marketing branding leadership management data

JEFF ROSENPLOT • [email protected] • 812.360.6546

Jeff [email protected] Profile: www.linkedin.com/in/rosenplotdesignPortfolio Link: www.rosenplotdesign.com

Brand Strategist • Ad Agency Creative Director • Senior Marketing Consultant

LEFT BRAINStrategize, measure, budget and implement complex marketing plans within organizations of varying sizes, budgets and goals.

RIGHT BRAINA creative powerhouse combining visual mastery with action-based storytelling in all media from print to web, and from video to social media.

THE BASICSAll media is social media. Every interaction is a personal one. Relationships are at the core of every creative solution. But no matter how pretty the picture, the end result must be traffic. Website engagement. Social media interaction. Customers who make a purchase. I’ve built a business and I’ve used that expertise to help others build theirs. I’ve managed large groups of creative people, developing relationships that have been essential in achieving the best from my staff. As an executive with the world’s largest publisher, developing clear lines of communication on an international scale ensured key data was always delivered accurately. I have a background in SaaS marketing and development, am a Certified Salesforce Administrator, and have expertise in UI testing, defect reporting and beta testing on an international scale. I’m a big picture strategist and a hands-on leader. But above all, I’m a relationship guy. I’ve produced and managed large trade shows and public events, including events in foreign countries. I’ve built brand identities for national, regional and local clients. I’ve designed and developed for print, web, video, outdoor media, TV and radio, and remain on the leading edge of social media marketing and SEO. I know how to get the best out of people and businesses. But what I've done isn't nearly as important as what I'll do for you. There are no one-size-fits-all solutions. When we work together, I’ll frame solutions that identify, solve and expand on opportunities. The answer to every question comes down to what your customer needs you to do. With real world leadership experience and a successful entrepreneurial background, I bring genuinely unique skills to the table. Let's raise the bar. Let's make your clients need you. Let's get to work.

mailto:[email protected]

http://www.rosenplotdesign.com/storyteller/

http://www.linkedin.com/in/rosenplotdesign



SKILL SET• Brand Strategy • Brand Development • Personnel Management• Lead Generation • Paid Search • Public Relations • Marketing Campaigns • Business Management • Business Leadership• Cross-Media Marketing • Social Media Marketing • Budgeting/P&L/Reporting• Project Management • Creative Team Leadership • Vendor Management• Media Negotiation • Relationship Building • Corporate Communications• Event Management • Radio & TV • Social Media Advertising• Copywriting • Editing • Trade Show Management• Graphic Design • Website Design • Website Coding• Logo Design • Video Editing • Audio Editing

EMPLOYMENT HISTORYRosenplot Design Advertising Agency • 1997-2015Leading regional advertising and marketing agency, IndianaPrincipal Creative Director, Senior Business Partner

Built and managed a regional advertising agency that developed key brands and became the marketing trendsetter in the region. Managed budgets of all sizes, up to $75 million for individual clients in national, regional and local markets. Served as off-site marketing director and brand consultant for dozens of companies, including drafting and presenting budgets, developing and implementing marketing campaigns, as well as establishing and exceeding success goals.

Managed marketing budgets totaling over $850 million.From high-growth national companies to small local businesses, have developed, implemented and managed budgets for more than 1,500 clients.Negotiated over $450 million in media buys.Media buys ranged from local media to national media outlets.Developed brand strategies that consistently led to client growth.Targeted campaigns consistently achieved high growth over multiple years.Exceptional project management and multi-tasking abilities.With dozens of ongoing projects at any single point, time management and project oversight as well as client and vendor direction have been paramount to success. This includes deadline management as well as ongoing goal review.Entrepreneurial expertise with the ability to turn on a dime.Two decades of real world business experience encompassing new technology, trends, clientele, styles and media. Ability to embrace and provide market leadership for new and emerging technology.Leadership forged by experience.Having produced over 80,000 unique, custom projects for hundreds of clients over nearly twenty years, there are few situations that have not been encountered. Strength of leadership and business wisdom have been earned by day-to-day, project by project experience.Data-driven strategiesGoals, metrics and measurement are essential to driving successful brands. All campaigns created involved enacting data points, targeting campaigns to hit them, and adjustment based on market conditions.



Premier Healthcare, LLC • 2010-2012Southern Indiana’s largest multi-specialty healthcare provider.Director of Brand DevelopmentConsulting position was responsible for developing unique brand identities for individual provider groups within a large multi-specialty healthcare provider, as well as brand development for the larger healthcare provider group.

Developed unique brand identities for a dozen individual healthcare provider groups.This included determining target market, budget development, concept design, implementation and measurement. Data measurement was key part of success.Created umbrella brand as well as unique individual sub-brands.Produced brand guidelines for umbrella group as well as individual patient-facing provider groups.Implemented marketing strategies that included on-site video and print displays.Developed content and material for on-site video and print literature that increased patient awareness and use of all services.

Author Solutions, Inc. • 2007 - 2009The world’s largest book publisher.Project Director – International CMS DevelopmentCertified Salesforce AdministratorPromoted to this position as business user lead and project director for development and implementation of an internal and external-facing CMS tool for use in the US, Britain and Asia.

Developed work flow processes for all business segments internationally.Worked directly with business stakeholders to document and streamline existing processes.Project liaison between business stakeholders and project developers. Conducted user acceptance testing (UAT) as well as defect reporting.Established data points for success tracking.Incorporated success measurement and client satisfaction data points into system development. Created reports and dashboards for all users.

Cover Design DirectorManaged 36 designers across multiple unique publishing imprints. Ensured client satisfaction for cover design across all imprints.

Managed 36 graphic designers across two unique brands.Management included hiring, reviews, discipline, troubleshooting, and implementing individual growth plans. Selected and mentored multiple division team leads, including development of job descriptions and success tracking.Maintained quality control and client satisfaction for cover design. Quality control included regular contact with high profile clients to ensure their satisfaction.Developed and implemented training programs for designers. Ongoing supervised training program focused on keeping current with contemporary design trends, as well as skills-based training and testing.
