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MARKETING AND MANAGEMENT IN HOSPITALITY AND TOURISM

General description of the programme

Qualification awarded Manager in Tourism

Level of qualification First

Specific admission

requirements

High school diploma

An interview in Bulgarian

Test in English

Specific arrangements for

recognition of prior (formal,

non-formal and informal)

IUC recognizes periods of study of student transferring from

other universities or colleges. Credits are recognized by a

commission on the basis of the academic transcript provided by

the student.

Qualification requirements

and regulations

None

Profile of the programme Specialty education emphasizes on interdisciplinary and

innovative educational methods, which helps establishing a

beneficial, liberal education environment and encourage students

to be to more creative. Students have the possibility to study one

or two semesters in partner’s universities abroad, which

cooperates with their intercultural competence and competitive

power improvement.

Key learning outcomes 1. Common skills

• Critical analysis and empiric data assessment

• Analytic interpretation of the information and text

• Information description and analysis

• Knowledge application for solving known and new

problems

• Progress in ability to give a well-founded opinion and

conclusion

• Responsibility taking for continuing educational and

professional self-perfection

• Recognition of moral problems, ethic problems and those

connected with working environment safety

• Presentational and communicative skills

• Mathematical and computer skills

• Communication with other people

• Team working skills

• Solving problems skills

• Self-assessment and work analysis skill

• Planning skill and education process management

2. Special skills

• Analysis and assessment of specific subject ground:

theory, principles and concepts

Organizational and managerial skills regarding tourist

industry

• Developing and offering tourist products

• A handbook of tourist industry events in foreign

language

• Skills for preparing specialists for tourist industry

• Knowing the basic principles, criteria and functional

dependencies, necessary for providing a normal job in different

units

• Analysis and assessment of service systems for offering

food, beverages and accommodation and their putting into

practice and functioning as well

• Taking clients as main activity center and maximum

needs satisfaction

• Analysis of needs and expectations of different types

consumers in tourism and developing adequate strategies for

their satisfaction

• Analysis of the problems essence in service and their

reflection to consumer and service deliverer

• Capability to explain the models and characteristics of

consumer demand in tourism

• Understanding the models of tourists behaviour

• Identifying and adequate attitude to diversity and

difference in tourism industry in connection to concerned parties

such as: tourist services consumers, occupied in hospitality,

accommodation resorts

• Assessment and application of appropriate theories and

concepts from similar management spheres in tourism: operative

management, finance and managerial accounting, human

resources management and organizational behavior, marketing,

information technologies, strategic management

• Analysis and assessment of the business environment and

the influence in tourist industry

• Realization of cultural tourism importance for tourists

and their communities

3. Professional skills

• Skills for working in different tourist companies – tour

agencies, restaurants, information centers, accommodation

resorts

• Successful application of knowledge and effective

dealing with problem situations, typical for hotel industry and in

particular – when servicing guests

• Knowing different specialized tourism kinds

• Skill for involving different tourist resources in

destination tourist product

• Organizational and making package travelling skills

• Organizing and holding special events

• Knowing and using different contracts in tourism

Occupational profiles of

graduates with examples

The specialist in Hospitality is ready to realize in companies

operating in the sphere of tour agencies, hospitality, restaurants,

marketing, advertisement, tourist servicing, reservations and

accommodation.

The acquired knowledge in economics, business

communications, hospitality and restaurants, accounting and

finance, tour operations, skill for communication in two or three

foreign languages, allows graduates to start private business in

tourism, being hired in big and medium tourist or similar

companies as:

Manager in tour agency, hospitality or restaurant industry

Marketing manager in tourism

Employee in tourist information center

Contract manager in tour agency

Guide/tour agency representative

Tourism specialist in municipal administration

Agent in Tourism or Sales departments

Agent or assistant in Marketing/Sales, Congress tourism

Access to further studies Yes

Course structure diagram

with credits (60 per full-

time academic year) № Code Module/Subject ECTS

Year One First semester

Compulsory modules

Module: Economics and business environment 12

ECON101 Economics 9 BUS101 Business environment 3

Module: Marketing and business communications 12

MAR111 Principles of hospitality marketing 8

LAN100 Business communications 4

Module: Foreign languages I 6

LAN101 English for business and tourism 3

LAN102

Second foreign language (English/German/French/Spanish/Russian) 3

Total 30 Second semester Compulsory modules

Module: Research and Statistics 12 RES101 Research and Statistics 8 COM101 Information technologies 4 Module: Accounting and finance 12 ACC101 Introduction to accounting 6 FIN101 Introduction to finance 6 Module: Foreign languages II 6

LAN101 English for business and tourism 3

LAN102


Total 30 Summer Internship I Summer internship І 6 INT1 Summer internship І 6 Total 6

Year Two Third semester Compulsory modules Module: Management 12 MAN201 Management 6

MAN202 Human Resource Management 6 Module: Introduction to tourism 12

TOUR201 Introduction to hospitality and tourism 8

TOUR202 Tour operators, travel agents and passenger transport 4

Module: Foreign languages III 6 LAN201 English for academic writing 3

LAN202


Total 30 Fourth semester Compulsory modules

Module: Hotel operations management 12

HSP201 Hotel operations management 6 COM211 Hotel software 3 HSP202 Practice Hotel 3

Elective module Module: Entrepreneurship 12

BUS202 Entrepreneurship 5 BUS204 Project management 3

HSP203 International hotels development and management 4

Module: Business planning 12 BUS203 Business planning 5 BUS204 Project management 3

HSP203 International hotels development and management 4

Compulsory modules Module: Foreign languages IV 6

LAN201 English for academic writing 3

LAN202


Total 30 Summer Internship II

Summer internship ІІ 6 INT2 Summer internship ІІ 6 Total 6 Year Three Fifth semester Compulsory modules Module: Alternative tourism 10 TOUR301 Alternative tourism 4 Specialising module 1* 3 Specialising module 2* 3

Elective module Module: F&B Management 10 HSP301 F&B management 10

Module: Managing special events in the hotel 10

HSP303 Managing special events in the hotel 10 Module: Applicable project 10 BUS519 Applied project 10 Compulsory modules Module: Foreign languages V 10

LAN301

English (Business, contemporary language and socio-economic environment) 5

LAN302


Total 30 Sixth semester

Module: Strategic management in hospitality 10

MAN311 Strategic management in hospitality 10 Module: Diploma project** 10

Module: Foreign languages VI 10

LAN301

English (Business, contemporary language and socio-economic environment) 5

LAN302


Total 30 Total for the three years of study 192

** Students select 1 out of 2 options:

Dissertation DPD

Enterprise project DPE

* Students select 2 of the following specialising disciplines:

Golf tourism TOUR302

Business tourism TOUR303

Adventure tourism TOUR304

Rural and eco tourism TOUR305

Spa and wellness tourism TOUR306

Gambling tourism TOUR307

Heritage tourism TOUR308

Examination regulations,

assessment and grading

The key learning outcomes have been assessed during the

module by different methods including: written exams,

assignments, essays, case study, presentations, practical exams,

reports, etc.

The correspondence between education aims and education

methods is an object of constant control by programme directors,

the commission of quality and exams and external assessment

institutions as well.

Graduation requirements All exams from the third years need to be passed.

Mode of study (full-time,

par t-time, e-learning...),

Full-time

Programme director or

equivalent.

Miroslava Dimitrova, Ph. D.

Description of the individual course units

Course unit title Economics

Course unit code ECON101

Type of course unit

(compulsory, optional)

Compulsory

Level of course unit (e.g. first,

second or third)

First

Year of study (if applicable) First year

Semester/trimester when the

course unit is delivered

First semester

Number of ECTS credits

allocated

9 ECTS

Name of lecturer(s) Ivelina Yoveva

Learning outcomes of the

course unit Graph supply and demand and other curves

Use graphical and math analysis with economic problems

Find market equilibrium

Find consumer equilibrium

Analyze market structures

Find comparative advantage

Calculate GDP

Calculate deflator, CPI

Calculate unemployment rate

Understand macroeconomic analysis

Know the functions of the central bank

Calculate maximum money creation

Mode of delivery (face-to-face,

distance learning)

Face-to-face

Prerequisites and co-requisites None

Recommended optional

programme components

Course contents Production Possibilities Frontier, opportunity Costs

Supply and Demand

Elasticity of Supply and Demand

Consumer Equilibrium

Utility

Market Structures

Gross Domestic Product

Inflation

Unemployment

Aggregate Demand and Supply

Recommended or required Аxwel, Мerk, 2012, Handbook for being stable during scrisis.

reading (Аxwel Мerk) “Siela“

Irena Slavova, 2011, Business strategies, planes ,budget.

