marketing analytics as a service™ · ensuring that a customer maintains a relationship with a...
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Marketing Analytics as a Service™Strategy SummarySpring 2014
SYNTASA™ at a Glance
■ Deep digital marketing and analytics expertise■ Customer base spanning large commercial
enterprises and government agencies ■ 40-member team headquartered in
Herndon, Va.
SYNTASA’s MAaaS approach provides both the technology and solution expertise needed for companies to quickly gain deeper insight into their customer bases.
SYNTASA™ provides the industry’s first Marketing Analytics-as-a-Service (MAaaS) platform for companies deploying digital marketing analytics solutions.
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Three Pillars of Marketing
■ Increasing customer knowledge of a brand via various digital channels.
■ Improved data insight can help companies expand their digital reach to increase brand awareness across potential and existing customers.
■ Locating, qualifying, and securing new customers.
■ Deeper data analysis can help identify behavior patterns and lead to promotional campaigns to convert potential customers.
■ Ensuring that a customer maintains a relationship with a company or brand.
■ Data analysis can provide behavior insight that can be used to develop custom promotional and upsell campaigns to prolong relationships.
Awareness Acquisition Retention
With Big Data comes the opportunity for marketers to increase:
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Massive Amounts of Customer Information
Walmart handles more than 1 million customer transactions every hour and stores them in 2.5 petabyte databases.
Did You Know…
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Challenges in Today’s Digital Marketplace
Demands on Marketing AnalystDigital marketing products often leave it up to the marketing analyst to extract additional customer insight by integrating internal (CRM, historical customer data) or external (3rd party) data.
Lack of True AutomationLack of automated processes prevents marketers from achieving true personalized campaign management and performing a more in-depth analysis of the customer base.
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Challenges in Today’s Digital Marketplace
The overwhelming demands on marketers today, along with the lack of a truly automated software solution, leads to:
■ Increased time to market■ Inability to leverage existing IT investments■ Lack of flexibility and scalability■ Difficulty integrating industry best practices (including social and mobile)■ Unpredictable and often escalating costs
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SYNTASA’s Approach
SYNTASA’s MAaaS solution enables companies to improve customer awareness, acquisition and retention outcomes by optimizing customer experience with a real-time big data platform that is:
■ Secure■ Intelligent■ Highly-scalable■ Cloud-based.
MAaaS provides the technology to connect digital marketing solutions with external data, while the SYNTASA team provides the deep industry and solution expertise needed for companies to quickly gain deeper insight into their customer bases.
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Analyze, Personalize, Realize
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The Value of Data Analytics
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Retail Use Case: Weather-based Personalization
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Financial Services Use Case: Profile-based Personalization
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SYNTASA Marketing Analytics
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I was under the impression we were going to try and see if the Customer could be at the center here ?
SYNTASA Marketing Analytics
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DEMO
■ DEMO
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