marketing behind the arch
DESCRIPTION
A presentation discussing HiretheWorld's view on using customer data and analytics for market validation.TRANSCRIPT
Marketing “Behind the Arch”CEO – Terry Beech
Venture Connection
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The Social Network for Online Work
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Start Up Marketing Myths
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TIME
Utilization of Company Resources
DevelopmentMarketing
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Marketing Before the Arch
• Everything before the Arch is simply a Hypothesis (Note: startup company = hypothesis)
– Unique Value Proposition– Product Features– Target Customer– Distribution Channels– Price etc.
**The secret to solving product/market fit in startups is to learn this information as quickly and as cheaply as possible.**
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What happens before and after the arch?
Hypothesis Customer Feedback Loop
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Hypothesis Testing is Heavy on Analytics Post Arch
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Happy Saturday! Let’s keep in touch
Call us anytime: 1-888-771-9675 Follow me: @terrybeech Read the blog: terrybeech.com
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How Design Contests Work:
1. Define Need and Budget2. Designers Submit Ideas3. Collaborative Feedback4. Pick your favorite
**Design Contests average 100+ Designs for a few hundred dollars
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The World’s Best Graphic Design
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HiretheWorld has produced over 50,000+ Logos, websites, book covers and more!