“Sielа“

Тodor Popov; Теodor Sedlarski, 2012, Institutional

economics: possibilities and unused potential, IU St. Climent

Оhridski

Woren Buffet, 2011, Analysis of financial report. (Мery

Buffet, David Clark) “East-West

Besanko D., (2010), Economics of strategy, John Wiley and

Sons

Campbell McConnell, Stanley Brue, Sean Flynn – 2011,

Economics, Mc Graw Hill

Charles P. Jones – 2009, Investments: Analysis and

Management, Wiley Publishers

Herbert B. Mayo – 2010, Investments: An Introduction,

Cengage Learnoing

Ian Worthington, Chris Britton - 2009 , Business

environment, Pearson

Roger A. Arnold – 2008, Economics, Cengage Learning

William J. Baumol, Alan S. Blinder – 2011, Economics -

Principles and Policy, Cengage Learning,

Zvi Bodie, Alex Kane, Alan J. Marcus – 2011, Investments

and Portfolio Management, McGraw Hill

http://www.imf.org

http://www.wto.org

http://www.oecd.org

http://worldbank.org

http://www.iie.com

http://mkaccdb.eu.int

Planned learning activities and

teaching methods

Lectures 30 hours

Seminars 35 hours

Student Centred Learning 75 hours

Total hours 140 hours

Assessment methods and

criteria

Coursework 3000 words 50%

Examination 2 hours 50%

Language of instruction Bulgarian

Work placements


Course unit title Business environment

Course unit code

BUS101

Type of course unit


Compulsory

Level of course unit (e.g.

first, second or third)

First




First semester


allocated

3.0 ECTS

Name of lecturer(s)

Ivelina Yoveva


course unit

• Prepare analysis of the business environment of a

business

• Distinguish the different sources of investment for new

businesses

• Understand the different forms of ownership for

business

• Articulate the advantages and disadvantages of the

different forms of ownership

• Know the European sources of funding for businesses

Mode of delivery (face-to-

face, distance learning)

Face-to-face

Prerequisites and co-

requisites

None



Course contents

• Introduction to Business Environment

• Forms of ownership

• Social responsibility of business

• Government policy and regulation regarding business

• Labor force and unions

• Types of investments, European funds

• Banking and insurance system

• Business associations

Recommended or required

reading

Аxwel, Мerk, 2012, Handbook for being stable during scrisis.

(Аxwel Мerk) “Siela“

Irena Slavova, 2011, Business strategies, planes ,budget. “Sielа“

Тodor Popov; Теodor Sedlarski, 2012, Institutional economics:

possibilities and unused potential, IU St. Climent Оhridski

Woren Buffet, 2011, Analysis of financial report. (Мery Buffet,

David Clark) “East-West


Sons





Herbert B. Mayo – 2010, Investments: An Introduction, Cengage

Learnoing

Ian Worthington, Chris Britton - 2009 , Business environment,

Pearson


William J. Baumol, Alan S. Blinder – 2011, Economics -

Principles and Policy, Cengage Learning,

Zvi Bodie, Alex Kane, Alan J. Marcus – 2011, Investments and

Portfolio Management, McGraw Hill

http://www.imf.org

http://www.wto.org

http://www.oecd.org

http://worldbank.org

http://www.iie.com

http://mkaccdb.eu.int

Planned learning activities

and teaching methods

Lectures 5 hours

Seminars 20 hours




criteria



Work placements


Course unit title Principles of marketing

Course unit code

HM031

Type of course unit


Compulsory



First




First semester


allocated

5.0 ECTS

Name of lecturer(s) Elena Zheynova


course unit

• Be able to analyse the marketing environment of a

company

• Be able to analyse the strengths and weaknesses of a

company

• Know about the way consumers think and make

decisions

• Be able to identify profitable market segments

• Be able to develop successful consumer products

• Know about the different pricing approaches

• Be able to identify potential distribution channels for

specific products

• Be able to develop a marketing plan for a small

company

• Know about the available options to promote the

product



Face-to-face


requisites

None



Course contents • Introduction to marketing

• Role of marketing in strategic planning

• The marketing environment of the company

• Consumer behaviour

• Business buyer behaviour

• Marketing information system

• Marketing research

• Market segmentation, targeting and positioning

• Product

• Pricing the product

• Distributing the product

• Integrated marketing communications

• Marketing plan

• Relationship marketing


reading

1. Ivanov, St., V. Zhechev(2011) Marketing in hospitality,

Varna: Zangador. 2. Kotler, P., J. Bowen, J. Makens (2010)

Marketing for Hospitality & Tourism. Harlow: Prentice Hall; 3.

Bowie, D., F. Buttle (2003) Hospitality marketing. Oxford:

Butterworth-Heinemann; 4. Morgan, N., A. Pritchard (2003)

Advertising in tourism and leisure. Oxford: Butterworth-

Heinemann; 5. Horner, S., J. Swarbrooke (2005) Leisure

marketing: a global perspective. Oxford: Butterworth-

Heinemann; 6. Middleton, V. T. C., J. Clarke (2005) Marketing

in travel and tourism. Oxford: Butterworth-Heinemann 7.George

Belch and Michael Belch (2011) Advertising and Promotion: An

Integrated Marketing Communications Perspective, McGraw-

Hill/Irwin

8.Terence A. Shimp (2008) Advertising Promotion and Other

Aspects of Integrated Marketing Communications, Cengage

Learning 9.Courtland L. Bovee and John V. Thill (2009)

Business Communication Essentials (4th Edition), Pearson

10.Micael Dahlen, Fredrik Lange and Terry Smith (2009)

Marketing Communications: A Brand Narrative Approach, John

Wiley & Sons 11. Kotler, P.,G. Armstrong (2009) Principles of

Marketing (13th Edition), Pearson 12. Kotler, P., K. Keller

(2011) Marketing Management(14thEdition),PrenticeHall 13.

Blagoev, В. (2003) Мarketing. Sofia: International University



Lectures 20 hours

Seminars 40 hours




criteria

Coursework with PowerPoint presentation 2500 words 40%

Written test during the module 1 hour 25%

Written examination 2 hours 35%


Work placements


Course unit title Business Communications

Course unit code

HM032

Type of course unit


Compulsory



First




First semester


allocated

2.5 ECTS

Name of lecturer(s) Dimitrina Kamenova


course unit

• Apply their knowledge for communication in business

environment

• Be able to lead discussions in working environment

• Be able to present their verbal and nonverbal

communication skills

• Be able to listen and deliver working messages



Face-to-face


requisites

None



Course contents • Essence and significance of business communications

• Skills of listening and talking

• Effective listening and presenting

• Nonverbal communications

• Strategies for written communications. Correspondence

• Distance conversations

• Organization communications

• Business etiquette


reading

1.Аleksieva, S. Business Communications, issued by NBU,

2011.

2.Dimitrova, D., Kostov, K, Kamenova, D. Research of

communicative inspirational techniques. IUC- yearbook, t. V, p.

2., 2012.

3.Kamenova, D. The model: „idea–inspiration–impulse” in

teaching Leadership, in Collection Inovations and interactive

techniques in education, S., 2012, p. 116-124.

4.Kamenova, D. Developing of conflict competence by subject

Business Communication in college educational course,– IUC-

yearbook, t. І, 2008, p. 71-76.

5.Klaton, P. Body language of working environment, Sofia,

2009.

6. Petev, Т., D. Sotirova, H. Panayotov. Communications and

ethics in public administration, S., 2001.

7. Kostov ,K., Dimitrova, D., Kamenova ,D. Bulgarian national-

psychological characteristics and modern methods for

motivation, IUC - yearbook, t. V, p. 2., 2012.

8. Penchev, D., Husein, S., Kamenova, D. Developing saction as

an entrepreneurship method for motivation, IUC- yearbook, t. V,

p. 2., 2012.

9. Raykov, Z.Creative communication, issued by Darmon, 2010.

10. Rizova, М. Business communications, issued by Мartilen,

2009.

11. Silberman, М., Hansburg, F. Smart people – successful in

communications. How to influence people and to solve

problems, issued by Health and happiness, 2010.

12. Locker, K., St. Kaczmarek (2010) Business Communication:

Building Critical Skills, McGraw-Hill/Irwin



Lectures 10 hours

Seminars 15 hours




criteria

Written Examination 1.5 hours 50%

Presentation of a project 50%


Work placements


Course unit title Second Foreign Language

Course unit code

LAN102/202/302

Type of course unit


Compulsory



First

Year of study (if applicable) First, second and third year



All semesters


allocated

3.0 ECTS (I and II year)

5.0 ECTS (III year)

Name of lecturer(s) Miglena Staneva


course unit

• achieve increasing language proficiency to convey

information and express personal views competently and

confidently in the foreign language on a wide range of subject

areas

• synthesize and present both orally and in writing

information drawn from a variety of sources

• develop an increased knowledge and critical awareness

of cultural aspects of the foreign country

• comment in an informed way on culturally specific

issues, drawing comparisons between their home country and

the country of the language studied



Face-to-face


requisites



Course contents Students will practise eliciting and synthesizing information

from a variety of documents in the foreign language, thus

acquiring the language that will enable them to express informed

opinions on a range of topics such as modern lifestyles, urban

living and the environment, attitudes to travel and tourism,

working conditions and career prospects.


reading

French

J.Carter, J.Janetta, Nouvelles Perspectives: Repères. Hodder &

Stoughton 2003

T.Marriott, M. Ribière. Help yourself to essential French

Grammar. Longman 1997

R.Roesch et R.Rolle-Harold, La France au Quotidien. Presse

Universitaire de Grenoble 2001

Dedicated websites.

Spanish

S.C. Gomez, El Punto en Cuestion. Chancerel. 1998

B. Young, M. Cosgrave, E. Green, Exito. Hodder & Stoughton.

1998

P. Turk, M. Zollo, Ahora Mismo. Hodder & Stoughton. 1998

F.J.Huriz, B Harling, En el Mundo Hispanico. Chancerel. 2000

Dedicated websites

German

French

J.Carter, J.Janetta, Nouvelles Perspectives: Repères. Hodder &

Stoughton 2003

T.Marriott, M. Ribière. Help yourself to essential French

Grammar. Longman 1997

R.Roesch et R.Rolle-Harold, La France au Quotidien. Presse

Universitaire de Grenoble 2001

Dedicated websites.

