marketing a seu favor
TRANSCRIPT
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O Marketing a seu favor
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não é sobre terideias geniais
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É sobreROUBARTILHAR
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A vida tem sido bem generosa comigoSim... Eu me considero...
Ryca
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Rykardashian
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Propaganda Publicidade
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Design
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Design
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Vermelho, não!
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Marketing“Marketing é importante demais para ser uma tarefa apenas do Departamento de Marketing”
(David Packard)
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Decisões
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MéxicoExecutivos são muito bem preparados
Homens não devem ficar em pé com as mãos no bolsoAperto de mãos suave. Homens esperam que as mulheres estendam as mãos
Início da reunião com temas mais brandos e pessoaisVozes elevadas não devem ser consideradas ataques pessoais
Intervalos numa reunião podem ser longos, mas os negócios podem ser abordados de forma superficial
Uns bons drink
Ooo mãeo forninho
caiu!
Meça suaspalavras,
PARÇA
Corta pra mim
Tem queSer Friboi?
Meu Deus eu precisode Férias!
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Relevância
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Search Engine MarketingÉ melhor comprar palavras ou fazer um trabalho intensivo de otimização do seu site (uso de palavrasRelevantes em seus textos, adequação do código?)
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DEPENDE!• Qual é o tipo de produto/serviço que você oferece?
• Como o seu público “busca informação” (para se informar sobre o assunto ou para comparar preço,
achar um fornecedor imediato?)
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Palavras - chaveQuais são as melhores estratégias?
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Palavras - chaveQuais são as melhores estratégias?
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Marketing + Design"A meta do marketing é conhecer e entender o consumidor tão
bem, que o produto ou serviço se molde a ele e se venda sozinho." (Peter Drucker)
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1. Qual o seu objetivo?
2. Quem é o seu público?
2. Respeite sua marca!
3. Quais os canais certos para sua mensagem?
4. Qual o melhor conteúdo?
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1. Qual o seu objetivo?
2. Quem é o seu público?
2. Respeite sua marca!
3. Quais os canais certos para sua mensagem?
4. Qual o melhor conteúdo?
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Pragmático Expressivo Afável Analítico
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1. Qual o seu objetivo?
2. Quem é o seu público?
2. Respeite sua marca!
3. Quais os canais certos para sua mensagem?
4. Qual o melhor conteúdo?
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Análise completa deste case aqui>>> http://bit.ly/Case_fracasso_MercedesBrasil_lekleklek
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1. Qual o seu objetivo?
2. Quem é o seu público?
2. Respeite sua marca!
3. Quais os canais certos para sua mensagem?
4. Qual o melhor conteúdo?
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SejaSucinto.
Você pode falar do seu produto / serviço com qualquer pessoa em qualquer lugar do mundo!
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1. Qual o seu objetivo?
2. Quem é o seu público?
2. Respeite sua marca!
3. Quais os canais certos para sua mensagem?
4. Qual o melhor conteúdo?
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Fonte: Caderno de Ferramentas Social Media elaborado por André Damasceno www.melhordomarketing.com.br
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Fonte: Caderno de Ferramentas Social Media elaborado por André Damasceno www.melhordomarketing.com.br
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Fonte: Caderno de Ferramentas Social Media elaborado por André Damasceno www.melhordomarketing.com.br
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Fonte: Caderno de Ferramentas Social Media elaborado por André Damasceno www.melhordomarketing.com.br
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Fonte: Caderno de Ferramentas Social Media elaborado por André Damasceno www.melhordomarketing.com.br
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Fonte: Caderno de Ferramentas Social Media elaborado por André Damasceno www.melhordomarketing.com.br