marketing analysis project bus 260c valeriia tretiakova kevin zappia iva naumova
DESCRIPTION
Marketing analysis project BUS 260c Valeriia Tretiakova Kevin Zappia Iva Naumova Victoria Lyubykh 11\03\2013. Outline. 1 slide introducing the key sections/ information items in this presentation. Inditex. - PowerPoint PPT PresentationTRANSCRIPT
Marketing analysis projectBUS 260c
Valeriia TretiakovaKevin ZappiaIva Naumova
Victoria Lyubykh11\03\2013
1 slide introducing the key sections/ information items in this presentation
Outline
Inditex is one of the world's largest fashion retailers, welcoming shoppers at its eight store formats -Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe - boasting 6.104 stores in 86 markets.
Inditex
2 slides covering◦ Your company/ organization ◦ The market, in which you operate◦ Your product/ service◦ Your competition◦ Your distribution channels
1 slide reporting where you collected observations (i.e. visited website, explored and monitored presence on social media platforms, read analyses, watched advertisements, experiences apps, etc. etc. etc.)
How did you gather your observations? (or share your methodology)
1-2 slides covering SWOT of the company/ organization in the context of the market and competition following the framework below
SWOT
Opportunities
Strengths
Threats
Weaknesses
Favorable factors
Unfavorable factors
Market analysis
Company analysis
External factors
Internal factors
Target market/s
Positioning
Product
Price
Distribution
1 slide describing communications on TV and radio channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other
factors?)◦ Style of communication◦ Other observations?
TV and radio Communications
1 slide describing communications on print media channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other
factors?)◦ Style of communication◦ Other observations?
3 slides describing communications on social media channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other
factors?)◦ Style of communication◦ Other observations?
Social Media
1 slide describing communications on mobile channels:◦ Channels of communication (mobile apps, mobile
website)◦ Communicated content◦ Communication patterns (how frequently? other
factors?)◦ Style of communication◦ Other observations?
Mobile
1 slides describing communications through events:◦ Description of events (what? where? who?)◦ Event patterns (regularity and schedule)◦ Style of communication◦ Other observations?
Events
1 slide describing communications through any other channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other
factors?)◦ Style of communication◦ Other observations?
Other communications (if any)
2 slides analyzing the choice of communication channels and the communication style & behavior in the context of the positioning and targeted market
Effectiveness of marketing communications
Your analysis of the marketing behavior
1 slide sharing what you found especially interesting/ fun/ surprising in exploring the marketing behavior of the company/ organization
The most interesting/ fun discovery
1-2 slides about the major characteristics of the
Marketing Strategy
Your conclusions