marketing big on a small budget
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MARKETING BIG ON A SMALL BUDGET: KNOW YOUR C’S
Presented by Sharina Smith
Senior Director of Marketing & Communications
Southwest Baptist University
HOW MUCH BUDGET IS ENOUGH?
Just a little more!
No marketing director feels he or she has enough budget to get the job done!
THE FOUR P’S OF MARKETING
THE FOUR P’S OF MARKETING
Product (or Service)PricePlace (or Distribution)Promotion
THE FOUR C’S OF INTEGRATED MARKETINGCOMMUNICATIONS
THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION
ConsumerCostConvenienceCommunication
THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION
Consumer Cost Convenience Communication
Product (or Service)
Price Place (or
Distribution) Promotion
THE FOUR P’S OF MARKETING
MARKETING BIG ON A SMALL BUDGET MEANS YOU MUST KNOW YOUR C’S
ConsumerCostConvenienceCommunication
CASE STUDIES: FEDEX & FREDDIE’S PIZZA
FEDEX : GLOBAL SHIPPING COMPANY
FREDDIE’S PIZZA : NEIGHBORHOOD PIZZA RESTAURANT IN NEW JERSEY
FEDEX: FOUR P’S OF MARKETING
Product (or Service)PricePlace (or Distribution)Promotion
FEDEX: THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION
Consumer Cost Convenience Communication
Product (or Service)
Price Place (or
Distribution) Promotion
THE FOUR P’S OF MARKETING
FREDDIE’S PIZZA: FOUR P’S OF MARKETINGProduct (or Service)PricePlace (or Distribution)Promotion
FREDIIE’S PIZZA: THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION
ConsumerCostConvenienceCommunication
Product (or Service)
Price Place (or
Distribution) Promotion
THE FOUR P’S OF MARKETING
SO, HOW DO YOU MARKET BIG ON A SMALL BUDGET?
FIRST, CONSIDER THE FOUR C’S OF IMC
THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION
ConsumerCostConvenienceCommunication
1. CONSUMERWho is your potential customer?
2. COSTHow much should your product (or service) cost to attract consumers and pay your bills?
3. CONVENIENCEHow convenient is your product (or service) for your potential consumer?
4. COMMUNICATIONHow will you tell your best potential customer about the cost and convenience of your product and service?
VIDEO from www.SocialMediaEnergy.com
SO, IS SOCIAL MEDIA THE ANSWER TO MARKETING BIG ON A SMALL BUDGET?
SOCIAL MEDIA IS THE ANSWER ONLY IF IT FITS THE FOUR C’S OF INTEGRATED MARKETING COMMUNICATION FOR YOUR COMPANY!
MARKETING BIG ON A SMALL BUDGET MEANS YOU MUST KNOW YOUR C’S
ConsumerCostConvenienceCommunication
THANK YOU FOR YOUR ATTENTION TODAY!
For a copy of this presentation e-mail [email protected]