MIKE TERZICH

SENIOR VICE PRESIDENT,

GLOBAL SALES AND MARKETING

GLOBAL SALES AND MARKETING

Zebra’s Strategic Pillars

2

Intensify

Innovation

Expand

Into New

Markets

Inspire Our

People and

Culture

Further

Penetrate

Existing

Markets

Delight Customers

Maximize

Operational

Effectiveness

Business Trend: Rising Global Costs

$0

$10

$20

$30

$40

$50

$60

$70

$80

$90

$100

02 03 04 05 06 07 08 09 10 11 12

Price - Barrel of Crude Oil in US$ Feb 2002 – Feb 2012

Source: US Energy Information Agency

3

Business Trend: Increasing Productivity

Make More Deliveries

Serve More Patients

More Efficient

Check-In

4

Market Trend: Rising Middle Class

Hi

Jane!

5

Technology Trends: The Mobile Worker and Consumer

6

In The Beginning… There Was the Box

7

The Box Can Get Around…

Tokyo Baltimore

The Box Has Much To Say…

Tokyo Baltimore

Status:

Box en route

from Tokyo to

Baltimore, MD

ETA: 3:30 PM

Eastern Time

on Wednesday

Condition:

Excellent

9

Zebra’s Growth Strategy

1. Increase our share in strategic accounts

2. Geographic expansion

3. Vertical market expansion

4. Annuity attach

10

Increase Our Share in Strategic Accounts

Circa 2000: 2 Applications $X in Revenue

Circa 2011: 40 Applications $4X in Revenue

11

Initial North America Strategic Account Focus

12

12

Geographic Expansion Emphasis in BRIC Nations

Continued Vertical Market Expansion

Government Transport &

Logistics Healthcare

Retail Manufacturing Mobile

Workforce

14

Zebra Confidential

Grow Global Label & Ribbon Attach

2011 Label & Ribbon Sales

• Annuity business

• Good margin

• Complements

Strategic

Sales efforts

• Keep us close

to end user

NA

EMEA

LA

AP

15

Grow Global Repair Services Revenue Attach

• Biggest market

opportunity is

servicing

large mobile

installs

• Rise of global

middle class

= greater mobile

sales

• Keep us close

to end user

2011 Repair Services Revenue

NA

EMEA

LA

AP

16

The Zebra Attraction

• Efficiency & productivity technology

delivers hard ROI

• Right solutions for today’s business

improvement challenges

• Global expansion creates exciting

growth opportunities

• Delivers exceptional channel and

customer loyalty

17

Intensify

Innovation

Expand

Into New

Markets

Inspire Our

People and

Culture

Further

Penetrate

Existing

Markets

Delight

Customers

Maximize

Operational

Effectiveness