Spanish

S.C. Gomez, El Punto en Cuestion. Chancerel. 1998

B. Young, M. Cosgrave, E. Green, Exito. Hodder & Stoughton.

1998

P. Turk, M. Zollo, Ahora Mismo. Hodder & Stoughton. 1998

F.J.Huriz, B Harling, En el Mundo Hispanico. Chancerel. 2000

Dedicated websites

German

Webster.P, The German Handbook, second edition. CUP 2004

Durrell,M. Using German, a guide to contemporary usage. CUP

1994

McNeill, J., Ram Prasad, J., Williams, S. NEUE AUSSICHTEN:

Etappen. Hodder & Stoughton 2000

Kohl, J., McNeill, J., Williams, S. NEUE AUSSICHTEN: Ziele.

Hodder & Stoughton 2001

Dallapiazza, R.-M., von Jan (et al.), TANGRAM. Deutsch als

Fremdsprache. Lehr- und Arbeitsbuch vol.2A/2B Kurs- und

Arbeitsbuch. Hueber 2000/ January 2002

Dedicated websites.



72 hours of workshops

128 hours of SCL

Assessment methods and Coursework 3000 50%

criteria Examination 2 hours 50%


Work placements


Course unit title English for Business and Tourism

Course unit code

LAN101/201/301

Type of course unit


Compulsory



First

Year of study (if applicable) First, second and third year



All semesters


allocated

3.0 ECTS

Name of lecturer(s) Neda Dimitrova, Valentin Genov, Albena Ivanova, Mariyana

Todorova


course unit

• Select and employ the style appropriate to the writing

of abstracts, essays and dissertations.

• Express themselves coherently in writing

• Critically appraise, analyse and evaluate key issues

• Respond to written arguments



Face-to-face


requisites

None



Course contents • Concepts of advanced academic writing including

research methodology, dissertations vs. essay writing

• Grammar: syntax, semantics, phraseology

• Detailed study of samples of academic writing, quality

press articles

• Argumentation techniques

• Summarising, paraphrasing and quoting sources

• Writing a first draft

• Working with, revising and polishing a draft


reading

Required

R R Jordan. Academic Writing Course. Longman. 1999

A Brookes & P Grundy. Writing for Study Purposes. CUP. 2003

I Leki. Academic Writing (second edition). CUP. 1998

M Wallace. Study Skills in English. CUP. 1980

M McCarthy & F O’Dell. English Vocabulary in use Advanced.

CUP. 1987

Recommended

L Hamp-Lyons & B Heasley. Study Writing. CUP. 1987

W R Smalzer. Write to Be Read. CUP 1996

F Grellet. Writing for Advanced Learners of English. CUP.

1996

Reference

Cambridge Advanced Learners Dictionary (New) Paperback

with CD-ROM. 2003



Workshops centred on the development of the writing skills

through teacher and student led seminars. Directed studies:

individual or group work carried out outside class time, with

guidance from tutor. Independent learning: open access and

computer language packages.

Workshops: 72 hrs

Student Centred Learning: 128 hrs

Total: 200hrs


criteria

Coursework 5,000 100%


Work placements


Course unit title Research and Statistics

Course unit code

RES101

Type of course unit


Compulsory



First




Second semester


allocated

8.0 ECTS

Name of lecturer(s) Emil Penchev


course unit

• Apply different methods for collection, organizing and

analysis of information.

• Use the methods for hypotheses testing, types of

statistical relations

• Use the methods for statistical interpretations

• Use software products as Microsoft Excel and SPSS



Face-to-face


requisites

None



Course contents • Research process and methods for information collection

• Types of research methods

• Statistical variation, normal distribution

• Statistical relations

• Hypotheses testing

• Introduction to Microsoft Excel

• Introduction to SPSS


reading

Petrov, V. and oth. Economic statistics: [Student Book]. - V.

Тarnovo : Аbagar, 2010.

Petrov, V. and oth. A statistics handbook - III. issued by. -

Svishtov : Academic issue Tsenov, 2009.

Radilov, D. and oth. Statistics - Varna: Science and economics

UE, 2010.

Staykov, R. and oth. Statistics: Theory and sum. - Varnа: VFU

Chernorizec Hrabar, 2010.

Nikolov, Georgi Nikolov . Statistics : A sum handbook. - Sofia :

University for по insurance and finance, 2010.

Lambova, M. and oth. Statistics - Varnа : Steno, 2008.

Nikolova, N. Statistics : Common theory .- 2. issued by. - Sofia:

Tempo, 2008.

Gatev, K. and oth. Statistics : Statictics methods in emperical

research. - Sofia : Paradigma, 2008.

Tsvetkov, St. Statistics research analysis of the system. - Sofia :

University issue. Economy, 2011.

Hadzhiev, V. and oth. Statistics and econometric software. -

Varna : Science and economics, 2009.

Staykov, R. and oth. Statistics methods in economy and

management. - Varna : VFU. Chernorizets Hrabar, 2008.

Karashtranova, El. Interactive education in possibilities and

statistics. Blagoevgrad : University issue. Neofit Rilski, 2010.

Petrov, V. and oth. Introduction to statistics: - 4. issued by - V.


Huck, S. (2011), Reading Statistics and Research (6th Edition)

Dowdy, Sh., Weardon, St., Chilko, D. (2005) Statistics for

Research

Stanev, St. and oth. Introduction to computer information. -

Shumen : University issue. Bishop Konstantin Preslavski, 2007.

Valova, Ir. Data base: Introduction to SQL. - Rouse : Rouse

University Angel Kanchev, 2009.

Varbanov , R and oth . Business information - Svishtov :

Academic issue Tsenov, 2008.

Аtanasova, Т. Information technologies. - Varna : Steno, 2009.

Information technologies : Word, Escel, PowerPoint. - Rouse

:Rouse University Angel Kanchev, 2009.

Еmilova, P. and oth. Information technologies. - Svishtov :


Romanski, R. and oth. Information technologies in business.. -

Sofia : Scientists union in Bulgaria, 2009.



Lectures 20 hours

Seminars 30 hours




criteria

Written Examination 2 hours 70%



Work placements


Course unit title Information Technologies

Course unit code

COM101

Type of course unit


Compulsory



First




Second semester


allocated

4.0 ECTS

Name of lecturer(s) Ertan Geldiev


course unit

• Know and apply methods for systematical planning,

usage and evaluation of information

• Work out and present their presentations through

different media

• Define operational systems

• Work with MS Office applications



Face-to-face


requisites

None



Course contents • General presentation skills

• Visual means – role, functions and design

• Multimedia in business – role, function and design

• Internet in business – role and functions

• Computer and operational systems

• MS Office applications – Word, Excel, PowerPoint


reading

Petrov, V. and oth. Economic statistics: [Student Book]. - V.


Petrov, V. and oth. A statistics handbook - III. issued by. -

Svishtov : Academic issue Tsenov, 2009.

Radilov, D. and oth. Statistics - Varna: Science and economics

UE, 2010.

Staykov, R. and oth. Statistics: Theory and sum. - Varnа: VFU

Chernorizec Hrabar, 2010.

Nikolov, Georgi Nikolov . Statistics : A sum handbook. - Sofia :

University for по insurance and finance, 2010.

Lambova, M. and oth. Statistics - Varnа : Steno, 2008.

Nikolova, N. Statistics : Common theory .- 2. issued by. - Sofia:

Tempo, 2008.

Gatev, K. and oth. Statistics : Statictics methods in emperical

research. - Sofia : Paradigma, 2008.

Tsvetkov, St. Statistics research analysis of the system. - Sofia :

University issue. Economy, 2011.

Hadzhiev, V. and oth. Statistics and econometric software. -

Varna : Science and economics, 2009.

Staykov, R. and oth. Statistics methods in economy and

management. - Varna : VFU. Chernorizets Hrabar, 2008.

Karashtranova, El. Interactive education in possibilities and

statistics. Blagoevgrad : University issue. Neofit Rilski, 2010.

Petrov, V. and oth. Introduction to statistics: - 4. issued by - V.


Huck, S. (2011), Reading Statistics and Research (6th Edition)

Dowdy, Sh., Weardon, St., Chilko, D. (2005) Statistics for

Research

Stanev, St. and oth. Introduction to computer information. -

Shumen : University issue. Bishop Konstantin Preslavski, 2007.

Valova, Ir. Data base: Introduction to SQL. - Rouse : Rouse

University Angel Kanchev, 2009.

Varbanov , R and oth . Business information - Svishtov :


Аtanasova, Т. Information technologies. - Varna : Steno, 2009.

Information technologies : Word, Escel, PowerPoint. - Rouse

:Rouse University Angel Kanchev, 2009.

Еmilova, P. and oth. Information technologies. - Svishtov :


Romanski, R. and oth. Information technologies in business.. -

Sofia : Scientists union in Bulgaria, 2009.



Lectures 10 hours

Seminars 25 hours




criteria

Written Examination 1.5 hours 50%

Course project 1500 words 50%


Work placements


Course unit title Introduction to Accounting

Course unit code

ACC101

Type of course unit


Compulsory



First




First semester


allocated

6.0 ECTS

Name of lecturer(s) Plamen Petrov


course unit

• Know and apply methods for double-entry accounting

rule

• Work out main financial statements – Balance Sheet,

Income Statement, Cash Flow Statement

• Work out bookkeeping in accounting

• Work out financial result for a given accounting period



Face-to-face


requisites

Economics and Business Environment



Course contents • Introducing the world of accounting

• Accounting in context /accounting as the basis for

business decisions/

• Balance sheet

• Income statement

• Cash flow statement

• Using accounts

• The bookkeeping base of accounting


reading

Nikolova, N (2007) Corporate finance. Siela; 9. Nenkov, D.

