marketing brochure2009-2010...2010 is our 40th annual meeting and will be held at cragun’s resort...

Marketing

Advertising

Sponsorship

MARKETING OPPORTUNITIES

2009-2010

MARKETING & ADVERTISING

Page 2

Logo Placement with your Website Link

Have your logo on MHCA homepage or interior page of you choosing.

Advertising

Company advertisement is available in … • The monthly “Voice” newsletter (includes link to company’s website; sent electronically) • Final conference program brochures • Annual membership directory (Refer to Membership Directory pricing)

Advertisement Size

Full page advertisement

Half page advertisement

Quarter page advertisement

Logo only

Member

$225

$175

$125

$75

Non Member

$425

$325

$225

$150

HOMEPAGE

Advertisement Length of Time

1 Year

6 Months

3 Months

Member

$1,500

$750

$375

Non Member

$1,800

$900

$450

Member

$750

$375

$188

Non Member

$900

$450

$225

INTERIOR PAGE

MHCA, 1711 W. COUNTY RD. B , STE 211 S, ST . PAUL, MN 55113 P: 651-635-0607 | O: 866-607-0607 | F : 651-635-0043 | WWW.MNHOMECARE.ORG

Minnesota HomeCare Association has over 250 members. Our audience typically includes administrators, directors, financial managers, clinical managers, and marketing/community outreach personnel in specialty areas such as nursing, rehabilitation, social services, PCA, Private Duty organizations hospice and assisted living home care. Minnesota HomeCare Association hosts over 500,000 hits on its website a year. We are recognized for providing the most up-to-date and relevant information on home care issues in Minnesota.

http://www.mnhomecare.org�

MINNESOTA HOMECARE ASSOCIATION Page 3



Ad placement in the membership directory is available from January 1st - March 31st. The directory is printed on 5.5’ x 8.5’ paper and available for purchase at our Annual Meeting in May.

Membership Directory

Advertisement Size

Full color full page advertisement (5 1/2 x 8 1/2)

Full color half page advertisement (2 3/4 x 4 1/4)

Black/white half page advertisement (2 3/4 x 4 1/4)

Full color logo only (2 1/4 x 3 1/4)

Member

$210

$160

$110

$60

Non-Member

$230

$190

$130

$90

ADVERTISEMENT GUIDELINES • Ads may be black and white or color but must be submitted in .jpg format – no MS Word, Excel or

other formats allowed. • Prepayment is required. Payment and ad copy must be received in full. NO contracts/applications will

be processed without payment. • All contracts/advertising is subject to approval. • The publisher assumes no liability, other than to refund the paid ad fee, if for any reason it becomes

necessary to omit an advertisement or cancel an advertising supplement. • All ad placements are at the discretion of the editor.

Sponsor a Webinar $150.00

MHCA members love educational events that they can share with their entire staff. Marketers can share business solutions or expertise with our industry issues and practices. Prior approval of content and learning objectives are required. Call for details. Cost for webinar service is separate.


2010 is our 40th Annual Meeting and will be held at Cragun’s Resort & Conference Center, Brainerd, MN from May 19 - 21, 2010. Our Annual Meeting is the largest gathering of home health care professionals (approximately 350 attendees) in the state of Minnesota for education, exhibits, and networking. The conference consists of two half days, and one full day of over 25 information-packed educational workshops that have been designed for home care providers and managers at all levels. Consider placing an advertisement in our onsite program book, or sponsor a hole on the Legacy Par 3 reversible 9 Hole course designed by the famous Robert Lee Trent, Jr. You may customize your own sponsorship package that meets your budget or you may select from a variety of pre-designed sponsorship packages that we’ve organized. For customized sponsorships, questions or comments about sponsorship opportunities, or if you are interested in one of these sponsorship packages, contact Paulette Sorenson at 651-635-0923 or [email protected].

