marketing & adv
TRANSCRIPT
MICRI 2013-2014
International
Marketing
&
advertising
GROUP - MEDIA
MICRI 2013-2014
International Marketing
MICRI 2013-2014
International Marketing
Show EU responsibility
towards the
issue“environment” andspread a common interest
among people
Make citizens aware of
new green cities
opportunities and
innovations in technology
MICRI 2013-2014
International Marketing
MICRI 2013-2014
International Marketing
WHY?
WHERE?
HOW?
Increase the level of knowledge of Europe,
especially in all those projects concerning
ecology, sustainability and renewable energies
Help to create a wider European identity
Instill a positive perspection about the European
Community and contrast preconceptions and
reluctants
MICRI 2013-2014
International Marketing
Public national
channels in all
European
countries
MICRI 2013-2014
International Marketing
Support of
national ministries
for european
affairs
European citizens
European companies
Wide audience: countries in the EU
Focus on young generation
MICRI 2013-2014
International Marketing
MICRI 2013-2014
International Marketing
New and innovative program
Trust in the already existant public channel
New dimension of channel (EU)
Format of the programm:
Reports and documentaries
concerning green realities
and innovations.
Issues also related to tourism
with a cultural finality:
smartcities and new transport
technologies, smartfarming.
MICRI 2013-2014
International Marketing
MICRI 2013-2014
International Marketing
4P 4CPRODUCT Tv program for
UE
CUSTOMER
SOLUTION
Information
and
awareness
PRICE Non profit COST no costs
PLACEMENT Tv CONVENIENCE National
public and
free channels
PROMOTION Promo Tv;
Banner;
Websites;
Poster and
billboards;
Viral;
COMMUNICATION Tv;
Internet;
MICRI 2013-2014
International Marketing
POLITICAL:
28 realities with different policiesconcerning the services ofbroadcasting.
We link our program to the majorpublic channel in each country.
ECONOMICAL:
Globalization and internationalization.
BCE and common currency.
Growth of sustainable tourism.
Management resources.
SOCIO-CULTURAL:
More interest in issues:environment and sustainability
More Tv and internet users
TECHNOLOGICAL:
Technological innovations
Media and communicationdevelopment
MICRI 2013-2014
International Marketing
Supported by UE;
Tourism and cultural issues;
Green interest;
Non profit;
Use of public channels;
Languages of the program;
Precise theme;
No specific audience target;
Subtitles;
Spread of new awarenesson the issue;
Innovation chain;
Strenghting of Europenidentity and community;
Novelty;
Huge area;
Different cultures;
Tv competitors;
No direct control on the programmation in each
county;
MICRI 2013-2014
International Marketing
ADERTISING:
•Promo/Commercials Tv
•Banner on TV and Journal websites
•Poster and billboards on public transports, stations, airports, tube
SPONSORSHIP:
•National ministries of European affairs and environment
VIRAL:
•Video on social networks FB, TWITTER, YOUTUBE
MICRI 2013-2014
International Marketing
STATES CHANNELS
Austria ORF
Belgium RTBF
Bulgaria *
Croatia HRT
Czech
Republic
CZK
Denmark DR
Estonia ENR
Finland YLE
France ZFD
Germany ZFD
Greece ERT
STATES CH
Hungary DUNA
Ireland RTE
Italy RAI
Latvia *
Lithuania *
Luxembourg TVLX
Malta TVM
Netherland NPO
Poland TVP
Portugal RTP
STATES CH
Romania TVR
Slovakia RTE
Slovenia RAI
Spain TVE
Sweden STV
UK BBC
MICRI 2013-2014
International Marketing
MICRI 2013-2014
International Marketing
MICRI 2013-2014
International Marketing
MICRI 2013-2014