(2008) Finance management – hort course. UNWE

Arnold, G. (2007) Essentials of Corporate Financial

Management. London: Financial Times Prentice Hall

Brearley, R., Myers, S. and Marcus, A. (2007) Fundamentals of

Corporate Finance. New York: McGraw Hill

Bozhkov, Vasil, (2010) Managerial accounting : Course book

for professional and economic high / Vasil Bozhkov, Georgi

Iliev, Slavka Petrova . - 7. Sofia : Goreks Pres .

Durin, Stoyan and oth., Managerial accounting school aids /

Stoyan Durin, Daniela Durina . - Sofia : ForKom, 2007 .

Dushanov, Ivan, Common theory in accounting / Ivan

Dushanov . - 4. - Sofia : Romina, 2008 .

Dimitrova, Christina, Economics and business environment.

Financial characteristics : Module Book 4 / Christina Dimitrova .

- Dobrich : Asociation for helping eco and rural tourism, 2008 .

Maslarov, Svetoslav, International finance / Svetoslav Maslarov

. - Sofia : NBU, 2010 .

Мihailov, Dimitar, Financial tools / Dimitar Mihailov . - Sofia :

New Star, 2010 .

Stoimenov, Мilcho, International finance / Milcho Stoimenov .

– 2nd edition. . - Sofia : Advertisement Agency Eyes, 2008 .

Genov G., Todorov G. and oth. (2009) Introduction to

accounting, University issue – UE Varna

Genov G., Todorov G. and oth. (2009)Accounting theory,

University issue – UE - Varna

Genov G., Todorov G and oth. (2008) Collection of sums in

introduction to accounting, University issue – UE - Varna

Yoveva, I., Ivanov, St. „Introduction to accounting and finance -

IUC, 2008

Kasarova, V., Tsonchev, R., Dimitrova, R. „Financial solutions:

research and practice”, NBU, 2009

Liudmila Burdin and oth., 2011, financial accounting,

Petrov, G. and oth. „Corporate Finance”, Тrakia-M, 2007

Тodor Popov; Тeodor Sedlarski, 2012, Institutional economics:

opportunities and unused potential , UI St Kliment Ohridski

Woren Buffet, 2011, Financial account analysis. (Mery Buffet,


Andrew Chisholm – 2009, An Introduction to International

Capital Markets: Products, Strategies ..., Wiley Publishers


Sons





Eugene F. Brigham, Michael C. Ehrhardt - 2010 – Financial

management, Cengage learning

Fabozzi and Modigliani (2008), Capital Markets, Institutions and

Instruments, Prentice Hall


Learning

Robert T. Slee Private Capital Markets: Valuation,

Capitalization, and Transfer of Private .Wiley Publishers

Jae K. Shim, Joel G. Siegel – 2008, Financial management,

Barrons




Lectures 15 hours

Seminars 45 hours




criteria



Work placements


Course unit title Introduction to Finance

Course unit code

FIN101

Type of course unit


Compulsory



First




Second semester


allocated

6.0 ECTS

Name of lecturer(s) Plamen Petrov


course unit

• Know and apply methods for evaluating time value of

money

• Manage financially small enterprise by using available

resources in an optimal way

• Define the return on investments in long-term assets

• Define the risk within financial investments

• Be able to apply capital budgeting techniques

• Be able to make basic financial analysis of a company



Face-to-face


requisites

Economics and Business Environment



Course contents • Introduction to finance

• The financial system

• Time value of money

• Capital budgeting

• Financial analysis

• Loan amortization

• Long-term financing

• Short-term financing

• Leasing


reading

Nikolova, N (2007) Corporate finance. Siela; 9. Nenkov, D.

(2008) Finance management – hort course. UNWE

Arnold, G. (2007) Essentials of Corporate Financial

Management. London: Financial Times Prentice Hall

Brearley, R., Myers, S. and Marcus, A. (2007) Fundamentals of

Corporate Finance. New York: McGraw Hill

Bozhkov, Vasil, (2010) Managerial accounting : Course book

for professional and economic high / Vasil Bozhkov, Georgi

Iliev, Slavka Petrova . - 7. Sofia : Goreks Pres .

Durin, Stoyan and oth., Managerial accounting school aids /

Stoyan Durin, Daniela Durina . - Sofia : ForKom, 2007 .

Dushanov, Ivan, Common theory in accounting / Ivan

Dushanov . - 4. - Sofia : Romina, 2008 .

Dimitrova, Christina, Economics and business environment.

Financial characteristics : Module Book 4 / Christina Dimitrova .

- Dobrich : Asociation for helping eco and rural tourism, 2008 .

Maslarov, Svetoslav, International finance / Svetoslav Maslarov

. - Sofia : NBU, 2010 .

Мihailov, Dimitar, Financial tools / Dimitar Mihailov . - Sofia :

New Star, 2010 .

Stoimenov, Мilcho, International finance / Milcho Stoimenov .

– 2nd edition. . - Sofia : Advertisement Agency Eyes, 2008 .

Genov G., Todorov G. and oth. (2009) Introduction to

accounting, University issue – UE Varna

Genov G., Todorov G. and oth. (2009)Accounting theory,

University issue – UE - Varna

Genov G., Todorov G and oth. (2008) Collection of sums in

introduction to accounting, University issue – UE - Varna

Yoveva, I., Ivanov, St. „Introduction to accounting and finance -

IUC, 2008

Kasarova, V., Tsonchev, R., Dimitrova, R. „Financial solutions:

research and practice”, NBU, 2009

Liudmila Burdin and oth., 2011, financial accounting,

Petrov, G. and oth. „Corporate Finance”, Тrakia-M, 2007

Тodor Popov; Тeodor Sedlarski, 2012, Institutional economics:

opportunities and unused potential , UI St Kliment Ohridski

Woren Buffet, 2011, Financial account analysis. (Mery Buffet,


Andrew Chisholm – 2009, An Introduction to International

Capital Markets: Products, Strategies ..., Wiley Publishers


Sons





Eugene F. Brigham, Michael C. Ehrhardt - 2010 – Financial

management, Cengage learning

Fabozzi and Modigliani (2008), Capital Markets, Institutions and

Instruments, Prentice Hall


Learning

Robert T. Slee Private Capital Markets: Valuation,

Capitalization, and Transfer of Private .Wiley Publishers

Jae K. Shim, Joel G. Siegel – 2008, Financial management,

Barrons




Lectures 15 hours

Seminars 15 hours




criteria



Work placements


Course unit title Summer internship I

Course unit code

INT1

Type of course unit


Compulsory



First




Second semester


allocated

6.0 ECTS


Viktoriya Gedinach


course unit

• Have had a traineeship for at least 10 weeks

• Have improved their practical skills

• Be more motivated to study



Face-to-face


requisites

Completed all courses from the first year



Course contents • The region where the company is located

• History and location of the company

• Description and categorization of the working place

• Organizational structure of the company, the means of

communication and the company functions in practice

• Standards of performance

• Description of the department where the trainee worked

and the duties he/she performed - analysis and control of the

working process

• The way in which the student was able to put theory in to

practice

• Establishing gaps in the theoretical education

• Personal impressions and recommendation


reading

-



Consultations 30 hours

Student centred learning 370 hours



criteria

Coursework 3000 words 50% written part

50 % defence


Work placements Restaurant/Hotel


Course unit title Management

Course unit code

MAN201

Type of course unit


Compulsory



First

Year of study (if applicable) Second year



First semester


allocated

6.0 ECTS

Name of lecturer(s) Viktoriya Gedinach


course unit

• Set priority managerial goals

• Prepare analysis for the environment

• Formulate business strategies and mechanisms for their

fulfillment

• Be able to prepare an organizational structure of a

company

• Know about different management functions



Face-to-face


requisites

None



Course contents • Business organization elements

• Organizational structure

• Managerial process in business organizations

• Development of managerial thought

• Making decisions within business organizations – models

and methods

• Essence of managerial functions

• Planning

• Organizing

• Directing

• Controlling

• Organization culture


reading

1. Tony Greener, Understanding Organisations –Part I –

2010

2. Ian Pownall Effective Management Decision Making An

Introduction - 2012

3. Mullins, L. J. Management and Organisational

behaviour. Financial Times, current edition

4. Mullins, L. J. Hospitality Management and

Organisational behaviour. Pearson, current edition

5. Robbins, S., D. DeCenzo. Fundamentals of management.

Prentice Hall, current edition

6. Tony Greener, Understanding Organisations –Part II –

2010

7. Tony Greener, Understanding Organisations –Part I –

2010

8. Susan Quinn Management Basics- 2010

9. Svein Arne Jessen Project Leadership – Step by Step:

Part I A Handbook on How to Master Small-and Medium-Sized

Projects- 2010



Lectures 20 hours

Seminars 20 hours





criteria


Course work 1500-2000 words 30%


Work placements


Course unit title Human Resource Management

Course unit code

MAN202

Type of course unit


Compulsory



First




Third semester


allocated

6.0 ECTS

Name of lecturer(s) Dimitrina Kamenova


course unit

• Acquire basic knowledge, models and approaches for

human resource management

• Be able to apply technical skills connected with

selection, recruitment, analysis and evaluation of human

resources

• Have participated in a management games and have

skills for proper behaviour within an organisation

• Know about the different factors affecting the

management of human resources in the company

• Be able to prepare a strategy and a programme for

motivation of human resources



Face-to-face


requisites

Economics and Business environment

Introduction to management and tourism

Marketing and Business communications



Course contents • Introduction in human resource management theory

• Strategic human resource management

• Human resource management and the labour market

• Human resource planning

• Recruitment and selection

• Managing equality and diversity

• Learning and development

• Management development

• The employee relationship and employee rights at work

• Establishing the terms and conditions of employment

• Reward and performance management

• Employee participation and involvement

• International HRM


reading

1. Vunova-Narleva, K. (2009), -Human resources

management.