SPONSORSHIP OPPORTUNITIES FOR

2010 ANNUAL MEETING Cragun’s Resort & Conference Center, Brainerd, MN

Platinum Sponsorship Package $5,000.00


• Annual Meeting exhibitor booth (lodging not included) with prominent placement

• Public Policy exhibitor booth (lodging not included) with prominent placement

• Includes a twelve (12) month membership! and inclusion in the Membership Directory

• Four (4) complimentary representatives at the Annual Meeting and Public Policy Conference Exhibit Show

• Two (2) complimentary conference registrations at the Annual Meeting and Public Policy Conference

• A front page exclusive logo with your company’s website link gracing MHCA's home page for one (1) year.

• Two (2) full page ads in the monthly “Voice” newsletter (your choice of months)

• One (1) full page ad in the Annual Meeting Final Program Book

• Pre-conference (4-6 wks) logo recognition in all conference mailings, weekly email alerts, web promotion and program brochure

• Pre and post electronic conference participant list for direct marketing

• A 22’ x 28’ professional signage prominently displayed at the opening session

• Special recognition by the MHCA Executive Director at the Opening General Session

• Print copy of our Membership Directory • Opportunity to host an educational webinar for

FREE!

Page 4

mailto:[email protected]�http://www.mnhomecare.org�


• Three (3) complimentary representatives at the Annual Meeting Exhibit Show

• Exclusive logo with a link to your website will grace MHCA's Annual Meeting link for 3 months!

• Quarter page advertisement in the monthly “Voice” newsletter (your choice of month)

• Quarter page ad in the Annual Meeting Final Program Book

• Pre-conference (4-6 wks) prominent recognition in the conference mailings, email alerts, web promo-tion and program brochure

• Pre and post electronic conference participant lists for direct marketing

• A 22’ x 28’ professional signage shared with other sponsors prominently displayed at the Exhibit Show/Lunch



Gold Sponsorship Package $2,500.00


• Three (3) complimentary representatives at the Annual Meeting Exhibit Show

• One (1) complimentary conference registration at the Annual Meeting and Public Policy Conference

• A front page exclusive logo with your company’s website link gracing MHCA's home page for six (6) months!

• Two (2) half page ads in the monthly “Voice” newsletter (your choice of month)

• One (1) half page ad in the Annual Meeting Final Program Book

• Pre-conference (2 wks) logo recognition in the conference mailings, weekly email alerts, web promotion and program brochure


• A 22’ x 28’ professional signage prominently displayed at the opening session

Silver Sponsorship Package $1,000.00


• One (1) additional complimentary representatives at the Annual Meeting Exhibit

• Eighth page ad in the monthly “Voice” newsletter (your choice of month)

• Eighth page ad in the Annual Meeting Final Program Book


• A 22’ x 28’ professional signage shared with other sponsors

Bronze Sponsorship Package $750.00




OTHER SPONSORSHIP OPPORTUNITIES FOR


Annual “Fun” Raiser Golf Outing

Education is a primary reason people come to our conferences. Learn with us by sponsoring MHCA educational sessions. Sponsorship includes an opportunity to place literature in the session rooms and to introduce the speakers. Additionally, your company logo will appear in pre-conference weekly e-alerts as exclusive session sponsor!

Who says there's no such thing as a free lunch? Make this a terrific traffic builder by placing your booth in the premium position directly adjacent to the luncheon area. Sponsors will be recognized with signage in the show hall. MHCA Executive Director will make a special announcement from your booth saluting you as the exclusive luncheon sponsor!

