marketing assignment ppt
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Marketing Assignment
Vision
Sustain ITC's position as one of India's most valuable corporations through world class
performance, creating growing value for the Indian economy and the Company's
stakeholders
Mission
To enhance the wealth generating capability of the enterprise in a globalizing environment,
delivering superior and sustainable stakeholder value
Goals
ITC’s corporate strategies are : • Create multiple drivers of growth by developing a portfolio of world class
businesses that best matches organizational capability with opportunities in domestic and export markets.
• Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri-Business and Information Technology.
• Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality.
• Ensure that each of its businesses is world class and internationally competitive. • Enhance the competitive power of the portfolio through synergies derived by
blending the diverse skills and capabilities residing in ITC’s various businesses. • Create distributed leadership within the organization by nurturing talented and
focused top management teams for each of the businesses. • Continuously strengthen and refine Corporate Governance processes and systems
to catalyze the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability.
Product Portfolio FMCG
Hotels Paperboards, Paper & Packaging
Agri-Business Information Technology
Branded Packaged Foods Biscuits, Staples, Snacks, Confectionary, Ready to Eat &
Noodles
Education & Stationery
Lifestyle Retailing
Safety Matches & Incense Sticks
Personal Care Products
Hotels & Tourism
Paperboards, Paper and Packaging
Agri-Business-Leaf Tobacco, Agri-Commodities
In FMCG, ITC has a strong presence in: • Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium, Gold Flake Super
Star, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular, Citric Twist, Mild & Ultra Mild), 555, Benson & Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake.
• Foods: (Kitchens of India, Aashirvaad, Mint-O, Sunfeast, Candyman, Bingo, Yippee, Sunfeast Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack Foods).
• Apparel: Wills Lifestyle and John Players brands. • Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands of
products in perfumes, hair-care and skincare). • Stationery: (Classmate and PaperKraft brands). • Safety Matches and Agarbattis: Ship, iKno, Mangaldeep, Aim brands. Other businesses include: • Hotels: ITC's hotels (under brands including WelcomHotel) have evolved into being India's
second largest hotel chain with over 80 hotels throughout the country. ITC is also the exclusive franchise in India of two brands owned by Sheraton International Inc.- The Luxury Collection and Sheraton which ITC uses in association with its own brands in the luxury 5 star segment. Brands in the hospitality sector owned and operated by its subsidiaries include Fortune and WelcomeHeritage brands.
• Paperboard, Specialty Paper, Graphic and other Paper. • Packaging and Printing for diverse international and Indian clientele. • Infotech (through its fully owned subsidiary ITC Infotech India Limited which is a SEI CMM
Level 5 company).
ITC’s Distribution Channel
Deepest Penetration Possible
Features
• Its distribution reach is one of the largest in India – the FMCG business has a retail network over 2 million retailers in the country, ranging from premium outlets in the metros to small shops in the interiors of rural India.
• India, Americas, Europe, Middle East, Asia Pacific, Africa
• Transportation-Uses Delivery Vans, Rickshaws, Cycles, Autos
• Distributors are selected based on – Infrastructures, Delivery Vans, Warehouse, Sales Force
– Population based (1 distributor per 20-25 thousand)
Thank You