2. Koev, Y., Vunova, K. (2008) - Human resources

management in citizens’ society structure.

3. Nikolova, V., (2008) – Human resources management in

citizens’ society structure.

4. Vasileva, M., Маneva, I., Kamenova, D. (2012) Talents

management as a entrepreneurship strategy, IUC year-book, t. V,

p. 2.

5. Vladimirova, K. (2009) Human resources’ strategic

management.

6. Danailovа, I. (2009) Professional orientation and human

resources effectiveness, issued by Personal Consult.

7. Doraliiski, А. Strategic Management, 2008.

8. Ivanova, S., Kamenova, D. Entrepreneurship methods in

managerial function for human resources’ survival, IUC year-

book t. V, p. 2

9. Kamenova D. (June, 2008). Organisational skills for

consolidation of managerial capacity of citizens’ society

structure. Operative programme „Administrative capacity”.

10. Kostov ,K., Dimitrova, D., Kamenova ,D. Bulgarian

national specialty and actual methods for motivation, IUC year-

book, t. V, p. 2., 2012.

11. Peycheva, M. (2010) HRM, issued by International

management consult.

12. Penchev, D., Husein, S., Kamenova, D. (2012)

Developing sanction in role of entrepreneur method for

motivation, IUC year-book, t. V, p. 2.

13. Popov, G. (2010) Human capital in 21st c., issued by

Personal Consult.

14. Stefanov, N., Keremedchiev, N. (2009) HRM.

Theoretical and practical methods, issued by Personal Consult.

15. Stoycheva, B. Milcheva (2008), Е. issued by Informa

Intelekt.

16. Coleman Patterson Management Briefs Management and

Leadership Theory Made Simple - 2010

17. Susan Quinn, From Reactive to Proactive: High Impact

Strategic HR - 2011

18. Zorlu Senyucel Managing the Human Resource in the

21st century, 2011



Lectures 15 hours

Seminars 35 hours




criteria


Participation in management game 25%

Current assessment 25%


Work placements


Course unit title Introduction to Hospitality and Tourism

Course unit code

TOUR201

Type of course unit


Compulsory



First




Third semester


allocated

8.0 ECTS

Name of lecturer(s) Miroslava Dimitrova


course unit

• Know the theoretical and practical backgrounds of

hospitality

• Know about the hotel’s and restaurant’s daily

operations

• Gain basic knowledge in the field of hotel and

restaurant operations




Face-to-face


requisites

None



Course contents • Types of hotels and restaurants

• Proper staff behaviour

• Guest cycle – reservation, accommodation, check-in,

check-out

• Housekeeping department

• Organization of the service in the restaurant

• Main rules of service in the bar and restaurants

• Events

• Catering


reading

Recommended Reading/Learning Materials

• Walker, J. R. Introduction to hospitality. Prentice Hall,

current edition



Lectures 10 hours

Seminars 30 hours




criteria


Examination 2 hours 50%

Language of instruction English

Work placements


Course unit title Tour operations, travel agents and passenger transport

Course unit code

TOUR202

Type of course unit


Compulsory



First




Fourth semester


allocated

4.0 ECTS

Name of lecturer(s) Maya Ivanova


course unit

• Be able to prepare different types of package tours

• Be able to effectively sell package tours and other

travel products

• Be able to effectively negotiate as hotel managers with

tour operators

• Gain knowledge about different types of transport –

road, air, water and rail

• Be bale to prepare travel brochures

• Be able to work with hotel reservation systems



Face-to-face


requisites

Economics and business environment


Marketing and business communications



Course contents • Basic concepts in travel agencies operations

• Characteristics of specific services and products offered

by travel agencies

• Characteristics of tour operators

• Package tours

• Travel agents

• Legal aspects and documentation in the outgoing travel

agency

• Advertising materials – brochures, leaflets, posters,

catalogues

• Online hotel reservation systems

• Characteristics of passenger transport

• Passenger rail transport

• Passenger road transport

• Passenger air transport

• Passenger water transport

• Incoming travel agencies

• Tour operator representatives

• Tour guiding

• Legal aspects and documentation in the incoming travel

agency

• Handing with complaints

• Managing tourist flows


reading

Neshkov, М. (2007) Tour agencies and transport in tourism. UE

publication– Varna; 2. Neshkov, М. (2000) Tour operations. UE

publication– Varna; 3. IATA/UFTAA (2006) International travel

and tourism training programme. Foundation course. Montreal &

Geneva: IATA/UFTAA; 4. Lumsdon, L. M. Stephen Page (eds.)

(2003) Tourism and transport. Issues and agenda for the new

millennium. Oxford: Pergamon; 5. Syratt, G. (2003) Manual of

travel agency practice. London: Longman, 3rd ed.; 6. Yale, P.

(1995) The business of tour operations. London: Longman



Lectures 15 hours

Seminars 15 hours


PBL/CBL 5 hours




criteria



Work placements


Course unit title Hotel Operations Management

Course unit code

HSP201

Type of course unit


Compulsory



First




Fourth semester


allocated

6.0 ECTS



course unit

• Identify characteristics of various sectors of the hotel

industry

• Discuss current issues affecting hoteliers

• Identify the hierarchy of food and beverage operations

• Discuss banqueting operations, with examples of

planning for functions

• Identify legal liabilities and guest and property safety

issues

• Develop a plan for a purchase of a hotel including

selecting a property or plot, financing and start up

• Identify the characteristics of franchise agreements



Face-to-face


requisites

Introduction to hospitality




Course contents • The Hotel Industry

• Hotel departments

• Front office operations

• Housekeeping operations

• Food and Beverage operations

• Safety and Property Security

• Facility engineering and maintenance

• The general manager

• Purchasing a Hotel


reading

Kostov Е. (1997), Economics and hospitality management,

Dionis 2. Ribov М. (2003), Hospitality and restaurants, Trakia 3.

Hadzhinikolov Hr. (1996), Restaurant and hotels, Economy, 4.

Stamov S., Aleksieva Y. (1998), Hospitality: Technologies,

organization, management, Kota ООД 5. Baker, S., J. Huyton, P.

Bradly (2003) Principles of front office operations. London:

Thomson Ball, S., P. Jones, D. Kirk, A. Lockwood (2003)

Hospitality operations. A systems approach. London: Continuum

6. Hayes, David, Ninemeier Jack, Hotel Operations

Management, BH 2003 7. Hayes, D.K. & Ninemeier, J. D.

(2005) Hotel Operations Management. Pearson Prentice Hall 8.

Kappa, M., A. Nitsche, P. Schappert (1997) Managing

housekeeping operations. 2nd ed. Educational Institute of the

American Hotel and Motel Association



Lectures 15 hours

Seminars 15 hours




criteria

Written exam 100%


Work placements Hotel


Course unit title Hotel software

Course unit code COM211

Type of course unit


Compulsory



First




Fourth semester


allocated

3.0 ECTS

Name of lecturer(s) Irina Petkova


course unit

• Be able to input different types of rooms in the system

• Determine room rates

• Be able to check-in and check-out guests

• Generate financial statements from the system

• Prepare payment documents



Face-to-face


requisites




Course contents • Introduction to the system and its modules

• Creating various types of rooms

• Creating different types of rates

• Reservations - individual and group

• Check-in

• Check-out

• Payment documents

• Accounting issues

• Interaction between different departments

• Additional services


reading

Bardi, J. (2010) Hotel Front Office Management, Willey

Abbott, P., Lewry, S. (2012), Front Office, BH

O’Fallon, M., Rutherford, D. (2010), Hotel Management and

Operations, Wiley

Kotler, P., Bowen, J., Makens, J. (2009), Marketing for

Hospitality and Tourism (5th Edition), Prentice Hall ISBN-10:

0135045592\

Jones, T. (2008), Professional Management of Housekeeping

Operations, Wiley

Hayes, D., Ninemeier J. (2008), Human Resources Management

in the Hospitality Industry, Wiley

Ninemeier, J., Hayes, D. (2009), Procurement of Hospitality

Resources, Prentice Hall

Ninemeier, J. (2011), Outlines&Highlights for Discovering

Hospitality and Tourism: Worlds Greatest Industry, Cram 101

Hayes, D., Ninemeier J. (2007), Hotel Operations Management,

Prentice Hall

Ivanov, S., Zhechev, V. (2011), Marketing in hospitality,

Zangador, ISBN: 9789549278613

Stamov, S, K, Nikovska, /2009/, Organization and hotel

functioning, Matkom, Sofia,

Stamov, S., Y.Aleksieva, /2005/, Hospitality-technology,

organization, management, Plovdiv,

Todoriev, V, /2008/, Hotel operations, Matkom, Sofia

Ribov М., (2003), Hotels and restaurants, Тrakia



Seminars 15 hours




criteria

Practical exam 1 hour 100%


Work placements


Course unit title Practice: Hotel

Course unit code

HSP202

Type of course unit


Compulsory



First




Fourth semester


allocated

3.0 ECTS



course unit

• Use standard business communication to plan and

organize visits to various sectors of the hotel and catering

industry

• Understand the importance of health and safety and of

appropriate behaviour as an ambassador of the College

• Evaluate the success and relevancy of these visits

• Discuss and compare various sectors of the hotel and

catering industry

• Learn how to work in the reservation and front office

departments of the hotel

• Learn how to work in a housekeeping department of a

hotel



Face-to-face


requisites




Course contents • Nature of the industry

• Hotel reservations

• Check-in / check-out

• Visit planning strategies

• Formal/informal methods of business communication

• Evaluation techniques

• Expected behaviour and conduct

• Health and Safety issues


reading

Bardi, J. (2010) Hotel Front Office Management, Willey

Abbott, P., Lewry, S. (2012), Front Office, BH

O’Fallon, M., Rutherford, D. (2010), Hotel Management and

Operations, Wiley

Kotler, P., Bowen, J., Makens, J. (2009), Marketing for

Hospitality and Tourism (5th Edition), Prentice Hall ISBN-10:

0135045592\

Jones, T. (2008), Professional Management of Housekeeping

Operations, Wiley

Hayes, D., Ninemeier J. (2008), Human Resources Management

in the Hospitality Industry, Wiley

Ninemeier, J., Hayes, D. (2009), Procurement of Hospitality

Resources, Prentice Hall

Ninemeier, J. (2011), Outlines&Highlights for Discovering

Hospitality and Tourism: Worlds Greatest Industry, Cram 101

Hayes, D., Ninemeier J. (2007), Hotel Operations Management,

Prentice Hall

Ivanov, S., Zhechev, V. (2011), Marketing in hospitality,

Zangador, ISBN: 9789549278613

Stamov, S, К, Nikovska, /2009/, Organization and hotel

functioning , Мatkom, Sofia,

Stamov, S., Y. Аleksieva, /2005/, Hospitality-technologies,

organization, management, Plovdiv,

Todoriev, V, /2008/, Hotel Operations, Matkom, Sofia

Ribov М., (2003), Hotels and restaurants, Тrakia



Practice 25 hours




criteria

Plan/organise a visit 50%

Coursework Assignment 50%


Work placements Hotel


Course unit title Entrepreneurship

Course unit code

BUS202

Type of course unit


Optional



First




Fourth semester


allocated

5.0 ECTS



course unit

• Write a business plan

• Defend a business plan

• Know how to start their own business

• Know where to seek funding

• Use the Chicago Method to calculate company value

• Know the pitfalls of business creation



Face-to-face


requisites



Management

Human resource management and organisational behaviour

Marketing communications and marketing research



Course contents • Introduction. What is Entrepreneurship? Brief history.

• Creative Destruction-Joseph Schumpeter revisited. The

role of entrepreneurs in society’s economic development.

• The Entrepreneurial Life.

• Opportunity Recognition and Selection. Methods of

entrepreneurial analysis.

• Entrepreneurial strategies. Traditional and modern.

• Competitive advantage.

• Forms of entrepreneurship: starting a business, obtaining

somebody else’s business, team entrepreneurship,

entrepreneurial corporate management.

• Managing People.

• Social responsibility and entrepreneurial culture.

Entrepreneurial culture in Bulgaria.

• Lifecycle of an enterprise.

• Financing options and analysis. Venture Capital.

• Components of a business plan.


reading

Aydogan N (2009) Innovation Policies, Business Creation, and

Economic Development (International Studies in

Entrepreneurship) Springer

Barringer, B and Ireland (2008) Entrepreneurship ; successfully

launching new ventures 2nd Edition Pearson International

Edition

Drucker. Peter (2007) Management Challenges in the 21st

Century 2nd Edition Butterworth-Heinemann

Kuratko, Donald F. (2008) Entrepreneurship: Theory, Process

and Practice, 8th edition South Western Educational Publishing

Prahalad, C.K. and Krishnan, M.S. (2008) The New Age of

Innovation: Driving Cocreated Value Through Global Networks

MaGraw-Hill Professional

Tidd, J and Bessant J. (2009) Managing Innovation: Integrating

Technological, Market and Organizational Change 4th Edition

John Wiley & Sons

Trott, P (2008) Innovation Management and New Product

Development 4th edition Prentice Hall

Lazarov, Georgi, Introduction to entrepreneurship or practice

in real business / Georgi Lazarov . - Sofia : Galik, 2009 .

Lindner, Johannes and oth., Entrepreneurship and management

II / Johannes Lindner and oth . - Sofia : Dionis, 2008 .


III / Johannes Lindner . - Sofia : Dionis, 2009 .



Lectures 15 hours

Seminars 15 hours





criteria

Coursework-business plan with PowerPoint presentation and

defense 4000 words 100%


Work placements


Course unit title Project management

Course unit code

BUS204

Type of course unit


Compulsory



First




Fourth semester


allocated

3.0 ECTS



course unit

• Selection of business project

• Evaluation of the new product or service

• Analysis of the business environment

• Analysis of the available resources

• Analysis of the institutions

• Creating a project plan. Operational project plans.

• Managing the project

• Closing the project



Face-to-face


requisites



Management



Course contents • Define the characteristics of a project

• Roles and responsibilities of project team members

• Statement of work

• Work breakdown structure

• Task-flow network

• Gantt charts


reading

Aydogan N (2009) Innovation Policies, Business Creation, and

Economic Development (International Studies in

Entrepreneurship) Springer

Barringer, B and Ireland (2008) Entrepreneurship ; successfully

launching new ventures 2nd Edition Pearson International

Edition

Drucker. Peter (2007) Management Challenges in the 21st

Century 2nd Edition Butterworth-Heinemann

Kuratko, Donald F. (2008) Entrepreneurship: Theory, Process

and Practice, 8th edition South Western Educational Publishing

Prahalad, C.K. and Krishnan, M.S. (2008) The New Age of

Innovation: Driving Cocreated Value Through Global Networks

MaGraw-Hill Professional

Tidd, J and Bessant J. (2009) Managing Innovation: Integrating

Technological, Market and Organizational Change 4th Edition

John Wiley & Sons

Trott, P (2008) Innovation Management and New Product

Development 4th edition Prentice Hall

Lazarov, Georgi, Introduction to entrepreneurship or practice

in real business / Georgi Lazarov . - Sofia : Galik, 2009 .


II / Johannes Lindner and oth . - Sofia : Dionis, 2008 .


III / Johannes Lindner . - Sofia : Dionis, 2009 .



Seminars 15 hours





criteria

Coursework (preparation of a project for EU programmes) 2000

words 100%


Work placements


Course unit title International hotels development and management

Course unit code

HSP203

Type of course unit


Optional



First




Fourth semester


allocated

4.0 ECTS



course unit

• Know the phases in developing new hotel in an

international environment

• Identify the ways for expanding or joining a hotel chain

• Know about cultural differences and human resource

management in a multicultural environment

• Be able to manage hotel operations in a multicultural

environment

• Be able to market the hotel in an international

environment



Face-to-face


requisites



Hotel operations management




Course contents • Introduction to international hotel development and

management – hotel chains and globalisation

• Political aspects of international tourism

• Financing international investment projects in hotel

industry

• Hotel chains

• Developing a project for a new hotel abroad

• International contracts – management contracts,

franchising, marketing consortia, joint ventures

• International human resource management

• International hotel operations management

• International hotel standards and classifications

• International hotel marketing management


reading

Gee, C. (2008) International hotels development and

management. Educational Institute of American Hotel and

Lodging Association

Economics of strategy : International student version / David

Besanko et al . - 5. ed. . - Hoboken, NJ : John Wiley and Sons,

2010 .

Johnson, Gerry et al., Exploring corporate strategy / Gerry

Johnson, Kevan Scholes, Richard Whittington . - 8. ed. . -

Harlow et al. : FT Prentice Hall, 2008 .

Davidkov, Tsvetan, Values for enrichment: Entrepreneurs in

Bulgaria during the period 1991-2004/ Tsvetan Davidkov . -

Sofia : University Issue St. Kliment Ohridski, 2010 .

Lazarov, Georgi, (2009) Introduction to entrepreneurship or

practice in real business Sofia.

Lindner, Johannes and oth., (2008) Entrepreneurship and

management II / Johannes Lindner and oth . - Sofia: Dionis.

Lindner, Johannes and oth., (2009) Entrepreneurship and

management III / Johannes Lindner and oth . - Sofia: Dionis.



Lectures 15 hours

Seminars 15 hours




criteria

Written assignments with PowerPoint presentations 2 written

group assignments 1500-2000 words each 50% (25% each

written assignment)



Work placements


Course unit title Business Planning

Course unit code

BUS203

Type of course unit


Optional



First




Fourth semester


allocated

5.0 ECTS

Name of lecturer(s) Robert Stevenson


course unit

• Write a business plan

• Defend a business plan

• Know how to start their own business

• Know where to seek funding

• Know the pitfalls of business planning



Face-to-face


requisites



Management

Human resource management and organisational behaviour

Marketing communications and marketing research



Course contents • Analysis of the external environment

• Analysis of the internal environment

• SWOT analysis and confrontation matrix

• Setting goals and objectives

• Strategies

• Marketing plan

• Financial plan

• Human resource plan

• Operations plan

• Control


reading

Economics of strategy : International student version / David

Besanko et al . - 5. ed. . - Hoboken, NJ : John Wiley and Sons,

2010 .

