PRODUCT PRICE PLACE PROMOTIONACCEPTABILITY AFFORDABILITY ACCESSIBILITY CONVENIENCECUSTOMER NEEDS AWARENESS COMMUNICATION OBJECTIVESORGANIZATION COST TO USER OBJECTS OPERATIONS

2.1

2.2

THIS WEEK, TESCO LAUNCHES ITS BIGGEST EVER HEALTH EVENT - ILLUSTRATING ITS COMMITMENT TO HELPING COSTUMERS LEAD A HEALTHY AND ACTIVE LIFESTYLE. THE SUPERMARKET HAS AWARENESS HEALTH AS AN IMPORTANT CUSTOMER CONCER AND IS WORKING TO MEET THE NEEDS OF ITS CUSTOMERS.

HUNDREDS OF IDENTIFIED OPERATIONS FOR HEALTHY PRODUCTS WILL RUN ALL OVER THE STORE, FROM FRESH PRODUCE THROUGH TO GROCERY AND HEALTHCARE LINES. TESCO HOPES THAT PROMOTIONAL OF ITS INITIATIVE WILL BE HIGH.

2.3

REPLACE THE UNDERLINED WORDS AND EXPRESSIONS WITH ALTERNATIVE WORDS AND EXPRESSIONS FROM THE BOX.

AFFORD / CONVENIENT / HIGH QUALITY / PRICE / REVENUE OBJECTIVES / SOCIALLY ACCEPTABLE

1.- MOBILE PHONES ARE SOCIALLY ACCEPTABLE TO THE YOUTH MARKET.

2.- WE HAVE A REPUTATION FOR PROVIDING HIGH QUALITY MOBILE PHONES.

3.- THE PRICE OF MOBILE PHONES IS KEPT DOWN BECAUSE THEY ARE SUBSIDIZED BY THE NETWORK.

4.- THIS MEANS MORE PEOPLE CAN AFFORD THE PRODUCT.

5.- MORE AND MORE, CUSTOMERS BUY MOBILE PHONES ONLINE BECUASE IT IS MORE REVENUE OBJECTIVES.

6.-CONVENIENT FROM 3G PHONES WERE NOT MET WHEN THE PRODUCTS WERE FIRST LAUNCHED.

2.4

PUT THE WORDS IN EACH SENTENCE IN THE CORRECT ORDER.

1.- ATTENTION ATTRACT MUST PRODUCT TO WE.

2.- ARE BECOME OF PEOPLE BRAND THE WILL.

3.- AN CREATE IN INTEREST NEED PRODUCT THE TO WE.

4.- AN CUSTOMERS DEVELOPE IN INTEREST PRODUCT THE TO WANT WE.

5.- A DESIRE DEVELOP MUST OUR OWN PRODUCT TO WE.

6.- PEOPLE STEPS TAKE IT TO TRY WILL.

7.- ACTION BUY MUST PROMPT IT TO WE

1.- WE MUST ATTRACT TO ATTENTION PRODUCT.

2.- PEOPLE ARE BECOME THE WILL OF BRAND.

3.- WE CREATE AN INTEREST TO NEED THE PRODUCT.

4.- WE DEVELOP AN PRODUCT TO WANT IN INTEREST CUSTOMERS.

5.- WE DEVELOP A DESIRE MUST TO PRODUCT OUR OWN.

6.- PEOPLE TRY TO STEPS TAKE IT WILL.

7.-WE TO MUST BUY ACTION PROMPT IT.