Take the credit for the fun! Time will be shared among participating sponsors. If you like to get in front of the audience then this sponsorship is for you! (Pricing is determined by the actual cost)

Education Sessions $150.00

Exhibit Hall Luncheon $2,500.00

Entertainment $500.00 - $2,500.00

Page 6


Annual MHCA “Fun” Raiser Golf Outing For the next two years, MHCA’s Annual Meeting will be held at the renowned Cragun’s Resort in Brainerd, MN. You can be a part of this great networking opportunity by golfing with our members or hosting a hole on Cragun’s unique par three, reversible nine-hole course surrounding the driving range and teaching academy that's ideal for novice golfers or a sporty irons game for experienced golfers. Price: $100.00 + cost of hole prize (hole prize range from $25.00 - $100.00) Beverage Cart: $250.00 + cost of beverages


OTHER SPONSORSHIP OPPORTUNITIES FOR


Be first to welcome MHCA members at the Recognition Ceremony, our most important event. It recognizes key leaders and others who have made significant contributions to our industry. As a sponsor, you will be recognized with special signage on the podium and entrances. Get special recognition from the MHCA Executive Director at the opening general session. Your company will be featured on the formal invitation and the conference program brochure. Act now as this popular sponsorship event is not shared!

Want the most attention? Sponsors will have the opportunity to display a table offering products and information or distribute their literature on attendee chairs prior to the General Session. (Pricing is determined by the actual cost of speaker fees)

General Session

Sponsoring a break in the exhibit hall will give you high visibility to attendees as they enter. Your company will have professionally printed signage as well as a special booth sponsor banner. We'll even put your logo on the coffee cups!

Don’t miss this opportunity to be seen at the start of the conference. Your company logo will be placed on the cover of the conference program brochure distributed to each participant. Available to only four sponsors!

Notepads will be placed in every participant's tote bag for their use throughout and after the meeting. Your company logo will appear on each notepad.

This highly visible sponsorship item will be seen and used again and again for years. The tote bag will be a high quality canvas bag with the conference theme artwork and your logo. Act quickly for this exclusive opportunity!

Official Tote Bags $3,000.00

Notepads $1,500.00

Program Brochure Printing

Refreshment Breaks

Welcome Reception Party Grand Opening $5,000.00





MHCA PUBLIC POLICY CONFERENCE & TECHNOLOGY EXPOSITION CROWN PLAZA, MINNEAPOLIS, MN


• One (1) complimentary conference registration • Exclusive logo with your company’s website link

gracing MHCA’s “Public Policy Conference“ web page

• Two (2) half page ads in our monthly “Voice” newsletter (your choice of months)

• One (1) half page ad in the Final Program Book

• Pre-conference (2 wks) logo recognition in the conference mailings, email alerts, web promotion and program brochure


• A 22’ x 28’ professional signage prominently displayed at the Opening General Session

• Special recognition by MHCA’a Executive Director at the Opening General Session

Gold Sponsorship Package $2,500.00


• One (1) complimentary conference registration • Exclusive logo with your company’s website link

gracing MHCA’s “Public Policy Conference“ web page

• Two (2) quarter page ads in our monthly “Voice” newsletter (your choice of month)

• One (1) quarter page ad in the Final Program Book



• A 22’ x 28’ professional signage prominently displayed at the exhibit show

Silver Sponsorship Package $1,000.00

Page 8


Health Care in the United States is in the midst of a major transformation. To provide services in a way that continues to be beneficial for consumers and payers, home care must “re-invent” itself. Our Public Policy Conference is held at the Crowne Plaza Minneapolis North Hotel, Brooklyn Center, MN on November 19, 2009. The conference focuses on the pivotal role of home care in the successful redesign of our health care system. Influential decision makers from federal and state, and experts who are deeply involved in health care’s redesign, will present critical strategies to assist home care providers in making visionary choices for their future. This is a full day conference with a technology exposition. Approximately 100 people are expected to attend. Sponsorship packages are below. Contact Paulette Sorenson if you are interested or if you have any questions or comments regarding sponsorship opportunities, 651-635-0923 or [email protected].

http://www.mnhomecare.org�mailto:[email protected]�


• One (1) complimentary conference registration • Exclusive logo gracing MHCA's “Public Policy

Conference“ web page • One (1) quarter page ad in the Final Program

Book



• A 22’ x 28’ professional signage prominently displayed at the exhibit show

Bronze Sponsorship Package $500.00




MHCA PUBLIC POLICY CONFERENCE & TECHNOLOGY EXPOSITION CROWN PLAZA, MINNEAPOLIS, MN


MINNESOTA HOMECARE ASSOCIATION MARKETING OPPORTUNITIES


APPLICATION FORM Name:

Company:

Address:

City/State/Zip:

Phone: Fax:

Email:

URL:

All sponsorships are contracted. Contact Paulette Sorenson at 651-635-0923 or [email protected].