Johnson, Gerry et al., Exploring corporate strategy / Gerry

Johnson, Kevan Scholes, Richard Whittington . - 8. ed. . -

Harlow et al. : FT Prentice Hall, 2008 .

Davidkov, Tsvetan, Values of enrichment: Contractors in

Bulgaria in the period 1991-2004 / Tsvetan Davidkov . - Sofia :

University issiue St. Climent Ohridski, 2010 .

Lazarov, Georgi, (2009) Introduction to entrepreneurship or

practice of real business Sofia .


2 / Johannes Lindner and oth . - Sofia : Dionis, 2008 .

Lindner, Johannes and oth., Entrepreneurship and

management3 / Johannes Lindner and oth . - Sofia : Dionis, 2009

Мarinov, Georgi, Economics and competitive power of

entrepreneurship activity : Тheoretical and applied aspects /

Georgi Мarinov, Mladen Velev, Оlga Geraskova . - Sofia :

Entrepreneurship and Management Institute and oth., 2008 .

Commercial Law



Lectures 15 hours

Seminars 15 hours





criteria

Coursework-business plan with PowerPoint presentation and

defence 4000 words 100%


Work placements


Course unit title Summer internship II

Course unit code

INT2

Type of course unit


Compulsory



First




Fourth semester


allocated

6.0 ECTS


Viktoriya Gedinach


course unit

• Have had a traineeship for at least 10 weeks

• Have improved their practical skills




Face-to-face


requisites

Completed all courses from the first and second year



Course contents • Analysis of the macro environment

• Analysis of the hospitality industry

• History, location and mission of the company

• Analysis of the company’s microenvironment

• Internal environment of the company

• SWOT analysis

• Departments where the trainee worked and the duties

he/she performed

• The way in which the student was able to put theory into

practice

• Establishing gaps in the theoretical education;

• Recommendation


reading

-







criteria

Coursework 3000 words 50% written part

50 % defense


Work placements Hotel/Restaurant


Course unit title Alternative tourism

Course unit code

TOUR301

Type of course unit


Compulsory



First

Year of study (if applicable) Third year



Fifth semester


allocated

4.0 ECTS



course unit

• Be able to identify the special interest travel motives

• Be able to prepare special interest tours

• Be able to prepare promotional materials (leaflets) for

special interest tours

• Know about the different types of special interest

tourism and their characteristics



Face-to-face


requisites




Course contents • Conceptual framework of studying alternative and

special interest tourism

• Alternative tourism and sustainable development

• Cultural tourism

• Religious tourism

• Heritage tourism

• Eco- and rural tourism

• Sports / golf tourism

• Adventure and extreme tourism

• Wine and beer tourism

• Culinary tourism

• Medical tourism


reading

Raychevski St. Synagogues and cultural heritage of Jews in

Bulagria. Issued by National museum of Bulgarian book, Sofia,

2009.

Acad. Gaidarski Tsv. Тhracian chronicles, issued by Foundation

the town, Sofia 2010.

Team cultural tourism – the future of Bulgaria, UE – Varna,

2010.

Stamov, S., Nikovska, K. (2011), Specialized kinds tourism, I

and II part, Kota

Robinson, P., S. Heitmann, P. Dieke (eds). (2011). Research

themes for tourism. Wallingford: CAB International;

Croce, E.&Perri, G. (2010), Food and Wine Tourism, CABI

Tourism Texts ISBN-10: 1845936612

Frenzel F., Koens K., Steinbrink, M. (2012), Slum Tourism:

Poverty, Power and Ethics, Contemporary Geographies of

leisure, tourism and mobility, Routledge, ISBN-10: 0415698782

Sharpley, R., Stone, P. (2009), The Darker Side of Travel: The

Theory and Practice of Dark Tourism (Aspects of Tourism),

Channel View Publications, ISBN-10: 1845411145

Stausberg, M. (2010), Religion and Tourism: Crossroads,

Destinations and Encounters, Routledge ISBN-10: 0415549329

Diamond, J. (2009), Around the World in 80 Lays: Adventure in

sex travel, Skyhorse Publishing, ISBN-10: 1602392870

Wright, K. (2008), Christian Travel Planner, Thomas Nelson

ISBN-10: 1401603742

Helms, H. (2007), Top Secret Tourism: Your Travel Guide to

Germ Warfare Laboratories, Clandestine Aircraft Bases and

Other Places in the United States You're Not Supposed to Know

About, Feral House ISBN-10: 1932595236

Dimitrova, М., Hristova, L. (2004), Untraditional tourism,

Avangard Prima

Kostov Е. Religious tourism in Bulgaria: yesterday, today and

tomorrow 2000 Sofia, Issued by “Litse”;

Kostov, Е. Culture tourism, 2001 Sofia University publication

“Stopanstvo”

Douglas, N., N. Douglas, R. Derrett (2002) Special Interest

Tourism. John Wiley and Sons



Lectures 15 hours

Seminars 15 hours




criteria

Written assignment with PowerPoint presentation 4000-4500

words 50%

Written exam 50%


Work placements

Course unit title Special interest tourism 1 and 2

Course unit code TOUR302, TOUR303, TOUR304, TOUR305, TOUR306,

TOUR307, TOUR308

Type of course unit


Optional



First




Fifth semester


allocated

3.0 ECTS

Name of lecturer(s) Stanislav Ivanov, Miroslava Dimitrova, Rumen Nikolov, Krasen

Rusev


course unit

Learn about the various issues related to the specific special

interest tourism

Identify the stakeholders

Be able to prepare products related to the specific type of

special interest tourism



Face-to-face


requisites

Introduction to tourism



n/a

Course contents Students select 2 of the following types of tourism:

Eco and rural tourism

Golf tourism

Cultural tourism

Business tourism

Adventure tourism

SPA and Wellness tourism

Gambling tourism

For each type of tourism the subject includes the following

topics:

Tourist resources

Tourism demand

Tourism supply

Tourist products

Stakeholders

Tourism impacts

Sustainability issues


reading

Academic articles from Annals of Tourism Research, Tourism

Management, European Journal of Tourism Research, Journal of

Travel Research, etc.



Lectures and seminars 20 hours




criteria

Assignment 3000 words 100%


Work placements n/a


Course unit title F&B Management

Course unit code

HSP301

Type of course unit


Compulsory



First




Fifth semester


allocated

10.0 ECTS



course unit

1. Assess and propose responses to changes in

government policy / legislation as they affect operational issues

within food and beverage departments both in general and as

they relate to current debates..

2. Assess and evaluate current issues which are

influencing types of food and beverage provision and consumer

demand and managerial responses to them;

3. Assess and evaluate the application of a systems

approach to the management of food and beverage in the

control of resources and their efficient and effective operation

in the achievement of outputs;

4. Analyse and discuss the consumer product relationship

as a process in order to understand and effect its successful

development and adaptation;

5. Evaluate techniques of measuring and appraising the

performance of food and beverage operations and consider and

apply approaches to strategic decision making;

6. Evaluate the role of planning, implementation and

management of food and beverage provision within the

different sectors of the hospitality industry.



Face-to-face


requisites

Introduction to Hospitality



Course contents

• Characteristics of the industry which influence the

manner in which food and beverage operations are managed, e.g.

“the nature of the industry”, casualisation, labour issues,

customer perceptions, quality issues

• The application of systems thinking to the management

of food and beverage within two distinct dimensions. i.e. design,

planning, control and the management of operating systems

within a food and beverage provision. e.g. the importance of the

menu and wine list as a marketing tool and the implications of

the use of this point of sale

• The importance of developing a consumer-product

relationship as dynamic, organic and continuous. e.g. trends and

developments that influence dining out to an increasingly more

aware and discerning customer

• The appraisal of a food and beverage operation to involve

individual consideration of a range of operational variables and

the consideration of the operation as a whole in order to provide

a basis for making strategic management decisions

• The determination of elements that are central to the

management of Human Resources in service


reading

Ninemeier, J. (2010), Management of Food and Beverage

Operations, Educational Institute of the American Hotel Motel

Associ., 5th edition ISBN-13: 978-0866123440

Foskett, D. et al (2011), Food and Beverage Management,

Goodfellow Publishers, 3th edition

Bernard D., Lockwood, A. (2012), Food and Beverage

Management, BH, 5th edition, ISBN-10: 0080966705

Ninemeier, J. (2010), Management of Food and Beverage

Operations, Educational Institute of the American Hotel Motel

Associ., 5th edition ISBN-13: 978-0866123440

Kotas,R., Jayawardena, C. (2010), Profitable Food and

Management, Hodder&Stoughton

Arduser, L., Brown, D. (2004), The Waiter & Waitress and

Waitstaff Training Handbook: A Complete Guide to the Proper

Steps in Service for Food & Beverage Employees, Atlantic

Publishing Group, ISBN-10: 0910627479

Hickey, P. J., R. F. Cichy (2005) Managing Service in Food and

Beverage Operations. 3rd ed., American Hotel and Lodging

Educational Institute

Тodorov, D. (2010), Restaurants, Мatkom

Ribov (2007), Restaurants and hospitality, Тrakia М



Lectures 30 hours

Seminars 30 hours



Total 190 hours


criteria

Written examination

Organizing a party


Work placements Restaurant


Course unit title Managing Special Event in the Hotel

Course unit code

HSP303

Type of course unit


Compulsory



First




Fifth semester


allocated

10.0 ECTS



course unit

• Produce an outline plan of an event, using sound

financial and marketing strategies

• Within a team, present the event plan to a ‘Board of

Directors’ for consideration

• Within a team, market and plan for the chosen even

• Work within a team to realise and manage an event

• Produce an individual evaluation of the success of the

event and their own role, making valid recommendations for

improvement



Face-to-face


requisites




Course contents • Client group and marketing strategies

• Financial Planning and cost controls

• Business Communication and presentation skills

• Problem Solving

• Type of Function and Service Style

• Work Schedules, time management and menu planning

• Facility, skills and equipment analysis


reading

Anderson J. L. (2010) Event Management Simplified.

