Digital MArketing: Tools to Get Started

THANK YOU TO OUR

THANK YOU TO OURPARTNERS

DIGITAL MARKETINGAT EVERY STAGE OF GROWTHGeorges Abi Aad

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@Georges_AbiAad_@georgesabiaadme@georgesabiaad.com+961 76 450 260

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3 LESSONS FROM TODAYEVERYTHING IS CONTENT AND CONTENT IS EVERYTHING

MARKETING MATTERS AT ALL STAGES

ITS ALL ABOUT THAT USER DATABASE

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IDEA TO EARLY STAGEEMBRYO1

- Put it in words7

3 MAIN OBSTACLESIDEA TO EARLY STAGE

TIME: Marketing can wait. I need a product to sell first.

MONEY: I cant afford to waste resources, especially with no ROI

KNOWLEDGE: Ill till open a Facebook page and Twitter account but I really dont know what to do with them.

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ACTUALLYIDEA TO EARLY STAGE

TIME: Even the process of making the product can be turned into content. Involve everyone.

DATA: An early user base will be invaluable to you very soon.

KNOWLEDGE: Dont do it perfectly. Just do it. (Sorry)

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WHERE DO I START?IDEA TO EARLY STAGE

OWNERSHIP: Name someone responsible, let them coordinate with the rest.

READ UP: Youve seen most of it, just get some tools and start.

LEARN: Your audience behavior will tell you what to do. Just do.

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PRE-LAUNCHMESSY BABY2

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3 MAIN OBSTACLESPRE-LAUNCH

PRIORITY: Were so close to the deadline, were all going to die.

MONEY: Im channeling all of my resources into software, we already delayed the launch once.

TALENT: Good talent is expensive, cheap talent is bad.

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ACTUALLY

FOLLOWERS: If youve already started, you have a community to excite.

DRUMROLL: You have to get people talking about you before you launch.

TIME: Its easier to get people hooked when the launch is close.

PRE-LAUNCH

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WHERE DO I START?

HIRE: Interns, consultants, freelancers, agencies

AMPLIFY: Incentivize your existing audience with rewards.

Communities: Find communities of people who would be interested and draw them in.

PRE-LAUNCH

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POST-LAUNCHFIRST STEPS3

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3 MAIN OBSTACLESPOST-LAUNCH

CALCULATING ROI: Now that Im selling, how do I know if Im selling right?

FINDING TALENT: I can afford it. Now I need to find it.

RECRUITNG USERS: The biggest priority of any platform.

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ACTUALLYPOST-LAUNCH

ROI: Analytics are your friends.

HISTORY: If youve been marketing it right, your product already has an excited user base waiting to test it.

FINDING TALENT: The ecosystem is young and senior talent is scarce.

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WHERE DO I START?POST-LAUNCH

SET GOALS: Not just online, but on your website, too.

MAKE TALENT: Hire a young genius with no experience and train them. Thank me later.

AMPLIFY: You already have a huge community. Flood them with love and theyll get you the other users.

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@Georges_AbiAad_@georgesabiaadme@georgesabiaad.com+961 76 450 260

THANK YOU

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