Marketing & Advertising Type Quantity/Price Total

LOGO PLACEMENT WITH WEBSITE LINK

1 year logo w/link Homepage Interior Page _______________ $_______________

6 months logo w/link Homepage Interior Page _______________ $_______________

3 months logo w/link Homepage Interior Page _______________ $_______________

ADVERTISING _______________ $_______________

Full page ad Newsletter Program Brochure _______________ $_______________

Half page ad Newsletter Program Brochure _______________ $_______________

Quarter page ad Newsletter Program Brochure _______________ $_______________

Logo Newsletter Program Brochure _______________ $_______________

MEMBERSHIP DIRECTORY

Full color full page ad (5 1/2 x 8 1/2) _______________ $_______________

Full color half page ad (2 3/4 x 4 1/4) _______________ $_______________

Blk/white half page ad (2 3/4 x 4 1/4) _______________ $_______________

Full color logo (2 1/4 x 3 1/4) _______________ $_______________

TOTAL:

$_______________

Payment Method Prepayment is required. Payment and ad copy must be received in full. NO contracts/applications will be processed without payment.

Check Visa Master Card Discover AMEX

Credit card #

Expiration Date Security Code

Card holder name

Card holder signature

MARKETING & ADVERTISING OPPORTUNITIES

Marketing Opportunities2009-2010Marketing & AdvertisingPage #Logo Placement with your Website LinkAdvertisingCompany advertisement is available in …The monthly “Voice” newsletter (includes link to company’s website; sent electronically)Final conference program brochuresAnnual membership directory (Refer to Membership Directory pricing)MHCa, 1711 W. County Rd. B, Ste 211 S, St. Paul, Mn 55113P: 651-635-0607 | O: 866-607-0607 | F: 651-635-0043 | www.mnhomecare.orgMinnesota HomeCare Association has over 250 members. Our audience typically includes administrators, directors, financial managers, clinical managers, and marketing/community outreach personnel in specialty areas such as nursing, rehabilitation, social services, PCA, Private Duty organizations hospice and assisted living home care. Minnesota HomeCare Association hosts over 500,000 hits on its website a year. We are recognized for providing the most up-to-date and relevant information on home care issues in Minnesota. Page #MHCa, 1711 W. County Rd. B, Ste 211 S, St. Paul, Mn 55113P: 651-635-0607 | O: 866-607-0607 | F: 651-635-0043 | www.mnhomecare.orgMarketing & AdvertisingAd placement in the membership directory is available from January 1st - March 31st. The directory is printed on 5.5’ x 8.5’ paper and available for purchase at our Annual Meeting in May.Membership DirectoryAdvertisement GuidelinesSponsor a Webinar$150.002010 is our 40th Annual Meeting and will be held at Cragun’s Resort & Conference Center, Brainerd, MN from May 19 - 21, 2010. Our Annual Meeting is the largest gathering of home health care professionals (approximately 350 attendees) in the state of Minnesota for education, exhibits, and networking. The conference consists of two half days, and one full day of over 25 information-packed educational workshops that have been designed for home care providers and managers at all levels. Consider placing an advertisement in our onsite program book, or sponsor a hole on the Legacy Par 3 reversible 9 Hole course designed by the famous Robert Lee Trent, Jr.You may customize your own sponsorship package that meets your budget or you may select from a variety of pre-designed sponsorship packages that we’ve organized. For customized sponsorships, questions or comments about sponsorship opportunities, or if you are interested in one of these sponsorship packages, contact Paulette Sorenson at 651-635-0923 or [email protected] Opportunities for2010 Annual MeetingPlatinum Sponsorship Package$5,000.00MHCa, 1711 W. County Rd. B, Ste 211 S, St. Paul, Mn 55113P: 651-635-0607 | O: 866-607-0607 | F: 651-635-0043 | www.mnhomecare.orgAnnual Meeting exhibitor booth (lodging not included) with prominent placementPublic Policy exhibitor booth (lodging not included) with prominent placementIncludes a twelve (12) month membership! and inclusion in the Membership Directory Four (4) complimentary representatives at the Annual Meeting and Public Policy Conference Exhibit ShowTwo (2) complimentary conference registrations at the Annual Meeting and Public Policy ConferenceA front page exclusive logo with your company’s website link gracing MHCA's home page for one (1) year.Two (2) full page ads in the monthly “Voice” newsletter (your choice of months)One (1) full page ad in the Annual Meeting Final Program BookPre-conference (4-6 wks) logo recognition in all conference mailings, weekly email alerts, web promotion and program brochurePre and post electronic conference participant list for direct marketing A 22’ x 28’ professional signage prominently displayed at the opening sessionSpecial recognition by the MHCA Executive Director at the Opening General SessionPrint copy of our Membership DirectoryOpportunity to host an educational webinar for FREE!Page #Annual Meeting exhibitor booth (lodging not included) with prominent placementThree (3) complimentary representatives at the Annual Meeting Exhibit ShowExclusive logo with a link to your website will grace MHCA's Annual Meeting link for 3 months!Quarter page advertisement in the monthly “Voice” newsletter (your choice of month)Quarter page ad in the Annual Meeting Final Program BookPre-conference (4-6 wks) prominent recognition in the conference mailings, email alerts, web promotion and program brochurePre and post electronic conference participant lists for direct marketing A 22’ x 28’ professional signage shared with other sponsors prominently displayed at the Exhibit Show/LunchSponsorship Opportunities for2010 Annual MeetingGold Sponsorship Package$2,500.00Annual Meeting exhibitor booth (lodging not included) with prominent placementThree (3) complimentary representatives at the Annual Meeting Exhibit ShowOne (1) complimentary conference registration at the Annual Meeting and Public Policy ConferenceA front page exclusive logo with your company’s website link gracing MHCA's home page for six (6) months!Two (2) half page ads in the monthly “Voice” newsletter (your choice of month)One (1) half page ad in the Annual Meeting Final Program BookPre-conference (2 wks) logo recognition in the conference mailings, weekly email alerts, web promotion and program brochurePre and post electronic conference participant lists for direct marketing A 22’ x 28’ professional signage prominently displayed at the opening sessionSilver Sponsorship Package$1,000.00Annual Meeting exhibitor booth (lodging not included) with prominent placementOne (1) additional complimentary representatives at the Annual Meeting Exhibit Eighth page ad in the monthly “Voice” newsletter (your choice of month)Eighth page ad in the Annual Meeting Final Program BookPre and post electronic conference participant lists for direct marketingA 22’ x 28’ professional signage shared with other sponsorsBronze Sponsorship Package$750.00Page #MHCa, 1711 W. County Rd. B, Ste 211 S, St. Paul, Mn 55113P: 651-635-0607 | O: 866-607-0607 | F: 651-635-0043 | www.mnhomecare.orgOther sponsorship opportunities For2010 Annual MeetingAnnual “Fun” Raiser Golf OutingEducation is a primary reason people come to our conferences. Learn with us by sponsoring MHCA educational sessions. Sponsorship includes an opportunity to place literature in the session rooms and to introduce the speakers. Additionally, your company logo will appear in pre-conference weekly e-alerts as exclusive session sponsor!Who says there's no such thing as a free lunch? Make this a terrific traffic builder by placing your booth in the premium position directly adjacent to the luncheon area. Sponsors will be recognized with signage in