Bloomington: AuthorHouse

Raj R, Walters P. and Rashid T. (2009) Events Management: An

Integrated and Practical Approach.London: Sage Publications

Ltd.

Chaturvedi A. (2009) Event Management: A Professional and

Development Approach. New Delhi: Global India Publication

Pvt Ltd.

Jordan L. et al. eds., (2011) Sports Event Management: The

Caribbean Experience.Farnham: Ashgate Publishing Ltd.

Kilkenny S. (2011) The Complete Guide to Successful Event

Planning. 2nd Ed. Ocala: Atlantic Publishing Group, Inc.

Rogers T. (2013) Conferences and Conventions: A Global

Industry, Tailor&Francis, 3th edition

Davidson R. & Rogers T. (2012) Study Guide for Marketing

Destinations and Venues for Conferences, Conventions and

Business Events, Cram 101

Bowdin, G., J. Allen, W. O’Toole, R. Harris, I. McDonnell

(2010) Events Management. 3nd ed., Oxford: Butterworth-

Heinemann

Allen, J. (2009), Event Planning, 2th edition, John Wiley &

Sons

Goldblat, D. (2006), Special events, Roy Communication

Nelson R. (2004) Current Issues in Convention and Exhibition

Facility Development.New York: The Haworth Hospitality Press

Dimitrova, M., Hristova , L. (2004), Untraditional tourism,

Avangard Prima



Lectures 15 hours

Seminars 15 hours




criteria

Presentation of Event 15 minutes 25%

Contribution to the Event 25%

Written Evaluation 25%

Professionalism 25%


Work placements


Course unit title Applied Project

Course unit code

BUS519

Type of course unit


Optional



First




Fifth semester


allocated

10.0 ECTS

Name of lecturer(s) Miroslava Dimitrova (Module leader)

Stanislav Ivanov

Maya Ivanova

Irena Pencheva

Robert Stevenson


course unit

On completion of this module, the student should be able to:

• Examine and assess industry based operational issues

and/or problems, or entrepreneurial initiatives;

• Evaluate political and business factors influencing

specific issues, problems, or entrepreneurial activities;

• Plan, initiate and progress a team based project

following set criteria, and within a given timescale;

• Apply theoretical principles to business practice

formally present group findings and recommendations to staff

and industry representatives

• Effectively demonstrate individual learning

development, interactions and contributions to team based

activities;

• Effectively demonstrate a range of transferable skills

including liaison with industry representatives;

• Critically reflect upon and evaluate their approaches to

project planning and implementation, and the learning process

involved



Face-to-face


requisites

None



Course contents • Operational practices, procedures and initiatives

considered and undertaken in the Hospitality, Tourism or Events

industries including problems that arise as a result of direct and

indirect influences

• Entrepreneurial initiatives considered by small, medium

and large enterprises

• Business factors which influence operational

management decisions including issues relating to marketing,

financial demands, the management of personnel, facilities and

legislation

• Ethical, sustainability and risk management issues

• Individual and team development incorporating

transferable and organisational skills

• Formal presentations of findings and recommendations

including oral, visual and written formats

• Reflective and self analytical skills


reading

Required reading:

Bryman, A and Bell, E. (2007) Business Research Methods, 2nd

edition, Oxford University Press, Oxford

Burke, R., (2003) Project Management, 4th edition, John Wiley

and Sons Ltd.

Markham C, (2000) How to be Your Own Management

Consultant: Consulting Tools and Techniques, Kogan Page

Teare, R. (Ed.) (Latest Edition) Managing Projects in Hospitality

Organisations. Cassell. London

Wickham P.A., Wickham, and L Cope, M (2008) The Severn

Seas of Consulting; the Definitive Guide to the Consultancy

Process, 2nd edition, Prentice Hall

Recommended reading:

Subject-specific material supported by key Masters texts in

Tourism, Hospitality and Events Management as appropriate to

each project.



Lectures 15 hours





criteria

Group Presentation 50%

Individual Report 50%


Work placements


Course unit title Strategic Management

Course unit code

MAN311

Type of course unit


Compulsory



First




Sixth semester


allocated

10.0 ECTS

Name of lecturer(s)


course unit

• Describe the strategy process, and provide a critical

evaluation of different approaches to strategy

• Critically evaluate the business models of various

organizations and discuss the appropriateness of their

approaches to strategy

• Distinguish between external and internal analysis, and

how they are used in the strategy process

• Evaluate a range of strategies at the business, corporate

and global level

• Critically evaluate the main factors and requirements

for the successful implementation of new strategies, innovation

and change

• Select and apply appropriate strategic management

tools and techniques to analysis business problems and issues

and be able to evaluate the implications from such an

application



Face-to-face


requisites

None



Course contents • The strategy process and strategy creation

• Visions, missions and business models

• Strategic thinking and environmental influences: industry

analysis

• Resource-led strategy

• Competitive advantage and its sustainability

• Business level strategy: differentiation or cost leadership

• Corporate level strategy: integration or diversification

• Corporate performance, governance and business ethics

• Managing change: power and politics and leadership

• Managing change: culture


reading

Quinn, R. E., S. R. Faerman, M. P. Thompson, M. R. McGrath,

L. S. St. Clair (2007) Becoming a master manager. A competing

values approach. 4th ed., Hoboken, New Jersey: John Wiley and

Sons;

Semerdzhiev, Tsv. Strategy: environment, resources,

characteristics, planning. Sofia, Klasika i stil, 2007 г.

Johnson, G., K. Scholes, R. Whittington Exploring corporate

strategy. 7th ed., Harlow: FT-Prentice

Hall, Jim Rowe Studying Strategy © 2008

Neil Ritson, Strategic management, 2009



Lectures 15 hours


Seminars 15 hours

PBL/CBL 15 hours


Total 125 hours


criteria

Written exam – 100%


Work placements


Course unit title Dissertation

Course unit code

DPD

Type of course unit


Compulsory



First




Fifth and Sixth semester


allocated

10.0 ECTS

Name of lecturer(s)


course unit

1. Critically discuss the nature, types and processes of

academic research;

2. Implement all stages of the research process and

demonstrate awareness of the pitfalls in research designing;

3. Discuss how original contributions to knowledge are

progressed;

4. Demonstrate expertise in the area researched;

5. Demonstrate enhanced approaches and skills in critical

analysis, synthesis and evaluation;

6. Work independently in designing and executing a

research project.



Face-to-face


requisites

Completed all modules from previous 5 semesters



Course contents

Specific research topic.


reading

Bell, J. (11993) Doing Your Research Project, Open University

Press.

Black, T.R. (1993) Evaluating Social Science Research, Sage.

Schutt, R.K. (1995) Investigating the Social World, Pine Forge.



Supervisory meetings > 3 hours

(on-going supervision is given to each individual student by an

appointed supervisor, specific to the dissertation research topic

and research method(s) in question; students are given a

dissertation handbook and required to attend a minimum number

of tutorials with their supervisor).

SCL < 300 hours.


criteria

One written thesis 12-14000 words 100%


Work placements


Course unit title Enterprise project

Course unit code

DPE

Type of course unit


Compulsory



First




Fifth and Sixth semester


allocated

10.0 ECTS

Name of lecturer(s)


course unit

• Evaluate a market and cost and plan the production or

delivery of a good or service;

• Research the demand for the good or service through a

thorough market study;

• Consider innovation protection and other legal aspects

of the enterprise process;

• Construct a business plan; establish a location for

development and locate finance for the enterprise;

• Demonstrate expertise in the area researched;

• Independently determine and evaluate sources of help,

and discuss the enterprise with support agencies



Face-to-face


requisites

All compulsory Level 2 modules



Course contents

Specific research topic


reading

Required Reading

Barrow, C, Burke, G, Molian, D, Brown, R. (2005) Enterprise

Development. Thompson Learning.

Bridge, S, O’Neill, K, Cromie, S. (2003) Understanding

Enterprise, Entrepreneurship and Small Business, (2nd edition),

Palgrave MacMillan.

Wickham, PA, (2004) Strategic Entrepreneurship. (3rd

edition), Financial Times/Prentice Hall.

Recommended Reading

Barrow, C. (2006) The Complete Small Business Guide. (8th

edition) Capstone

Burns, P (2006). Entrepreneurship and Small Business. (2nd

edition) MacMillan

Williams, S. (2009) Business Start-up, (21st edition,),

Financial Times/Prentice Hall



Workshops 12 hours

Tutorials 5 hours

Student-centred learning 383 hours


criteria

Enterprise Project 13,000 words 100%


Work placements

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