will perfect it

EVALUATING SITES ON THE INTERNET-NON MIDDLESEX-CONSIDER THESE..............

Relevance-How useful is this site to your topic?

Authority-Who wrote and maintains the site?

Bias-Is there a Bias? Everyone is biased but how does it affect the site?

Currency-Is the site up-to-date? Feel-Easy to navigate? Links working?

SUBJECT GUIDE/APPOINTMENTS/ASK A LIBRARIAN

SUBJECT GUIDE/LINKS/NEW BOOKS ETC

APPOINTMENT

Find my name from the list

CHOOSE A SLOT

RESOURCES FROM OTHER LIBRARIES Inter Library loan/SCONUL card-If you wish to obtain a journal article

and/or book from another library you have a couple alternatives. You may either see about getting a SCONUL card from us to take to another institution OR

-Complete an Inter library loan form and send it to us and we will try to obtain the item for you

INTERLIBRARY LOAN-FROM UNIHUB

READ THE INFORMATION HERE REGARDING SUBMITTING A REQUEST

COMPLETE THE FORM AND SEND ELECTRONICALLY

SCONUL CARD-TAKE YOUR MIDDLESEX STUDENT CARD AND THE SCONUL CARD

Ask at the HelpDesk on the Ground Floor for one of these forms complete it and return to the Help Desk for a card

DISSERTATIONS

You can look at some past Middlesex Marketing Dissertations by searching the Library Catalogue

You may wish to look at Dissertations from outside Middlesex via ETHOS(the British Library service for Digitised Dissertations/Theses

ETHOS-ACCESS VIA MY MARKETING SUBJECT GUIDE

GO TO THE LIBRARY CATALOGUEDO A GENERAL KEYWORD SEARCH

RESULTS

You will need to ask the help Desk on the Ground Floor for a Dissertation Request form. Complete it and give it to them and and they will bring it out for you

FINALLY!!

For more help contact meCatherine FunnellC.FUNNELL@MDX.AC.UK