MARKETING APPLICATIONS

& PRACTICES

RETAIL MARKETING

LIFESTYLE

GROUP MEMBERS

NAME ROLL No

HARSH PANDEY 39

SHRUTIKA PATIL 42

RUPESH PENDEKAR 43

NIDHIN PILLAI 44

PRATIK PRAJAPATI 45

VAIBHAV PUSLEKAR 46

STARTUP

Lifestyle International (P) Ltd, part of the prestigious Dubai based Landmark Group, started its operations in India with the launch of the first Lifestyle store in Chennai in 1999.

No. OF OUTLETS

At present, the group has 33 Lifestyle outlets, 15 Home Centres and 72 Max outlets across India.

Advertising & Marketing Strategies 4 P’sPRODUCT

• GARMENTS ,FABRICS, YARNS & ACCESSORIES

• SPORTS AND SPORTS GOODS• LAUGAGE, BAGS, WALLETS & BELTS • WATCHES & CLOCKS• STATIONERY & GREETING CARDS • OPTICAL PRODUCTS • BEAUTY PRODUCTS • PERFUMES • HOME APPLIANCES • JEWELLERY OUTLETS • FOOTWEARS

GARMENTS

PLACE• AHMEDABAD• BHOPAL• CHANDIGARH• CHENNAI• COIMBATORE• DELHI• GHAZIABAD• GURGAON • HYDERABAD• JAIPUR• KANPUR

• LUDHIANA• MANGALORE• MUMBAI• NAGPUR• NOIDA• PUNE• VIJAYWADA• SURAT

MUMBAI

• INORBIT MALL, MALAD WEST

• OBEROI MALL, GOREGAON

• PHOENIX MARKET CITY, KURLA

• PHEONIX MILL COMPOUND, LOWERPAREL

• R – CITY MALL GHATKOPAR • RUNWAL ARCADE, MULUND

PRICE

Competitive PricingBest in the marketAffordableGreat Discounts

PROMOTION

Exchange OffersOnline AdvertisementsSocial Network integrationHoardings & BannersCoupons

WEBSITE

GROWTH

The company has been growing in India on an average 30 percent in the last four-five years.

It closed the calendar year 2012 with a turnover of Rs 3,000 crore from Rs 2,500 crore in the previous year.

SPACE

• The retail outlet is spread over 3 million sq ft.

LAYOUT LIFESTYLE

CLOTHINGFootwear, handbags,

TravelBEAUTY & FASHION CHILDREN HOME Centre

WOMEN

MEN

CHILDREN

MEN

WOMEN

CHILDRENBAGS

TRAVELS

WATCHESPENS

SUNGLASSESJEWELLERY

ACCESSORIESBEAUTY

APPAREL

TOYS

SCHOOL & STATIONERY

Furniture

Soft furnishes

Home wareAccessories

Visual Merchandising

Brands

CUSTOMER SERVICE

1. Online Shopping Experience

 2. Living up to an established Quality of Service

 3. More customer convenience

4. Employee Coaching

5.Member Benefit program

LOYALTY PROGRAMS

The Landmark Group's commitment to enhancing the relationship with the customers across various brands.

With a 'customer first' focus, the programmes have achieved leadership status in the retail segment - confirmed by a large member base and active redemption of rewards.

Landmark Loyalty Programmes offer a world of privileges to its members from added value, savings and rewards to an enriched customer experience with Landmark Group and its brands.

Contd….

The Inner Circle (TIC) is an exclusive customer loyalty programme offered by the Landmark Group in India.