the show hall. MHCA Executive Director will make a special announcement from your booth saluting you as the exclusive luncheon sponsor!Take the credit for the fun! Time will be shared among participating sponsors. If you like to get in front of the audience then this sponsorship is for you! (Pricing is determined by the actual cost)Education Sessions$150.00Exhibit Hall Luncheon$2,500.00Entertainment$500.00 - $2,500.00Page #MHCa, 1711 W. County Rd. B, Ste 211 S, St. Paul, Mn 55113P: 651-635-0607 | O: 866-607-0607 | F: 651-635-0043 | www.mnhomecare.orgAnnual MHCA “Fun” Raiser Golf OutingFor the next two years, MHCA’s Annual Meeting will be held at the renowned Cragun’s Resort in Brainerd, MN. You can be a part of this great networking opportunity by golfing with our members or hosting a hole on Cragun’s unique par three, reversible nine-hole course surrounding the driving range and teaching academy that's ideal for novice golfers or a sporty irons game for experienced golfers. Price: $100.00 + cost of hole prize(hole prize range from $25.00 - $100.00)Beverage Cart: $250.00 + cost of beveragesOther Sponsorship Opportunities For2010 Annual MeetingBe first to welcome MHCA members at the Recognition Ceremony, our most important event. It recognizes key leaders and others who have made significant contributions to our industry. As a sponsor, you will be recognized with special signage on the podium and entrances. Get special recognition from the MHCA Executive Director at the opening general session. Your company will be featured on the formal invitation and the conference program brochure. Act now as this popular sponsorship event is not shared!Want the most attention? Sponsors will have the opportunity to display a table offering products and information or distribute their literature on attendee chairs prior to the General Session. (Pricing is determined by the actual cost of speaker fees)General SessionSponsoring a break in the exhibit hall will give you high visibility to attendees as they enter. Your company will have professionally printed signage as well as a special booth sponsor banner. We'll even put your logo on the coffee cups!Don’t miss this opportunity to be seen at the start of the conference. Your company logo will be placed on the cover of the conference program brochure distributed to each participant. Available to only four sponsors!Notepads will be placed in every participant's tote bag for their use throughout and after the meeting. Your company logo will appear on each notepad.This highly visible sponsorship item will be seen and used again and again for years. The tote bag will be a high quality canvas bag with the conference theme artwork and your logo. Act quickly for this exclusive opportunity!Official Tote Bags$3,000.00Notepads$1,500.00Program Brochure PrintingRefreshment BreaksWelcome Reception Party Grand Opening$5,000.00Page #MHCa, 1711 W. County Rd. B, Ste 211 S, St. Paul, Mn 55113P: 651-635-0607 | O: 866-607-0607 | F: 651-635-0043 | www.mnhomecare.orgSponsorship Opportunities forMHCA Public Policy Conference & Technology ExpositionCrown Plaza, Minneapolis, MNGold Sponsorship Package$2,500.00Silver Sponsorship Package$1,000.00Page #MHCa, 1711 W. County Rd. B, Ste 211 S, St. Paul, Mn 55113P: 651-635-0607 | O: 866-607-0607 | F: 651-635-0043 | www.mnhomecare.orgBronze Sponsorship Package$500.00Page #MHCa, 1711 W. County Rd. B, Ste 211 S, St. Paul, Mn 55113P: 651-635-0607 | O: 866-607-0607 | F: 651-635-0043 | www.mnhomecare.orgSponsorship Opportunities forMHCA Public Policy Conference & Technology ExpositionCrown Plaza, Minneapolis, MNMinnesota homecare association Marketing OpportunitiesMarketing & Advertising Application Form

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marketing brochure2009-2010...2010 is our 40th annual meeting and will be held at cragun’s resort...

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